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8 Brilliant Local SEO Strategies to Dominate the Competition

SEO

Roughly 46% of all Google searches are conducted by people seeking local information.

No matter what kind of business you’re running, or how many different offices you have across the country, if you want to see your profits and brand recognition grow, you need to target the local market first.

But with local SEO strategies continually evolving, what are the latest local search engine optimization tips and tricks you need to know to edge out the competition?

Read on to find out.

1. Claim Online Business Listings

If you want to get local SEO right, then the very first thing you need to do is claim and complete your online business listings.

This means your pages on Yelp, Google My Business, Angie’s List, and other local review sites and digital directories.

This gives local consumers a kind of “one-sheet” they can skim over to learn the most essential pieces of information about your business.

Your listing should include things like your opening hours, your location, your contact information, accepted payments, and of course, plenty of photos of your business/products and online reviews.

2. Hyperlocal, Not Local

One of the newer local SEO strategies is the rise of hyperlocal, as opposed to just “local” content.

In today’s world, targeting just your city or your state in your location-based keyword phrases isn’t entirely local enough.

Now, you need to include: the names of your neighborhood, other nearby businesses, the name of your street, nearby tourist attractions and landmarks, and even your county name if you want to stand out.

3. Enable Geolocation Services on Social Media

Want to learn how to dominate local SEO and increase your customer loyalty in the process?

There’s no better way than by enabling geolocation services on your brand’s social media platforms. This allows your customers to “check-in” to your business – which means that you’re more likely to show up in the social media feeds of other local customers.

In addition to gaining more followers, this also allows you to get more people in the door – especially if you incentivize a check-in with a discount.

4. Ask for Reviews From Local Consumers

Close to 100% of consumers read online reviews about a business before they decide to make an appointment or buy a product.

If you don’t have reviews on your website or third-party business listings, local customers will either think you’re unsuccessful or that you just don’t care about your reputation.

Just as you would with the social media check-ins we mentioned above, incentivize local customers to leave you reviews by offering discounts or giveaways.

Check your reviews daily and respond to them – whether they’re positive or negative.

5. Link to Other Local Businesses in Your Web Content

Yes, your link building strategy should include links to authoritative industry journals and scientific studies.

But if you want to rise in local search engine rankings, and improve your relationships with other local businesses (hello, cross-promotion opportunities) you also need to link to blog content from these local businesses.

This shows consumers that you’re tapped into the needs of your local market and that you have a good relationship with other popular, long-standing businesses in the community.

6. Include a Google Map on Your Site

Perhaps one of the simplest strategies for local SEO for small business success is to include a Google Map on every single page of your website. (Remember, not everyone will access your website on your home page, especially if you have a strong link building strategy.)

This makes it incredibly easy for your customers to determine your business’s location and makes your site much more likely to pop up in local search engine results.

7. Focus on Local Voice Search Results

By the end of 2020, SEO experts estimate that about half of all search queries will be conducted via a voice search tool like Alexa or Siri.

This will affect both your overall and local business SEO strategies, but especially the latter given the high volume of local searches.

So, how can you optimize your location-based keyword phrases for voice search?

Aim to include content that asks “who, what, where, when, why, and how” questions, then references your location.

For example, successful voice search keyword phrases include:

  • Where is the best 24-hour diner near me?
  • How can I find local painting services in Dallas, Texas?
  • What are the best museums in Charlotte, North Carolina?

8. Mobile-Friendliness Influences Local Search Success

Last up on our list of the top local business SEO tips?

Don’t ever forget about the importance of making your website mobile-friendly – especially as it relates to local searches.

Remember that many of your leads are already in their cars or on-the-go in some way when they conduct searches for local businesses, products, and services. And even if they’re at their homes, they’re still more likely to conduct local searches on their mobile devices than on a desktop computer.

Keep Google’s new mobile-first indexing system in mind, and frequently evaluate the overall mobile-friendliness of your site.

It’s Time to Put These Local SEO Strategies Into Practice

Now that you know about the most effective local SEO strategies for 2019 and beyond, it’s time to try them out for yourself.

Perhaps this post has made you think about how you can improve your overall SEO and digital marketing strategy to incorporate more market trends.

Whether you’re interested in: creating video content, understanding what makes for captivating blog content, or even need a bit of help understanding how to leverage technology to your advantage, our blog can help.

Bookmark our page today to make sure you’re always a step ahead of the next big thing in local SEO and beyond.

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