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How to become a Trusted Authority to Improve Sales

Becoming a trusted authority can benefit your business in many ways. It has been proved to be a good strategy that businesses can use to increase sales, and if you want to get customer loyalty you can easily convince your audience. Any brand that invests in building itself as an authority is likely to command […]

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5 Legal Steps to Take Before Opening a Retail Store

A retail outlet is one of the easiest businesses to open, whether it’s a physical store or an eCommerce site. As such, many people dream of running their own store and becoming a successful business owner, whether locally, nationally or on a global scale. With so much help and guidance available through Internet articles and […]

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Develop These Traits to Succeed in Business

Quick question; what does it take to succeed in business? Well, you might answer, it requires a bit of startup capital, an active and dynamic approach to marketing, a good knowledge of the industry, the right sort of contacts… While there may be a wide range of things that contribute to the success of a […]

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Market Stall Start-ups: Have You Got What it Takes?

We live in a digital age; everything is online and available at the touch of the button, but that does not mean that your start-up needs to be exclusively online. A traditional market stall can still be a viable addition to your business. Before you embark on becoming a market trader, you must realise that […]

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Top tips for launching a travel company online

When launching your travel company online, you will need to make it stand out from the rest and develop a comprehensive marketing strategy to make sure you turn your traffic into loyal customers and make your business a success. Here are the top tips to follow to launching your travel company online: Website creation With […]

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5 Off-the-Wall Ideas to Energize Your Staff

As long as businesses have existed, business owners have worked to improve the production levels of their employees. Indeed, though there are a myriad of ways to motivate your team members to reach greater heights, few employers truly tap into innovative means of energizing their staff. With that in mind, today we’re going to explore […]

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Does Print Have a Place in Today’s Marketing Mix?

The short answer is yes. Since the dawn of the digital age, there has been a persistent rumor that print is not as relevant to contemporary marketing as it once was. Nothing could be further from the truth. Print is alive and well and living in the marketing mixes of savvy, successful marketers. Marketing solution […]

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Becoming a Bestseller: How & Why You Should Self-Publish

Whether you’re a professional looking to share your expertise in a certain field or an aspiring author, writing a book is a great way to establish a career and get your name out there – if it’s well-written that is. Modern technology makes publishing a book easier than ever. Websites like Amazon, Barnes & Noble, […]

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Are Your Employees Getting Paid Enough?

There are plenty of reasons for choosing one job over another. The financial side is a big one but there are many other contributing factors. For example, for many people, it is important to get a sense of achievement from the work that they do. Others value how proud they are to work for the […]

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How to Value a Business During a Divorce

In the unhappy circumstances of a divorce, things can get even more complex if there is a joint business involved. Learn more about the ins and outs of how to value a business during divorce proceedings. Given that 90% of all small businesses in the US are family-owned, it’s not hard to imagine that lots […]

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How to Understand Different Types of Risk When Trading Stocks

In finance, calculating risk is a straightforward equation, easy to understand if you know your arithmetic, but if you are a stock trader, there could be different types of risk that you need to take into consideration, and not all these risks could fit neatly into an equation. Read on to find out the type […]

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Challenges Associated with Scaling Up Your Ecommerce Business

The best way to succeed in a competitive marketplace is to adapt over time, continually serving your target audience—and expanding it to include more loyal shoppers in order support your growth. However, you have to walk before you can run. There’s no sustainable way to go from small store to behemoth overnight. A savvier strategy […]

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How to select furniture for your new restaurant

There’s nothing like the thrill and excitement – not to mention the nerve-wracking feeling – of setting up a new business. If your new business is a restaurant there’s a lot more to consider than the usual business startup investment and legalities. Arguably there’s no denying the fickleness of the trade, insofar as a lot […]

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Growth of VoIP In Canada

If you currently work in an office, take a moment to think about how it might have changed over the last ten years. One of the biggest differences is, undoubtedly, the transition from traditional phone calls to internet communications. These days, it’s common for offices to make external calls without a phone line. This is […]

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10 Must-Know Facts About Marketing Psychology

Experts estimate that the average person sees up to 5,000 ads per day. In 1970, this number used to be at just 500. For marketers, this uptick in ads means that they have to get more inventive with their marketing campaigns and sales tactics. To do this, we can take advantage of the marketing psychology […]

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