unique selling point

How To Use Your Business USPs To Beat Competitors

A Unique Selling Proposition, commonly abbreviated as USP, refers to the elements of your brand and everything about your business, including your products, services, staff, that consumers recognise as unique. Put yourself in their shoes, when a consumer is spoilt for choice, with hundreds of options at their disposal, what would he or she notice […]

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man desk

How to Handle a Product Recall

It’s a situation that no business wants to deal with: a product recall. Products can be recalled due to health concerns, defective operation or even inaccurate marketing. While it can be a blow to your brand’s reputation, you’re not alone in your plight. The Consumer Product Safety Commission issued 410 recalls in 2015 alone. Product […]

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pet care industry

Love Pets? Top Startup Ideas for You

The domestic animal (pet) industry is buoyant with pet care said to be one of the most recession proof sectors around. Maybe this is why there are many successful franchises operating, from short stay and daycare centres, to training and exercise gyms and speciality stores. In business, we’re told to do something we love and […]

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sales incentives

Reinventing B2B Commerce Solutions: Why Customised Platforms are King

The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance. While there is no doubt that all of these parameters are very important, we are forgetting one of the most critical factors associated with success during any transaction: a […]

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AI Technology

Prepare Your Business For New Technologies

Not that long ago you could find many successful businesses, not hugely influenced by technology. Today that’s no longer possible. Technology is instrumental in just about everything in business and it’s causing disruption, in unexpected ways. There are a few really good TED talks on digital disruption, many of them designed to prepare us, so […]

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on the job training

Why You Need Ongoing Education for Your Team (and How to Get It)

Your work environment never remains the same for long; there are always new challenges to address, new strategies to learn, and new market conditions to adapt to. Your employees shouldn’t stay the same for too long either, but the only way to help them develop new skills and experience is to integrate some kind of […]

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art of marketing

The Mystery of Marketing & Its Immutable Laws

In an effort to understand business success and how marketing plays a critical role, we debunk the mystery and frustrations of marketing. This article is as much for marketers as it is the non-marketer. We revisit the standout book: 22 immutable laws of marketing by Al Reis & Jack Trout and give our take on […]

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talking marketing strategy

5 Must Know Tips for Buying a Franchise

Purchasing a franchise is a popular way to start a new business. Franchising is a great way to expand a business so when it’s done well both the franchisor and the franchisees can profit from being in business together. There’s a contract between the two that needs to be thoroughly assessed and the franchisee needs […]

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brand

3 Strategies to Boost Your Ecommerce Branding

The brand cannot be identified as an entity that exists on its own because it only exists in the minds of your customers. As such, when you start a branding campaign, the focus should not be on reaching as many people as possible. It should instead be on the quality and relatability of each interaction […]

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hashtag

How Important Are Instagram Hashtags?

You’re a savvy startup with a finger on the digital pulse, but for some reason your brand just isn’t getting the kind of traction with your target market that you expected. You’re aiming for a young, cool audience with a healthy amount of disposable income yet discerning tastes. The kind of people who not only […]

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puzzle

6 Quick and Easy Ways to Build Brand Awareness

The likes of Coca-Cola, McDonald’s, and Nike are some of the most successful businesses in the world for one primary reason: they know how to build brand recognition and are considered a household name because of this. If you want to become a leading player in your industry, here are six quick and easy ways […]

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crowd

What to Know for Your First Trade Show Exhibit

Despite the proliferation of online marketing, advertising and relationship building, participating in trade shows remains relevant for most businesses. Trades shows bring together key people from your industry, and there is the opportunity to network and also showcase what you have going on regarding new products and services. There’s also the chance to introduce yourself […]

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office desktop

Save Your Startup Money: You Know It Makes Cents

When you initially set up your startup, the most pressing issue for you will inevitably be your finances. While your cash flow may appear buoyant to begin with, you need to ensure that it remains this way. To fulfill orders in a timely manner and to provide services to your niche market, it’s vital to […]

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chatbot

Using a Chatbot Could Benefit Your Business In The Long Run

While it might be a bad habit to have, many shoppers today simply have no more patience and demand results instantaneously. With our laptops, tablets, phones and even smartwatches always close to us at all times, we have access to whatever we want, whenever we want. For businesses, this means that there’s literally no time […]

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mobiles

7 Podcasts Entrepreneurs Should Subscribe to in 2018

Podcasts are a perfect medium for entrepreneurs to get news, advice and insights from professionals around the world. With more than 500,000 active podcasts available, you can get regular new content on almost any topic you can think of. And because the audio format is readily available on mobile devices, you can get the latest […]

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