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Ways To Secure Your Small Business Digital Data

The modern day business world is slathered in opportunity for cyber crime.  For businesses of any size, information security should be at the top of the list of priorities.  As an organization, you probably deal with a whole bunch of sensitive information. Customers are also very passionate about securing their personal information, and the smart […]

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Money

3 Signs That It’s Time To Update The Look Of Your Brand

If you’re a recent business owner, you probably take a lot of pride in the way your company has come together. Getting everything just right likely took a lot of time, attention, and dedication. But as your business ages, it’s going to need periodic updates to ensure you’re still competitive with any newer businesses entering […]

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start up

Firing an employee – how to do it in the right way

Let’s be honest, firing an employee is never an easy thing to do. But, there are times when it’s a necessity. The most important thing is that you follow correct procedures, when you begin to experience problems with an employee. The procedures you follow will be different, depending on the problem. For instance, if one […]

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home office

Tips To Optimize Your Small Business Website

Most of us open our web browser to a homepage that is set to one of the main search engines available, most likely Google. People work directly from search engines to find anything and everything they need online. It is estimated that more than 80 percent of online searches result in direct sales or an […]

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desktop

Does Your Business Website Have These Five Elements?

Look at your business website. Does it pique your visual and mental interests? If the answer is no, then it is clear that your website needs an upgrade. Though there is no set format for web design that works better than all the rest, there are a few common elements of design that have been […]

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Direct Mail Marketing Is far from Dead – Just Do it Right

I recently had a discussion with one of my friends that focuses on traditional marketing channels. He acknowledges the benefits of social media and other inbound marketing strategies, but reports that direct mail marketing is still an extremely effective way for brands to reach their customers.  However, the approach to traditional marketing has clearly changed […]

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Productivity

4 Ways Business Leaders Can Master Productivity

One of the best ways to make a business fail is to waste time – and it’s not just the slackers who are the problem. Business A is managed by someone who goofs off – let’s call him Bill. Bill spends half his morning checking the stock market (which is not a part of his […]

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Big Data

The importance of business analytics

Business analytics involves communicating results of data analysis through statistical operations, formation of predictive models, and application of optimization techniques. In layman’s terms, business analytics breaks down information related to past performance to plan for the future. The task of pouring over large amounts of data, or Big Data as it is called, to come […]

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video

The Benefits of Cloud-based Video Conferencing

Cloud based devices and software platforms have been gaining huge momentum in recent years in all aspects whether it’s for work or personal use. Hosting your documents or videos on a cloud server is immensely useful, especially if you’re always on the move, enabling you to access what you need outside the office. It’s no […]

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content

7 Challenges of Web-app testing

Ever since the Internet was launched, humanity has progressed in the field of science and technology like never before. The amount of inventions and innovations that usually took decades and centuries in the bygone era, take place in mere months nowadays, thanks largely to the current state of affairs in science. Another great bit of […]

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