ppc advertising on mobiles

Top 10 PPC Strategies For Small Business

Pay-per-click (PPC) Internet advertising is a highly effective strategy for businesses of all sizes when it’s set up and managed professionally. The reason it’s a popular strategy is, you can be in full control of it and many businesses like to do this just that, manage their PPC campaigns in-house. In this article, we’ll first […]

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medical

Avoiding Malpractice Claims in Your Healthcare Business

Members of the medical profession are always working under the cloud of having a malpractice claim made against them. Apart from the fact that they take caring for their patients very seriously, they also have to try to avoid this happening as well. According to a HealthAffairs study, medical malpractice-related costs reach more than $55 […]

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friendly

What Small Businesses Need to Know About Premises Liability

You’ve heard the stories: a customer slips and falls inside a business and sues. It can be a nightmare scenario for a small business that is already struggling to stay afloat. Each year in the U.S., preventable accidents lead to $18.42 million in costs. As a business owner, it’s important to understand the basics of […]

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employee benefits

Protecting a Small Business from Divorce

No one expects to get divorced when they say “I do,” but the reality is that 40-50% of marriages end in divorce. Ending a marriage and uprooting your life can be painful and challenging, but for business owners, these effects are amplified. Suddenly, your livelihood and all that you’ve worked hard to build is in […]

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advertising works

Advertising & Marketing Strategies Still Working Well For Business

Human experience and behavior largely influences purchasing intent and the role of advertising and marketing is to engage consumers as much as possible. A plethora of tactics, and marketing strategies, are used during extended campaigns, and businesses desire their marketing efforts to be multiplicative rather than being additive. The ultimate aim is to generate greater […]

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room, chairs

Interesting Careers That Don’t Require Years Of University

In the past, traditional education through university, and generally an in-depth degree program of some kind of at least 4 years was the basic level you needed to secure in order to have even a look in at most high-paying sought after jobs and be taken seriously by employers and even colleagues, but times are […]

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unique selling point

How To Use Your Business USPs To Beat Competitors

A Unique Selling Proposition, commonly abbreviated as USP, refers to the elements of your brand and everything about your business, including your products, services, staff, that consumers recognise as unique. Put yourself in their shoes, when a consumer is spoilt for choice, with hundreds of options at their disposal, what would he or she notice […]

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man desk

How to Handle a Product Recall

It’s a situation that no business wants to deal with: a product recall. Products can be recalled due to health concerns, defective operation or even inaccurate marketing. While it can be a blow to your brand’s reputation, you’re not alone in your plight. The Consumer Product Safety Commission issued 410 recalls in 2015 alone. Product […]

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pet care industry

Love Pets? Top Startup Ideas for You

The domestic animal (pet) industry is buoyant with pet care said to be one of the most recession proof sectors around. Maybe this is why there are many successful franchises operating, from short stay and daycare centres, to training and exercise gyms and speciality stores. In business, we’re told to do something we love and […]

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sales incentives

Reinventing B2B Commerce Solutions: Why Customised Platforms are King

The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance. While there is no doubt that all of these parameters are very important, we are forgetting one of the most critical factors associated with success during any transaction: a […]

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AI Technology

Prepare Your Business For New Technologies

Not that long ago you could find many successful businesses, not hugely influenced by technology. Today that’s no longer possible. Technology is instrumental in just about everything in business and it’s causing disruption, in unexpected ways. There are a few really good TED talks on digital disruption, many of them designed to prepare us, so […]

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on the job training

Why You Need Ongoing Education for Your Team (and How to Get It)

Your work environment never remains the same for long; there are always new challenges to address, new strategies to learn, and new market conditions to adapt to. Your employees shouldn’t stay the same for too long either, but the only way to help them develop new skills and experience is to integrate some kind of […]

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art of marketing

The Mystery of Marketing & Its Immutable Laws

In an effort to understand business success and how marketing plays a critical role, we debunk the mystery and frustrations of marketing. This article is as much for marketers as it is the non-marketer. We revisit the standout book: 22 immutable laws of marketing by Al Reis & Jack Trout and give our take on […]

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talking marketing strategy

5 Must Know Tips for Buying a Franchise

Purchasing a franchise is a popular way to start a new business. Franchising is a great way to expand a business so when it’s done well both the franchisor and the franchisees can profit from being in business together. There’s a contract between the two that needs to be thoroughly assessed and the franchisee needs […]

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brand

3 Strategies to Boost Your Ecommerce Branding

The brand cannot be identified as an entity that exists on its own because it only exists in the minds of your customers. As such, when you start a branding campaign, the focus should not be on reaching as many people as possible. It should instead be on the quality and relatability of each interaction […]

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hashtag

How Important Are Instagram Hashtags?

You’re a savvy startup with a finger on the digital pulse, but for some reason your brand just isn’t getting the kind of traction with your target market that you expected. You’re aiming for a young, cool audience with a healthy amount of disposable income yet discerning tastes. The kind of people who not only […]

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