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Environmental Impacts – Choose Your Smartphone Wisely

The United States and Western Europe lead the world in smartphone sales, reports The Pew Research Center. Pew goes on to share that 95 percent of Americans own some type of cellphone, and the share of Americans who own smartphones has soared from 35 to 77 percent. The rest of the world is catching up as […]

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Business Revolution – 6 Ways Technology is Changing How We Do Business

We are currently experiencing the most profound technological revolution humanity has ever witnessed. For thousands of years, the introduction of new technologies has been the catalyst for dramatic social changes. However, nothing in the annals of history can match the awesome power of the internet for the way it has radically changed virtually every aspect […]

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Is Your Website Really Leading To Sales?

Any kind of business you might be running will likely have a website, and in most cases this will be absolutely necessary. The website itself serves many functions, and the clearer you are on what those functions are, the more successful your website will be as a factor of your business. Something that most business […]

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email marketing

Cold Hard Tips: 5 Strategies for Cold Emailing

Whether you’re a fledgling eCommerce company looking to make your first sale or an optimized B2B juggernaut, email marketing is something you will have to be intimately familiar with if you hope to ascend to new heights. Everybody knows how to write an email, but writing a ‘cold-email’ is a different beast especially if you […]

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blogging to increase ecommerce

How To Blog To Increase Online Sales

Your business blog isn’t just there to help with SEO for your website. It can also be used to increase conversions and encourage more sales from your store. With your blog, you can draw people in with useful content that they enjoy, and include links and references to your products that you can lead your […]

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blogging for business

Tips On Blogging For Business

Struggling to get your business’s blog off the ground? You’re far from the only one. It can seem like there’s nothing to say or that the stuff you have to say doesn’t make for interesting blog content. But it’s time to forget all that and start keeping it real instead. By embracing a keep it […]

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Wordpress

5 WordPress shortcuts and plugins to enhance your posts

As a business owner, there’s so much to be done and so little time. It’s difficult to know what to prioritize what to delegate and how to be as efficient as possible. When it comes to your website, large development changes should be delegated, but small updates here and there that you take care of […]

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general data protection regulation

How to prepare your start-up for the GDPR

GDPR stands for the General Data Protection Regulation, which will be launched in the UK and Europe in May, 2018. The GDPR will switch with the 1995 Data Protection Directive, meaning that it will affect how all business store and share data. The purpose of this different legislation is to harmonise data privacy laws throughout […]

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Confidence Can See You Home On Choppy Big Business Waters

There are a lot of factors to small business success. You need to focus on perfecting products, marketing, and systems which work. And, when the times comes, you may also need to consider how to impress larger companies. Never before has the saying ‘little fish in a big sea’ applied more. When you start playing […]

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Major Marketing Mistakes Your Business Can’t Afford To Make

Success for your business isn’t just dependent on the quality of product and service that you are offering to your clients. In fact, it has a lot to do with the marketing strategy that you use and whether its effective in getting people to actually buy the item you are offering. With this in mind […]

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The Startup-Launch Mistakes Every Entrepreneur Needs To Know

Launching a business is an exciting time, yet it’s also one fraught with worry and pitfalls. Mistakes can be made, and the budding entrepreneur needs to understand them before their business comes to a crashing halt before it has even begun. In this article, we will detail some of the common launch mistakes made by […]

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How To Embrace Change While Avoiding Redundancies

The business landscape is constantly evolving, and change is something many modern companies have to embrace. Sometimes, change can bring new opportunities, and being able to adapt increases the chances of keeping up with competitors and ensuring customers receive the level of service they expect. In some cases, change can relate to alterations in the […]

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Investments Your Business Can Really Benefit From

In business, you need to do whatever you can to keep your books straight – and sometimes, relying on profit alone is not quite enough. If you really want to make sure that your business is safely in the black at all times, it can help to also look into what investments you might benefit […]

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Situation Critical: How To Cope When Your Business Is Overwhelmed

There are many feelings that you will experience as a business owner. There are the highs, of course– the delight at new contracts, at hitting your profit targets, at achieving everything you set out to do. Then there are the lows– the doubt, the concern about the future, the flutterings of anxiety when you contemplate […]

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