In this day and age, it is no secret that online presence is synonymous to brand awareness. The majority of marketing experts agree that the way you present your brand online decides whether or not you’re going to meet your first customer. In other words, public opinion of your business is greatly determined by your […]
Big or small, knowing exactly where to allocate your marketing budget can be a massive headache. Regardless of how much you have to spend in terms of time and cash, it certainly pays to think outside the box in terms of how you get your brand’s message out there. Think about it. The tried-and-tested principles […]
I had a discussion with one of my friends the other day. She used to operate a residential cleaning service. She rebranded herself as a commercial cleaning company, because the money seemed better. She has discovered that there are more challenges than she expected, particularly related to branding.
AdWords is arguably the best advertising platform available, but it isn’t a foolproof traffic source for ecommerce marketers. Even after you hit a profitable campaign, you need to keep optimizing them to get a higher profit. A couple of years ago, I was at a business summit in Northern California. I spoke with a couple […]
It’s important that you take every opportunity that you can in order to help your business grow. If you’ve noticed the increase in the amount of time and energy that businesses spend in the video realm, then that should indicate to you where some of your personal success may lie as well.
Have you ever stayed up late at night dreaming of starting your own business? Do you have a desire of starting a business to occupy your spare time and earn extra income, or are you ready to take on some of the corporate giants? No matter what your motivation may be, 2017 is an exciting […]
As a freelancer trying to move your way up in the industry, you’re probably already know that competition is fierce. As of 2014, there were over 53 million freelancers working in the United States. That’s right—you are one of 53 million people looking for the next big project to work on with that up-and-coming startup. […]
Email is an important part of the way we do business in today’s digitally-driven world. Yet, there are so many people who don’t know the right way to end a professional email for the best results. In fact, the closing is just as important as the body and subject of your email and has strong […]
Marketing can be the discipline that is sidelined when budgets are tight. When companies are cost cutting it’s the marketing departments that are cleaned out first especially within micro and small businesses. However ask any entrepreneur how importance marketing was in growing their business and you’ll hear marketing phrases like: “it was critical to leveraging […]
Content marketing is fast becoming the marketing currency of the digital age. Customers are getting increasingly savvy to manipulative marketing tactics, and it’s turning them off. At root, they want content that provides them with value – not an endless stream of annoying banner ads and email spam.
Competitive and robust marketing strategies are one of the most important aspects of your entire business life that will help you grow and achieve the sole purpose of your advertisements. However, no magic potion exists to expand any business in just a single snap.
Everyone knows that helping the less fortunate is a good thing. Many people give to charities. You have probably been asked to donate a dollar when checking out at a store. This is one small way to give. However, businesses have the opportunity to give on a much larger scale. Whether it is through a […]