Archive | Marketing

analytics and auditing tips for small business

Analyzing and Auditing: Advice for New Businesses

When you’re moving through the first stages of starting a new business, two of the most powerful concepts that you can focus on include analyzing and auditing. Because you can do anything you want. But until you figure out the results of your actions, you won’t know whether it’s something that you should repeat or […]

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What to know about Wordpress

Everything You Need To Know About WordPress

If you are thinking of creating a website for your own personal blog or business this year, the first platform which comes to mind is likely WordPress. WordPress is a website creating software which gives the user full control over their creation and allows them to create a stunning professional website for a small cost. […]

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email marketing tips for business

Key Reasons Your Emails Marketing Campaigns are Failing

Email is one of the business marketing tools that yield a high return on investment when used well. The tool can be used to share business news, product launches and new blog posts for the company. However, while email is an effective tool, ensuring the subscribers receive, open and read their emails is the biggest […]

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instagram

Making a Success of Your Business Instagram Page

If you’re a small business owner and you haven’t paid attention to Instagram yet, it’s about time that you do now! So many of us make the mistake of dismissing Instagram as a frivolous personal app, but it really does hold so much business potential if you employ it in the right way. With around […]

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trade show

How Businesses Can Use Printed Banners and Digital Marketing Together

Today businesses regardless of size, realise they need to have a dedicated marketing plan, and budget for both offline (outbound marketing) and online (inbound marketing) initiatives. Online channels used for inbound marketing include social networks like Facebook, Twitter, Instagram, websites, and blogs. Traditional offline or outbound marketing includes business cards, print advertising and banners. Today, […]

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how to overcome writer's block

3 Innovative Blogging Ideas to Cure Writer’s Block

It’s every blog writer’s worst nightmare: staring at an endless blank page with nothing at all to work with and the clock ticking on a fast-approaching deadline. Dealing with writer’s block is especially difficult when you’ve been working on a certain blog for some time, and keeping topics and content fresh can prove a real […]

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website and blog design

Build A Digital Presence For Your Business Website

You may have all the traditional bells and whistles, but your website still isn’t performing like you had hoped. Your design may be beautiful, but aesthetic is not all there is to a successful business website. You have to truly understand how the internet works to create a fully optimized digital design, and build a […]

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law marketing

How To Maximize Content for Law Marketing

Legal services can be a hard sell. This is due to several challenges that get in the way of many a law firm’s desire to achieve better growth numbers. For sure, an industry that has been around for centuries is no stranger to obstacles. It merely adapts to the trends in technology and uses these […]

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why do we need SEO?

Why Do We Need SEO?

SEO is a term which means search engine optimisation. It is a form of marketing which is used to make sure that your website and content rank highly on the search results page when the search term is relevant to your business. But why do we need to do this for our business? More users […]

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how to develop a new website

Building The Ultimate Company Website

Your company website is an important aspect of your business. Many consumers will visit your website before deciding whether to use your services – it needs to be well-designed and well-written enough that it wows visitors and generates leads. Here are some of the steps you can take when designing the ultimate company website. Visualise […]

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selling jewelry online

7 Tips For Selling Fashion Jewelry Online

Not everyone wants a business selling boring products so you maybe are ready to start a new business selling fashion jewelry online, especially if it’s your own and it’s time to reach a wider market. Otherwise you may have a flair or interest in it so we’ve got 7 tips for selling it online. Before […]

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using citations in business

Importance of local citations

What is a citation? Citation is a way of informing your audience that some content from your work belongs to a different writer, researcher, etc. It’s a way of acknowledging someone else’s efforts and provides the audience the information regarding the author whose work you have quoted, the year it was published in, the title […]

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business blog

Business Blogging Ettiquette Tips For Engagement

Blogging is no doubt one of the fundamental tasks of starting a business today. It’s the channel of trust between the business and consumers. With a business blog, your company can easily convey what you have to offer and your provide more insight so your audience, has a greater awareness. A blog can open up […]

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business exhibition tips

7 Design Tips that Will Make Your Exhibition Stand a Winner

Your exhibition stand is an opportunity to create a memorable impression with potential clients and is one of the best ways to display your product in front of the right set of eyes. It can also be a great vehicle to promote your brand and services. However, all of that can’t happen unless you have […]

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tips to reduce business costs

5 Methods to Cut Business Costs in 2018

Struggling to keep your business profitable? You’re not the only one. 8 in 10 businesses fail within the first 18 months. According to Forbes, one of the most important elements that can lead to crash is inefficiency. You spend too much and fail to sell your products in the right market. Lowering business costs and […]

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