What is the driving force behind sales? Marketing. Sales-driven marketing, to be exact. Sales-driven marketing does not replace general marketing. You need that, too. General marketing...
Cold emails get a bad rap because people think it’s spam. You don’t want to spam your prospective customers, but you do want to contact them...
Fun promotional products are essential marketing tools for any business. But they’re especially effective for startup companies. They put your small business on the map, introduce...
Email as a trusted communication channel still reigns supreme with consumers and businesses. While there is a lot of competition now, particularly with instant messaging apps...
Direct mail marketing is still highly effective for brands to reach customers. In fact, direct mail marketing is experiencing a resurgence, and several factors contributed to...
The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement. There is now predictive software, AR, and automation,...
Why use a PR firm when you’ve got an advertising agency? By working with a PR firm that understands the latest trends and tools, you can...
Is your business struggling to gain positive Google reviews? There are two sure-fire ways you can get more reviews and get start on them immediately. This...
Is your podcast reaching the right audiences? That probably depends on who you consider the “right” audiences and how hard you work to reach them. Many...
The three-second rule. Do you know how to win over your audience with video content in three seconds? Since the days of the first motion pictures,...
