Archive | Marketing

B2C marketing

B2B VS B2C Marketing: What’s the Difference?

There’s a big difference between B2B and B2C when it comes to the approach needed to generate new leads. While the end goal is ultimately the same, both sets of customers have certain ways of seeking out information before buying, as well as the actual purchase process itself. With this in mind, let’s take a […]

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creative

5 Easy Ways to Refresh Your Business for the New Year

The end of the year is a great time to reflect on and celebrate all your successes and triumphs you’ve had throughout the year. While doing so however, it’s also important to create a mindframe for how you’d like to see your business flourish in the new year, and which ways it can do so. […]

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mobiles

Marketing Made Manageable

Consumers prefer convenient mobile experiences that add value to their daily life. The most successful businesses have already recognized that fact and adapted accordingly. Why? Because the future is mobile. As of last year, two thirds of the world’s population was connected by mobile devices, and that percentage is expected to rise to 75 percent […]

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conference

Conference Planning Tips Every Business Can Use

Hosting a conference is a big deal for any business. To make an impression, you’re going to need to make sure your conference goes off without a hitch. Even a beginner can learn to pull off a fantastic conference with the right hints and tips. From planning the day’s activities to putting the practical arrangements […]

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drawing

Strengthening your brand – what you need to know

Creating a strong brand is all about knowing what your business represents, and communicating this to your customers and potential customers. While aspects such as a relevant and memorable logo are important representations of your brand, you need to start by ensuring that your overall branding strategy is in line with the ethos of your […]

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marketing

Successful Marketing Campaign for Your Business

What makes a successful marketing campaign? Perhaps this is one of the most common questions of many business owners, managers, and CEOs. Basically, a marketing campaign is considered a success if it sparks new interest in a product or services, generates new leads and clients, and ultimately increases the impact, revenue and profit of a […]

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sales incentives

4 Ways Our Sales And Marketing Almost Failed

The sales and marketing teams are the lifeblood of your organisation. They are your reason that customers find their way to your brand and convert into loyal fans. These are the people who have direct contact with the outside world to try and demonstrate to them what you have to offer and what sets you […]

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graph

How White Label PPC Can Benefit Your Company

Brand management is sought after by every company looking to expand and grow their name in the world of advertising. For those of us who assist in this process, we are always looking to offer the best methods to keep our clients name on the top. In digital marketing, the development of a company’s growth […]

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ppc advertising on mobiles

Top 10 PPC Strategies For Small Business

Pay-per-click (PPC) Internet advertising is a highly effective strategy for businesses of all sizes when it’s set up and managed professionally. The reason it’s a popular strategy is, you can be in full control of it and many businesses like to do this just that, manage their PPC campaigns in-house. In this article, we’ll first […]

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advertising works

Advertising & Marketing Strategies Still Working Well For Business

Human experience and behavior largely influences purchasing intent and the role of advertising and marketing is to engage consumers as much as possible. A plethora of tactics, and marketing strategies, are used during extended campaigns, and businesses desire their marketing efforts to be multiplicative rather than being additive. The ultimate aim is to generate greater […]

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sales incentives

Reinventing B2B Commerce Solutions: Why Customised Platforms are King

The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance. While there is no doubt that all of these parameters are very important, we are forgetting one of the most critical factors associated with success during any transaction: a […]

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art of marketing

The Mystery of Marketing & Its Immutable Laws

In an effort to understand business success and how marketing plays a critical role, we debunk the mystery and frustrations of marketing. This article is as much for marketers as it is the non-marketer. We revisit the standout book: 22 immutable laws of marketing by Al Reis & Jack Trout and give our take on […]

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brand

3 Strategies to Boost Your Ecommerce Branding

The brand cannot be identified as an entity that exists on its own because it only exists in the minds of your customers. As such, when you start a branding campaign, the focus should not be on reaching as many people as possible. It should instead be on the quality and relatability of each interaction […]

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puzzle

6 Quick and Easy Ways to Build Brand Awareness

The likes of Coca-Cola, McDonald’s, and Nike are some of the most successful businesses in the world for one primary reason: they know how to build brand recognition and are considered a household name because of this. If you want to become a leading player in your industry, here are six quick and easy ways […]

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crowd

What to Know for Your First Trade Show Exhibit

Despite the proliferation of online marketing, advertising and relationship building, participating in trade shows remains relevant for most businesses. Trades shows bring together key people from your industry, and there is the opportunity to network and also showcase what you have going on regarding new products and services. There’s also the chance to introduce yourself […]

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