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Things to Consider Before Measuring Digital ROI

Not too sure where to get started when measuring ROI? You’re in the right place. Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy. Or […]

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Building An Anthill: How to Market Your Pest Control Business

In today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing. People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always […]

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email prospecting

Effective Sales Prospecting Techniques You Should Be Using

Prospecting is a key process for any business, finding those unqualified leads and nurturing them to be happy customers. But for something that sounds so simple on paper, it can be tricky to know if you’ve really done everything you can, or if there are more effective ways of getting better results. Here are a […]

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5 Steps To Strategize Your Marketing Efforts For Success

All things considered, the final outcome of your marketing efforts principally depends on how you strategize everything. However, and rather surprisingly, quite a number of businesses choose to proceed blindly. Going by a report published by Smart Insights, as many as 46% of businesses are yet to develop a well-defined digital marketing strategy. And that’s […]

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3 Important Considerations For Your Business Website

Your business website can be the most powerful marketing tool you have, so it’s important that you make the most of its potential. It can not only be a great place to sell your products or services, it can also help to build your brand by providing an exciting visual representation of your company and […]

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B2B

Marketing Insights: How Do B2B and B2C Marketing Differ?

You’re running Facebook Ads, promoting Instagram posts and engaging with your audiences. But you aren’t seeing the results you want in your marketing campaign, and you can’t figure out why.  If you aren’t marketing based on being a business-to-business (B2B) company or a business-to-consumer (B2C) company, you probably won’t ever see those results that you have […]

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Google SEO

How to Build a Strong Online Presence for Your Business

Imagine this scenario, you’ve done the hard part, getting everyone in the business on the same page and now expanding the business is top of the mind of everyone on your team. Well done! The ideas are coming thick and fast and you’re all itching to make a difference, but there’s lack of know-how when […]

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businessblogs

4 Ways to Make Your eCommerce Store Grow

Setting up an eCommerce store and getting consistent sales is an exciting milestone for any business owner. But what comes next? It’s easy to stagnate and either see a drop in sales or maintain steady traffic but see no increase in revenue. Thankfully, there’s plenty you can do to drive traffic to your site and […]

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Tips For Email Marketing in 2019

While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down. The effectiveness of email marketing varies from industry to industry, but it has proven to be useful in […]

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Print On Demand eCommerce Websites For Sale

Do you want to get onto the print-on-demand game fast? Choose a business that’s already set up and you can skip the hassle of starting a new business and all the complications that come with it. Consider procuring these two unique print-on-demand e-commerce websites to kickstart your dreams of owning a business! Print-on-demand business is […]

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Beat The Dip With A Rebrand

We don’t always get it right, personally and professionally there are times when we get things wrong and have to take a long hard look at what’s going on and where we’re heading. In business there are moments when this is more obvious than others and the effects are tangible as we struggle to create […]

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Setting Goals to Win: What Marketing Metrics Should You Focus On?

These days, we’re suffering from data overload. Now that technology has opened the door to Big Data of all kinds, we’re drowning in information and aren’t sure what to pay attention to and what to ignore. So what should your business pay attention to when it comes to marketing? What metrics help you grow your […]

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ppc advertising on mobiles

Why Your Business Needs Customer Loyalty

You might be surprised to know that the key to growing your business isn’t attracting new customers. Rather, the key to growth is getting your current customers to keep coming back. Leverage this principle, and you’ll see your business boom. Returning Customers Fuel Revenue If you’re investing all of your advertising dollars in drawing in […]

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