Archive | Marketing

advertising that works in 2018

Advertising That Works In 2018

For as long as people have been selling products or running businesses, they have been marketing and advertising them, so you’d think we’d all be a dab hand at it and need no further knowledge or instruction. Well, unfortunately, what worked for businesses in the past is not necessarily working from them in 2018, and […]

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improve office efficiency

Should your company offer coupon codes?

Your company has developed a new product and your marketing team is trying to sell as many items as possible through the company’s website. The product does not sell as you expected, and this leads to one of the team members raising an idea… ‘What if we offer coupon codes to reduce the purchase price […]

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business card design

Design Tips For Your New Business Website

Your new business isn’t complete without a website.  The internet is such a part of daily life in the modern world, you would severely handicap your organization by skipping the “build a website” step. If you’re not really sure where to begin, have peace in knowing that all the tools you will need are available […]

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tips for improving online marketing

Tips To Make Your Online Marketing More Effective

The growth of internet technology has presented business entities with limitless ways to market their products online. Many organizations are already doing some level of digital marketing. With competition to get the customers rising on a daily basis, there is the need to be innovative in coming up with effective online marketing strategies. Sadly, many […]

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market, people

Market Stall Start-ups: Have You Got What it Takes?

We live in a digital age; everything is online and available at the touch of the button, but that does not mean that your start-up needs to be exclusively online. A traditional market stall can still be a viable addition to your business. Before you embark on becoming a market trader, you must realise that […]

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world map over person

Top tips for launching a travel company online

When launching your travel company online, you will need to make it stand out from the rest and develop a comprehensive marketing strategy to make sure you turn your traffic into loyal customers and make your business a success. Here are the top tips to follow to launching your travel company online: Website creation With […]

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print advertising works

Does Print Have a Place in Today’s Marketing Mix?

The short answer is yes. Since the dawn of the digital age, there has been a persistent rumor that print is not as relevant to contemporary marketing as it once was. Nothing could be further from the truth. Print is alive and well and living in the marketing mixes of savvy, successful marketers. Marketing solution […]

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digital marketing tips for business

10 Must-Know Facts About Marketing Psychology

Experts estimate that the average person sees up to 5,000 ads per day. In 1970, this number used to be at just 500. For marketers, this uptick in ads means that they have to get more inventive with their marketing campaigns and sales tactics. To do this, we can take advantage of the marketing psychology […]

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meeting, people

How To Diversify Your Marketing Activity

When it comes to your business activity, you’re always going to want to be able to do what you can to get yourself into the best possible position. As you start out in business, it’s safe to say that you’re going to want to be able to do well. Nobody really going into business thinking […]

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A bad logo can ruin your business

A Poor Logo Can Ruin Your Brand

Every organization needs to invest in cultivating a strong brand image and often this occurs before the first sale. The brand identity includes the logo and if that’s not done well it can ruin your business before it’s even had a chance to succeed. In this article we share some reasons why the logo is […]

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business exhibition tips

4 Ways To Market Your Business

As much as you might like to believe that opening your business is enough to bring in customers, it’s not.  It takes a consistent effort and marketing techniques to create a brand that attracts loyal customers. There are many different types of marketing techniques, although some are more effective than others.  Here are some of […]

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people, conference

10 Best Promo Products Your Business Needs at a Conference

Most of today’s marketing is now online but there are times where you need traditional promo products, like at a meeting with potential clients or at a big, annual trade show. Giving something physical and tangible can seem old-fashioned, yes, but promotional products still leave a lasting impact. As a matter of fact, branded giveaways […]

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brand reputation

9 Basic Website Design Tips Every Lawyer Needs to Implement

Do you need basic website design ideas for your law practice? Your website is an important piece of your legal firm’s marketing machine. It can serve as a brochure and as a hub for all of your online marketing activities. A visit to your website is also likely to be the first interaction that people […]

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promote your startup with a small budget

How to Promote Your Business on a Budget

Whether you’re a new business or just trying to bring in more customers, there are a great number of ways to promote your business without spending a fortune and here’s how. Looking for new ways to promote your business? Don’t have a big budget for your marketing efforts? Running a business can be hard enough […]

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India

Topic – Growth of Digital Marketing Industry in India

The digital marketing scope in India is immense as more than 600 million Internet users (and growing) turn to their smartphones and videos to take decisions regarding entertainment, education, shopping, medical procedures, property purchases, and everything else in life. The question being asked now is – could digital marketing overshadow its current scope? The answer […]

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