Modern marketers have their work cut out for them just in keeping up with the latest innovations in marketing technology. With so many new innovations and...
Cyber security has a lot of working parts. It is a simple word, but when discussed at the company level, it carries serious weight. Email security,...
When your business is in a highly competitive industry, it can be difficult to get your high-quality products or services found online. A healthy digital marketing...
Did you know that nearly all small businesses (95%) stated that they were going to increase their spending on digital marketing in 2019? Digital marketing can...
When was the last time you took a taxi in your city, i.e. a taxi with a fare meter running? As a millennial, blogger Jessica has...
After all, a lack of sales equates to zero income! And, when revenue’s in short supply, it’s only a matter of time before a business finds...
You don’t need anyone to tell you that a single data breach could put you out of business. According to a recent IBM report on the...
Starting a new blockchain project is definitely challenging and coming up with one that is successful is a lot more difficult than you might imagine. Although...
Your brand identity encapsulates all of the visible elements of your brand, including your logo, design style and colour palette, all of which combine to make...
As an entrepreneur, you probably spend 10+ hours each day working to build your business’ foundation. From writing your business plan to securing funding to stocking...
You might have heard that the subscription business model is a great way to make consistent income. You’re spot on to think that subscription money is...
What is brand tracking and how can measuring the metrics improve your marketing strategy? To answer this question we take a step back. What we know...
First of all, it’s important to know what e-invoicing is. This is just a shorthand way of denoting an electronic invoice. E-invoicing is convenient because it...
Advertising success and the resultant increase in sales used to depend on which advertising agency your business engaged. In fact, publicising who your business used for...
Hiring a PR agency as a startup is a not on every owner’s list of priorities and by adding it as a must-do is a controversial...
There are almost 3.5 billion social media users across the world, and people spend an average of 142 minutes a day on social media. Social media...
