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Blog SOS: Bringing Your Site Back from the Brink

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business blogging tips

Being a blogger today is challenging. You’re among hundreds of thousands of bloggers fighting to be found and remain relevant to readers.

If your blog has experienced a significant drop in traffic due to Google’s updates, you might be wondering whether to let it continue declining or to work on reviving it.

However, if you’re blogging for a business, it’s essential to stop the decline and take action to turn things around.

How To Stay Relevant

First and foremost, audit your content. Over time, information loses its appeal. Start by repurposing outdated blog posts and considering the relevancy of new content, too.

Be more discerning about the type of content on your blog.

  • Find your unique voice
  • Use your personal experiences
  • Partner with other bloggers
  • Use AI discerningly

Use AI Discerningly

Starting with AI, it’s easy to fall into the trap of using an AI writer to create your content. The challenge with this strategy is it’s not in your unique voice! The content is generic at best and often incorrect. Your readers want genuine content that will make their lives better.

Use AI writers to assist with ideas, topics, and references to content sources for your research. There was a time when creating a blog post took us up to six hours. Today, that time can be cut in half with the assistance of AI writers.

There are many offerings, from ChatGPT, Google’s Gemini, to Brave’s Leo. Your favorite grammar checkers and SEO service providers all have AI content tools.

Where’s The Value?

Your content needs to offer tangible value to its audience. What can you offer your readers? Discounts? Loyalty points on partner programs?

Your main value may be sharing knowledge. Whatever it is, you need to know it and how to communicate it to your readers.

Maybe this really is your starting point for creating a higher-quality blog.

Experience Matters

Additionally, don’t be afraid to share your experiences to ensure authenticity and engagement with your audience.

Sharing a business experience

To create content that shares a business-related experience, you may want to share how you devised a new product or service from customer feedback.

  • Seek feedback – use surveys, ask questions on social media, offer discounts or loyalty program points
  • Share the feedback within the business and create solutions
  • Implement the solutions, invite user testers, and ask for feedback
  • Revise the solutions and release them into production
  • Seek customer feedback and share the results and overall experience with your blog readers

Social Media

Use your social media profiles to share your blog posts and seek feedback.

We have a blog post on keeping up with what your audience is saying about your business or blog. This information can be used to update your business processes, customer service and offerings, and blog content.

Keep Blogging

Consistency is key – your audience deserves your commitment to regular posting.

You can accept guest articles; however, you are the editor, and as such, you must focus on ensuring all blog posts are relevant and accurate.

Create a robust system for educating and reviewing content submissions. Set new guidelines and be disciplined, i.e., don’t bend the rules for your favorite contributors. Stay true to your long-term goals for your blog and the reputation you want it to obtain and keep.

Marketing Channels

Relying on one channel for site or blog traffic is not a good strategy. Search traffic is not as reliable now as it once was, so you need to grow many traffic channels.

  • Email marketing
  • Push notifications
  • Social media

Email marketing is one channel to use regularly. Grow your email marketing list and share your favorite articles in a monthly newsletter.

Invite your blog readers to join your email list so you can keep them up to date with information that is relevant to them.

Use push notifications – see this article on how to set it up on your blog.

There are many marketing strategies using social media, from sharing your blog articles directly to your profiles to adding social media buttons on your blog so your readers can share your posts with their followers.

You can also partner with other bloggers and businesses on social media, sharing each other’s content and collaborating to grow your reputation and audiences.

Never Give Up

If you’re a blogger, it can be tempting to give up if your blog has lost a lot of traffic.  If you’re a marketer blogging for a business blog, you don’t have a choice you really need to work out how to do better.

Losing search traffic for a blog or site is challenging, but it’s not the end. Consistency, adaptability, and focusing on audience needs are key to long-term success.

The tips shared above can help you implement a winning plan to increase your blog’s profile among readers.