Becoming a trusted authority can benefit your business in many ways. It has been proved to be a good strategy that businesses can use to increase sales, and if you want to get customer loyalty you can easily convince your audience. Any brand that invests in building itself as an authority is likely to command […]
The best way to succeed in a competitive marketplace is to adapt over time, continually serving your target audience—and expanding it to include more loyal shoppers in order support your growth. However, you have to walk before you can run. There’s no sustainable way to go from small store to behemoth overnight. A savvier strategy […]
Do you dream of owning your own coffee shop? Will it be a small and cosy place to catch up with friends serving fresh coffee and sandwiches? Or will you offer hot food too? If you’d like to step into small business ownership, a coffee shop can seem like a safe bet. After all, research […]
For many business-minded people, their ideal goal is to create a business from nothing that they can then sell for a profit some years later. These serial entrepreneurs or business traders and investors often know what business plans they have at the beginning of their business, but when it comes to the selling of that […]
Anyone who has ever been on the hiring committee for a sales position knows how difficult it is to make a well-informed, non-biased choice about who to invite onto their team. In an industry like sales, one that is completely based on hitting targets, it’s important to see whether prospective employees have the right disposition […]
If there’s one area of business that many entrepreneurs struggle with, it’s knowing what to sell. The fact is that for the most part, entrepreneurs know that they want to start a small business, the only issue is that they don’t know what they want to sell. A lot of people choose to launch businesses […]
Your business blog isn’t just there to help with SEO for your website. It can also be used to increase conversions and encourage more sales from your store. With your blog, you can draw people in with useful content that they enjoy, and include links and references to your products that you can lead your […]
Selling a business can be a stressful experience, especially if you have not done it before. The process can be time consuming and the negotiations tiresome, therefore it is useful to have pearls of wisdom from the experts. The latest infographic from https://www.bcms.com/gb/en-gb shares their tips and advice on the whole process. Initially looking at […]
If there is one undebatably important thing in a business, it’s the fact that the business has to make a profit. As shallow as that sounds, that is basically the basis of nearly every single business out there, and if you’re not doing the right things with your business, that might prove to be somewhat […]
The brutal truth of business is that you can do absolutely everything else right from employing the best people, to providing the most fantastic customer service, and none of it will mean a thing if those sales aren’t happening. That is because sales are the bottom line of businesses success, and you can find out […]
When learning the delicate art of sales, a lot of prospective candidates can get caught up in learning the best techniques and one-liners to lock in that sale. One of the most common things they forget to consider is what to avoid when making a sales call. You can have the best patter in the […]
In sales, we all have off days. They’re just a fact of life. But, is it starting to feel like you have more off days than on days? If you just can’t seem to win your leads over, it’s time for a little introspection. Here are a few reasons they just might not be that […]
Online marketing is here to stay as more and more merchants get on to the Internet. Competition is high and bigger players make the going tough for smaller merchants. It is, therefore, time to innovate and find a niche. A little research and you could find out about products and services that people are looking […]
Your business needs to convert leads. If you’re using content marketing to generate leads, you’re going to fail if you don’t properly convert these leads. Leads are worthless if they never convert. The goal is to test and refine your approach to nurture and convert leads. What worked last week might not work this week. […]
Since men and women traded to survive, a sales pitch has been a handy tool. Frankly, it encourages people who are otherwise not inclined to buy a product or service. Incredibly simple and unbelievably effective to this very day. Like all things, though, the sales pitch has evolved. In the past, it was a low-tech […]
Saturday, November 25, marks the seventh annual Small Business Saturday. Created by American Express, this annual event celebrates small businesses with fewer than 150 employees. Last year, Small Business Saturday sales reached $15.4 billion, up from $5.5 billion in 2012. Prepare your business for success this year as you review top Small Business Saturday trends […]
