Online marketing is here to stay as more and more merchants get on to the Internet. Competition is high and bigger players make the going tough for smaller merchants. It is, therefore, time to innovate and find a niche. A little research and you could find out about products and services that people are looking […]
Your business needs to convert leads. If you’re using content marketing to generate leads, you’re going to fail if you don’t properly convert these leads. Leads are worthless if they never convert. The goal is to test and refine your approach to nurture and convert leads. What worked last week might not work this week. […]
Since men and women traded to survive, a sales pitch has been a handy tool. Frankly, it encourages people who are otherwise not inclined to buy a product or service. Incredibly simple and unbelievably effective to this very day. Like all things, though, the sales pitch has evolved. In the past, it was a low-tech […]
Saturday, November 25, marks the seventh annual Small Business Saturday. Created by American Express, this annual event celebrates small businesses with fewer than 150 employees. Last year, Small Business Saturday sales reached $15.4 billion, up from $5.5 billion in 2012. Prepare your business for success this year as you review top Small Business Saturday trends […]
Sales, offers and promotions drive traffic and convert browsers into buyers. But knowing when and how to use these tools is important in getting the most out of your time and efforts. Here’s how you can use special promotions to boost your bottom line. Weekly or Monthly Offers Offering weekly or monthly sales can help […]
Traditional barriers to entry including obstacles like price that prevent new entrants into a market no longer exist for selling stuff online. Outsourcing, third-party services, and ecommerce solutions in general encourage small business owners and entrepreneurs to grow a business online. Of course, this makes the market saturated and competitive so products need to stand […]
For decades, business have benefited from using the services of call centers. Outbound call services have provided businesses services like telemarketing, while inbound call centers have provided businesses with services like customer service and technical support for customers.
At the heart of every business presentation, is the goal to win more sales and repeat business. That’s why the relationship you build with your clients over time is important as well as how you regularly interact and communicate with them. When you’re pursuing new business, of course, you’re not going to have the backstop […]
5 niche markets too small for online giants. Retail shopping has changed. Online markets are close to having the lion’s share of sales and brick-and-mortar stores have been forced to add online sales to compete with massive retailers like Wal-Mart, Amazon, Staples and others.
What can go wrong in business? Well, there exists a list about as long as your street with what could go wrong in business! From a lack of clientele, to PR disasters, to a market crash – there is so much that go wrong. These might not be issues you can help though. That being […]
A lot of businesses and business owners invest a lot of time and effort in marketing. With internet marketing being very popular today, it is easy to think that the right campaigns can help boost sales and increase business revenue. In reality, however, the majority of sales, especially in B2B industries, are still done by […]
If you are a business owner is it imperative that you know your customers — in more ways than one. Customers are the single most important aspect of business which is why you and your business should know yours. You need to know what they want. You need to know what kind of service they […]
Social media is an essential tool for any business looking to build up their brand. Instagram takes the lead among other social media platforms. Sadly, some online retailers are underestimating its power in increasing business sales. Don’t be one of them. Although there’s no direct link for buyers to purchase (other than your link in […]
If you are a business that creates products or offers services, you almost surely have a website. It’s hard to be a business in the modern era without a strong web presence. Very few companies are strictly local in 2017. Even if you cater to a local or regional audience, you can increase your business […]
Shield, Work, Setting, Workplace, Invitation, EnterThe bottom line of any business is the spend that it needs to make to remaining functioning as a business. The more this bottom line is controlled and the smaller these overheads, the more profit a business makes. Profit means a healthy business with plenty of cash to investment back […]
Without a good sales force many UK companies will go under because of increased competition that will take revenue away from you. A good salesperson is worth a lot to a company, which is why businesses are now starting to hire sales recruitment agencies in UK. But in order to be successful in business, you […]