As you approach sales kickoff time, you’re probably putting all the final touches in place to ensure another great event — you’re finalising ideas for the theme and content, checking you have the right entertainment organised and making sure you have the speakers booked. After all, the sales kickoff meeting sets the tone for the […]
The sales and marketing teams are the lifeblood of your organisation. They are your reason that customers find their way to your brand and convert into loyal fans. These are the people who have direct contact with the outside world to try and demonstrate to them what you have to offer and what sets you […]
A Unique Selling Proposition, commonly abbreviated as USP, refers to the elements of your brand and everything about your business, including your products, services, staff, that consumers recognise as unique. Put yourself in their shoes, when a consumer is spoilt for choice, with hundreds of options at their disposal, what would he or she notice […]
Are you one of those people who dream of being able to build a business and make your own money while blogging about your travels? It’s an idyllic lifestyle, and why there are thousands upon thousands of travel blogs out there all competing with each other in the race to be the one who ‘makes […]
Outsourcing key components of a business is a smart growth plan for entrepreneurs no matter what the industry. Ecommerce businesses in particular are on board with using third parties including software as a service SAAS to help manage many aspects of their business. For startup businesses it’s not uncommon to wear many too hats so […]
If you want to start a new business or up your existing business’ product distribution, Amazon is a great tool. Learn how to sell on Amazon FBA here! Hoping to sell online and earn while at home? If you do, your best bet is to use Amazon as your platform. It’s one of the biggest […]
Stepping into the virtual world of ecommerce is going to be one of the most educative experiences of your life. The things you will learn by actually running your own online business can easily challenge anything you would find in a business course or MBA. However, you will make these common mistakes, but the best […]
Salespeople are mostly motivated by personal incentives and at the forefront of their mind is the sales commission. If that’s agreeable then the addition of other incentives, can get the best out of a salesperson. A sales incentive program will focus your sales team so they are motivated and highly productive. The benefits of incentive […]
There’s no way around it: boosting sales is essential to small business success. After all, how can a company expect to grow if they are not able to consistently increase their rate of business? While marketing campaigns are important in the pursuit of more sales, these measures are often not enough. The operations within the […]
Becoming a trusted authority can benefit your business in many ways. It has been proved to be a good strategy that businesses can use to increase sales, and if you want to get customer loyalty you can easily convince your audience. Any brand that invests in building itself as an authority is likely to command […]
The best way to succeed in a competitive marketplace is to adapt over time, continually serving your target audience—and expanding it to include more loyal shoppers in order support your growth. However, you have to walk before you can run. There’s no sustainable way to go from small store to behemoth overnight. A savvier strategy […]
Do you dream of owning your own coffee shop? Will it be a small and cosy place to catch up with friends serving fresh coffee and sandwiches? Or will you offer hot food too? If you’d like to step into small business ownership, a coffee shop can seem like a safe bet. After all, research […]
For many business-minded people, their ideal goal is to create a business from nothing that they can then sell for a profit some years later. These serial entrepreneurs or business traders and investors often know what business plans they have at the beginning of their business, but when it comes to the selling of that […]
Anyone who has ever been on the hiring committee for a sales position knows how difficult it is to make a well-informed, non-biased choice about who to invite onto their team. In an industry like sales, one that is completely based on hitting targets, it’s important to see whether prospective employees have the right disposition […]
If there’s one area of business that many entrepreneurs struggle with, it’s knowing what to sell. The fact is that for the most part, entrepreneurs know that they want to start a small business, the only issue is that they don’t know what they want to sell. A lot of people choose to launch businesses […]
Your business blog isn’t just there to help with SEO for your website. It can also be used to increase conversions and encourage more sales from your store. With your blog, you can draw people in with useful content that they enjoy, and include links and references to your products that you can lead your […]
