In an age when people are more ruthless with their time than ever before, your business needs to grab the attention of potential customers in a very short space of time. And if you only rely on stock photography which you don’t personalise in some way, you are likely to end up struggling to make […]
Becoming a trusted authority can benefit your business in many ways. It has been proved to be a good strategy that businesses can use to increase sales, and if you want to get customer loyalty you can easily convince your audience. Any brand that invests in building itself as an authority is likely to command […]
As the marketplace becomes increasingly digital, businesses face both a problem and an opportunity. If traditional advertising methods are imported into the digital space, prospective customers will be turned off. This is partially why, according to Nielsen, the average person stays on a website for less than 20 seconds. 20th-century advertising methods are unsuited to […]
When it comes to your business activity, you’re always going to want to be able to do what you can to get yourself into the best possible position. As you start out in business, it’s safe to say that you’re going to want to be able to do well. Nobody really going into business thinking […]
It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]
As a smaller business, you’re no doubt used to having to do things on a budget. There’s plenty that we can get done, but one of the things that can really benefit from a bigger budget is marketing. That’s said, it’s not impossible to launch a great strategy on a smaller one, either. In this […]
