Creating a strong brand is all about knowing what your business represents, and communicating this to your customers and potential customers. While aspects such as a relevant and memorable logo are important representations of your brand, you need to start by ensuring that your overall branding strategy is in line with the ethos of your […]
A Unique Selling Proposition, commonly abbreviated as USP, refers to the elements of your brand and everything about your business, including your products, services, staff, that consumers recognise as unique. Put yourself in their shoes, when a consumer is spoilt for choice, with hundreds of options at their disposal, what would he or she notice […]
When you initially set up your startup, the most pressing issue for you will inevitably be your finances. While your cash flow may appear buoyant to begin with, you need to ensure that it remains this way. To fulfill orders in a timely manner and to provide services to your niche market, it’s vital to […]
These days, online marketing is the name of the game. Every company is using social media marketing, online advertising campaigns, and SEO articles to boost their products above the competition. Everyone is looking for the best way to reach the most people as possible and get the word out about their products. While it’s true […]
If you have a budget then you will understand more than anyone how important it is for you to try and get the most out of your business marketing. After all, if you don’t put the work in to try and rocket your business marketing efforts then this will only come back to haunt you […]
Using a vanity number is one of the oldest marketing techniques for business owners. Vanity phone numbers are essentially phone numbers that are repetitive or easy to remember. These numbers are often toll-free and the numbers can be used to form words. Pizza restaurants, for example, can use a phone number like 1-800-PIZZA to ensure […]
Let’s get real: starting from scratch is never easy for business owners. Besides, we live in an era where tried-and-tested templates are the norm. Meanwhile, it’s easier than ever to borrow elements and tactics from other brands and apply them to our own. But while imitation may be the sincerest form of flattery, “copy-and-pasting” aspects […]
If you want to try and boost your store foot traffic then you will be very glad to know that this is very easy for you to do. With these tips, you can be sure to make the most out of the traffic you have while also boosting your finances as well. Make a Sign […]
Small businesses must use a different rulebook with marketing compared to large corporations with deeper pockets. It’s necessary to look at how to effectively market the brand using fewer resources. Considering the impact of each marketing plan and comparing the plan to the results is important here. The business cannot afford to strike out too […]
In an age when people are more ruthless with their time than ever before, your business needs to grab the attention of potential customers in a very short space of time. And if you only rely on stock photography which you don’t personalise in some way, you are likely to end up struggling to make […]
Becoming a trusted authority can benefit your business in many ways. It has been proved to be a good strategy that businesses can use to increase sales, and if you want to get customer loyalty you can easily convince your audience. Any brand that invests in building itself as an authority is likely to command […]
As the marketplace becomes increasingly digital, businesses face both a problem and an opportunity. If traditional advertising methods are imported into the digital space, prospective customers will be turned off. This is partially why, according to Nielsen, the average person stays on a website for less than 20 seconds. 20th-century advertising methods are unsuited to […]
When it comes to your business activity, you’re always going to want to be able to do what you can to get yourself into the best possible position. As you start out in business, it’s safe to say that you’re going to want to be able to do well. Nobody really going into business thinking […]
It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]
As a smaller business, you’re no doubt used to having to do things on a budget. There’s plenty that we can get done, but one of the things that can really benefit from a bigger budget is marketing. That’s said, it’s not impossible to launch a great strategy on a smaller one, either. In this […]
