Archive | Content Marketing

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Tips for Creating Content That Stands Out in a Crowded Niche

Marketing is a game and its rules are changing every year. Online display ads aren’t as effective anymore as consumers have more control over how much, when, and where they see them. What’s more, they don’t see this type of content as trustworthy and prefer to learn more about a product or brand from their […]

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10 Most Common Myths About Content Marketing

Even though most marketers and small-medium sized business owners have heard of content marketing or digital marketing, many continue to hold antiquated beliefs about its significance. There is no denying that content marketing has become a cornerstone to successful businesses today. Not only does content marketing have a positive impact on SEO and site performance, […]

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Blog Like Million Dollar Blogger Matthew Woodward

Marketers and bloggers following the practices of successful bloggers like Matthew Woodward, is a no brainer. Blogging has been around for years so there’s no point reinventing the wheel so to speak, when you can avoid the errors and learn from the mistakes made by those who have come before you. USPs of a Blog […]

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Business strategy

Content Writing Tips for Business

You have a great business, good clients and good stores, but you want to tell your story to the whole world. You want to increase your customer base through online marketing but you still don’t know how. Your biggest challenge is drafting an eye-catching web-content to tell your clients why they should trust you with […]

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Why Is Content Marketing Important for Startup Businesses?

As the marketplace becomes increasingly digital, businesses face both a problem and an opportunity. If traditional advertising methods are imported into the digital space, prospective customers will be turned off. This is partially why, according to Nielsen, the average person stays on a website for less than 20 seconds. 20th-century advertising methods are unsuited to […]

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Business strategy

Writing Engaging Content for the “Boring” Niche

I’ve read the same excuses hundreds of times, “I can’t think of anything interesting to write about,” “nobody wants to read about such a boring topic,” or “I’m running out of topics that are worth writing about.” In fact, I’ve used the same excuses myself. It’s a tough battle to overcome. But, not impossible. And, […]

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Creating Content That Resonates with Your Customers

You have probably heard the saying that content is king. If you want to get ahead online today, no matter what type of business you run, you need to produce content that is original, engaging, and optimised for the leading search engines. Most importantly, the content needs to resonate with your customers. So, how can […]

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How starting a blog can boost your small business

Most businesses today have some measure of an online presence. If you have a website, have you ever considered starting a blog? When done well, blogging can help boost your business in several ways. Here are a few of the best ways that starting a blog can benefit your business and give your brand added […]

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Business Blogging Etiquette

Business blogging is much more than just technical mumbo jumbo. Etiquette in the business blogging world is a leadership skill that sets your organization apart from the competition Many potential relationships and business deals can be lost due to the lack of business etiquette by a blog writer. Business blog writing needs proper etiquette if […]

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5 Content Marketing Ideas to Increase Your Website Traffic

Content marketing is one of most effective ways to increase traffic to your website and reach your target audience if more effective manner. Content has been the king and it will be for times to come because of its effectiveness and result oriented marketing campaigns. Content marketing has a lot of benefits ranging from reaching […]

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Content Marketing trends for 2018

As we welcome 2018, attentions turn to the year ahead with marketers alike making their predictions of what might be in store within the world of marketing. Much like other digital disciplines, content marketing is constantly evolving. If you need guidance for your 2018 content marketing strategy, take a look at the eBooks created by […]

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5 Vital Qualities Of A Successful Business Website

There is a whole lot to learn about site building if you are just beginning your journey in designing. The easiest way to begin absorbing the information you need to build a successful website is to take it in a few pieces at a time. Flooding your mind with too much information all at once […]

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Top 5 Lead-Generating Ideas for Your Content Marketing

The reason why most small and medium-sized businesses do not get great results from their advertising and marketing is that in their marketing efforts they copy large companies such as Apple, Google, Ford, General Motors, McDonald’s and others. Big corporations can afford to show their ads multiple times and build brand awareness because they have […]

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How Content Can Improve Search Engine Rankings

If you spend too much of your time trying to understand SEO and what it all means for you, you’ll most likely get nowhere fast. That’s why it’s always much better to focus your attention on content. These days, content truly it king. By focusing on content, you can improve your search engine rankings and […]

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