Every single business out there knows the importance of a smart, unique and impactful marketing strategy. In the connected world that we live in today, content is critical. Without it, you could find your business is the one behind instead of ahead of the curve. There’s the chance that you aren’t up to date with […]
Content is an umbrella term for all written and visual elements on websites. It gives value to your site and business, and developing the right content strategy is essential in digital marketing. You need to have a solid plan based specifically around your niche. Too many companies produce generic content that just isn’t right for […]
Do you look at some business marketing with envy and wonder how they do it so well? What are they doing to impress their social media followers and is it available to all businesses? It would be easy to say the answer is content and yes we can all use it to grow our businesses. […]
Marketing is a game and its rules are changing every year. Online display ads aren’t as effective anymore as consumers have more control over how much, when, and where they see them. What’s more, they don’t see this type of content as trustworthy and prefer to learn more about a product or brand from their […]
Even though most marketers and small-medium sized business owners have heard of content marketing or digital marketing, many continue to hold antiquated beliefs about its significance. There is no denying that content marketing has become a cornerstone to successful businesses today. Not only does content marketing have a positive impact on SEO and site performance, […]
Marketers and bloggers following the practices of successful bloggers like Matthew Woodward, is a no brainer. Blogging has been around for years so there’s no point reinventing the wheel so to speak, when you can avoid the errors and learn from the mistakes made by those who have come before you. USPs of a Blog […]
You have a great business, good clients and good stores, but you want to tell your story to the whole world. You want to increase your customer base through online marketing but you still don’t know how. Your biggest challenge is drafting an eye-catching web-content to tell your clients why they should trust you with […]
As the marketplace becomes increasingly digital, businesses face both a problem and an opportunity. If traditional advertising methods are imported into the digital space, prospective customers will be turned off. This is partially why, according to Nielsen, the average person stays on a website for less than 20 seconds. 20th-century advertising methods are unsuited to […]
I’ve read the same excuses hundreds of times, “I can’t think of anything interesting to write about,” “nobody wants to read about such a boring topic,” or “I’m running out of topics that are worth writing about.” In fact, I’ve used the same excuses myself. It’s a tough battle to overcome. But, not impossible. And, […]
Success today depends on your commitment to continuous learning as well as taking some degree of risk with trial and error campaigns. There’s a saying that’s attributed to Tony Robbins, Albert Einstein and others: “If you always do what you’ve always done, you will always get what you’ve always got”. However this actually isn’t true […]
You have probably heard the saying that content is king. If you want to get ahead online today, no matter what type of business you run, you need to produce content that is original, engaging, and optimised for the leading search engines. Most importantly, the content needs to resonate with your customers. So, how can […]
Most businesses today have some measure of an online presence. If you have a website, have you ever considered starting a blog? When done well, blogging can help boost your business in several ways. Here are a few of the best ways that starting a blog can benefit your business and give your brand added […]
Business blogging is much more than just technical mumbo jumbo. Etiquette in the business blogging world is a leadership skill that sets your organization apart from the competition Many potential relationships and business deals can be lost due to the lack of business etiquette by a blog writer. Business blog writing needs proper etiquette if […]
Content marketing is one of most effective ways to increase traffic to your website and reach your target audience if more effective manner. Content has been the king and it will be for times to come because of its effectiveness and result oriented marketing campaigns. Content marketing has a lot of benefits ranging from reaching […]
As we welcome 2018, attentions turn to the year ahead with marketers alike making their predictions of what might be in store within the world of marketing. Much like other digital disciplines, content marketing is constantly evolving. If you need guidance for your 2018 content marketing strategy, take a look at the eBooks created by […]
There is a whole lot to learn about site building if you are just beginning your journey in designing. The easiest way to begin absorbing the information you need to build a successful website is to take it in a few pieces at a time. Flooding your mind with too much information all at once […]
