As the marketplace becomes increasingly digital, businesses face both a problem and an opportunity. If traditional advertising methods are imported into the digital space, prospective customers will be turned off. This is partially why, according to Nielsen, the average person stays on a website for less than 20 seconds. 20th-century advertising methods are unsuited to […]
I’ve read the same excuses hundreds of times, “I can’t think of anything interesting to write about,” “nobody wants to read about such a boring topic,” or “I’m running out of topics that are worth writing about.” In fact, I’ve used the same excuses myself. It’s a tough battle to overcome. But, not impossible. And, […]
Success today depends on your commitment to continuous learning as well as taking some degree of risk with trial and error campaigns. There’s a saying that’s attributed to Tony Robbins, Albert Einstein and others: “If you always do what you’ve always done, you will always get what you’ve always got”. However this actually isn’t true […]
You have probably heard the saying that content is king. If you want to get ahead online today, no matter what type of business you run, you need to produce content that is original, engaging, and optimised for the leading search engines. Most importantly, the content needs to resonate with your customers. So, how can […]
Most businesses today have some measure of an online presence. If you have a website, have you ever considered starting a blog? When done well, blogging can help boost your business in several ways. Here are a few of the best ways that starting a blog can benefit your business and give your brand added […]
Business blogging is much more than just technical mumbo jumbo. Etiquette in the business blogging world is a leadership skill that sets your organization apart from the competition Many potential relationships and business deals can be lost due to the lack of business etiquette by a blog writer. Business blog writing needs proper etiquette if […]
Content marketing is one of most effective ways to increase traffic to your website and reach your target audience if more effective manner. Content has been the king and it will be for times to come because of its effectiveness and result oriented marketing campaigns. Content marketing has a lot of benefits ranging from reaching […]
As we welcome 2018, attentions turn to the year ahead with marketers alike making their predictions of what might be in store within the world of marketing. Much like other digital disciplines, content marketing is constantly evolving. If you need guidance for your 2018 content marketing strategy, take a look at the eBooks created by […]
There is a whole lot to learn about site building if you are just beginning your journey in designing. The easiest way to begin absorbing the information you need to build a successful website is to take it in a few pieces at a time. Flooding your mind with too much information all at once […]
The reason why most small and medium-sized businesses do not get great results from their advertising and marketing is that in their marketing efforts they copy large companies such as Apple, Google, Ford, General Motors, McDonald’s and others. Big corporations can afford to show their ads multiple times and build brand awareness because they have […]
If you spend too much of your time trying to understand SEO and what it all means for you, you’ll most likely get nowhere fast. That’s why it’s always much better to focus your attention on content. These days, content truly it king. By focusing on content, you can improve your search engine rankings and […]
Success in content marketing is largely dependent on you remaining consistent and developing lots of diverse content you can use to test with. Any blog, even one focused on technology or finance, is going to have a lot of smaller sub-categories that are related. For example, a finance blog might have a category for Bitcoin […]
Content marketing is pervasive and depending on whom you’re talking to, it’s a fundamental part of SEO or it’s a form of digital marketing. As it turns out it’s both; it’s used as an SEO strategy for page or site ranking in search engines and it’s an effective marketing strategy with the potential to hook […]
You know why choose content marketing and you have integrated its benefits. You know that content marketing puts in place the right context for selling. That content marketing is established according to known principles that make the prospects go for purchase. But then what are these principles and how to apply them to improve your […]
As a marketer, you already know that ‘content is king’ and you are leaving no stone unturned to make your content marketing strategy win. But have you ever thought of documenting it? Well, a documented strategy can help you align your team, streamline your work process, and drive great results to make your efforts stronger. […]
Interactive Content Marketing (ICM) actively engages users so it’s a step up from your website visitors watching a video or reading a blog post. Experienced marketers know that there is a big difference between a user visiting a company website and that user being actively engaged. The aim now is to foster engagement, users should […]
