The role of SEO in your website ranking higher in search results is indisputable. Yet, not all businesses believe they need to invest in ongoing SEO once they’ve got their website online and optimised. However, SEO evolves to keep pace with search engine algorithm updates. The SEO carried out when your website was designed is not enough today. Have you wondered why your SERP (search engine results pages) ranking is dropping or not improving? If yes, it’s time to revise your goals and consider the latest SEO tactics.
This business blog reveals the major trends that will be ruling 2022. Let’s take a look!
AI In Search Engine Algorithms Updates
AI will continue to have a more notable influence on SEO. For example, AI has radically transformed the idea of transactions linking online content and people. Further, this transformation will not end anytime soon. Instead, it will take a big turn. With constant AI updates made in search engine algorithms, businesses anticipate how things are going to work from now onwards and how these AI updates will impact SEO.
What makes the situation more essential for consideration is that the search engine giant Google itself announced the changes. SEO specialists speculate that these AI updates are just the beginning of a new era; more to come. Hence, websites need to focus on the latest trends to have a balanced click-through rate.
Migration To Long-Form Content
It is anticipated that business owners will have to migrate to long-form content to hold on to their visitors in the upcoming year. Although businesses have already started to shift to long-form content, the rate or percentage of companies making a move would significantly increase in the coming years. Why? Well, again, it comes back to what engages website visitors. High-value information that informs, educates, supports and to an extent entertains audiences will keep them on-site for longer.
However, you would also need to maintain its quality and quantity with the change in content.
Also, you would need to maintain its readability to keep the readers captivated. Try breaking the content into multiple sections for easy understanding. Usage of sub-pointer or highlighting of crucial pons is highly recommended. BusinessBlogs has been making a move to long-form content recently.
Mobile Reshaping Your SERP Ranking
Ever since the search engine giant, Google included mobile-friendliness in their ranking factor list, drafting layouts suitable for mobile has become extremely important.
Moreover, stats also assert how netizens rely on mobile when searching over the internet. According to Statista, 90% of internet users access the internet on their smartphones. The fact that the number would increase by a whopping 75% in the next five years makes it more crucial to have a mobile-friendly website.
Fortunately, Google facilitates you to look at the insights, making it easier to record the website’s effectiveness. Plus Google also provides free tools to check your website performance and also in real-time.
Video Content Rules Other Content Forms
The audience is becoming more visual when they access the internet. As a result, the type of content that people are consuming has surged to video content. As per Wordstream, 64% of consumers purchase a product after watching branded social videos.
For example, if you search for a cake recipe, you prefer to see its video on YouTube rather than reading the whole recipe on Google. This way, the search intent and the method of consuming content have been altered. And with the rise in popularity of apps such as Snapchat, TikTok, Instagram reels, and other social media platforms, it is indeed a signal that video form of content will completely take over the conventional written form of content.
Usage of videos is hugely advantageous as it is seen as a valuable and authoritative source of information. Moreover, these videos are hugely liked by the audience on Facebook and YouTube and adopt the latest Google algorithm changes.
The bottom line is that SEO will continue to play a pivotal role in SERPS. Every business needs its website to rank as high as possible with the right audience. SEO assists with positioning the site for the intended audience. Remember, quality visitors that stay online and become customers are better than high volumes of visitor traffic that bounce off the site within a few seconds.
Websites need to be customer-centric. Use Google tools to analyse site visitors and dedicate resources to customer discovery. Give your visitors what they want and need – videos and long-form content.
Stay up to date with SEO – engage experts to get the job done so your site SERPs starts going in the right direction – up!