Stop. Before you give out your home address as your business address there are a number of factors to consider. Is it legal? Will you be suffering tax and liability issues from getting business mail at home? Don’t make the mistake of risking your business growth without knowing the consequences of using your primary residence […]
Whatever your size from startup, to small business to large corporate, as a business owner, or CEO your many responsibilities include protecting the company against lawsuits and that includes litigious employees. Workers’ compensation insurance is for the employee. It provides support with wage replacement and medical benefits when employees are injured at work. There’s a […]
Customer insight solutions are important for gaining and retaining customers. Here’s why you shouldn’t ignore experience analytics. Most small businesses with budget limitations are usually caught up in a dilemma as to whether they should commit for resources to technology. How do they overcome this uncertainty? As competition increases, data increasingly become essential for business. […]
Sales automation software delivers a huge amount of data for B2B organizations to analyze. When provided with this information, field sales reps can make informed and educated sales decisions as well as providing beneficial advice to your customers. Due to the large increase in CPG brands and wholesalers using sales automation tools, managers and CEO’s […]
So, you’ve heard print marketing is dead so there’s no reason to dedicate a portion of your budget to it. Sorry to say, but whoever told you that is wrong. In fact, there are some instances where print marketing is still very valuable. Even more so than digital marketing. In a recent survey, 82% of […]
We don’t always get it right, personally and professionally there are times when we get things wrong and have to take a long hard look at what’s going on and where we’re heading. In business there are moments when this is more obvious than others and the effects are tangible as we struggle to create […]
In today’s competitive business world, no entrepreneur would deny the importance of digital technology. From keeping in touch with former colleagues to using apps that boost our operational efficiency, we rely on our smartphones and tablets to make the most of each day. Of course, there is also a dark side to technology that we […]
These days, we’re suffering from data overload. Now that technology has opened the door to Big Data of all kinds, we’re drowning in information and aren’t sure what to pay attention to and what to ignore. So what should your business pay attention to when it comes to marketing? What metrics help you grow your […]
You’ve worked hard at crafting a strong resume, and now you’re ready to send it out to potential employers. You’ve compiled an impressive list of previous positions and valuable skills, so you feel that your resume should speak for itself. As such, you might be wondering whether you really need to include a cover letter […]
The innovation of electronic books has changed the reading world. Now that phones, tablets and other portable devices have the option to browse and buy books, bookworms can read anywhere they go. The percentage of adults who read has shown an increase since this convenient technology has blossomed. Publishing your book as an e-book would […]
Testing Laboratories are an important part of manufacturing goods or new products. These products can be anything; they can be cosmetics or capsules or any daily utilities. But these cannot be released to the public without testing them. The products that are used by people should not harm them in any way. That’s why the […]
The worry that people have when trying to find a new career, is that they’re going to have to leave their own. The problem with leaving a career that you’ve been so settled in for so long, is that you’re not too sure of what the outside working world is like. Not only that, but […]
According to reliable statistics, it costs your business $7,000 to replace a salaried employee. $10,000 for a mid-level employee and $40,000 for a senior executive. Bad hires are bad for business. With this in mind, it is key to hire and retain great people. Here are nine sure tips to guide you towards making the […]
You might be surprised to know that the key to growing your business isn’t attracting new customers. Rather, the key to growth is getting your current customers to keep coming back. Leverage this principle, and you’ll see your business boom. Returning Customers Fuel Revenue If you’re investing all of your advertising dollars in drawing in […]
Search engine optimization is a long-term and sometimes complex process that leaves many business owners scratching their heads. And for smaller business owners, who do not possess the budget to employ a team of SEO experts, the fight for online visibility can seem like an uphill battle. However, the three tips explained below in the […]
