Every web developer and website owner understands the importance of search engine optimization, which is also referred to as SEO. SEO helps your ranking on search engines to increase; getting on first page results is a common goal. This will drive more traffic to your website as well as increase your credibility.
Quite often, even titanic store optimization efforts can’t guarantee you eCommerce success. Your website can be perfect in design, navigation, checkout process, etc. while your conversion rate may be close to zero! Why? Because of bad SEO.
If you run a small business, you may be wondering whether or not starting a business blog will be worth the time and effort. Blogging can provide your business with a range of advantages, including better search engine optimization for your business website, better relationships with your customers, and can even bring in extra revenue. […]
When you contact a company to help you with optimizing your website, and getting to the top of the search engine rankings for your keywords, you may not automatically understand how to properly choose these businesses that can vary considerably in their ability to rank your website.
Businesses who fail to look after their website and online presence do so at their own peril. There are many real life examples of businesses large and small losing market share and in some cases going out of business altogether due to their poor online presence. Their competitors however probably engage a professional SEO company […]
This is the second part of a five-part series on online marketing basics for small business. Today we shall focus on Search Engine Optimisation (SEO), which is often a confusing topic for owners of small businesses. With over 90 per cent of online experiences beginning with a search engine, it is crucial for small business […]
Many factors go into determining the level of trust and authority a site has, hence its placement in search engine rankings. This notwithstanding, all sites need to have a robust content addition strategy as it makes a big part of SEO checker strategies. It’s not just enough to have high quality content, but rather this […]
If you have dabbled in SEO for some time, you probably know most of what there is about article optimization: Meta description and title optimization, internal linking and anchor texts, the whole nine yards. However, if you want your sites to stand out from the crowd, you will need to do much more.
If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.
Your business’s online reputation management can be at risk from anyone who can write or comment on blogs and other social media, often for no other reason than competitor jealously, lack of understanding about the polices and processes of the business or just trying to shift blame for their own mistakes.
SEO or Search Engine Optimization is the practice of improving the visibility of a webpage within a search engine, the position a result appears in the search engine reflects how high the user traffic through the site is.
