Having a small business, you know the importance of having a solid online presence through the appropriate use of your website. This online portal is probably how most people are going to find you. It’s not going to be through the phone book. It’s not going to be through word-of-mouth. It’s going to be through […]
Building website traffic is an ongoing challenge for pretty much all business websites and blogs. Nowadays the focus is on online sales, visitors and search rank. Businesses realise they need expert SEO services that include strategies such as: audits, keywords, content, backlinks, etc. on an ongoing basis which is a sizeable investment. For startups the […]
Ranking well in search engines is a priority for most businesses and it all starts with the build of a SEO friendly website. Only the best SEO friendly pages are ranked in top position in the search engine pages like Google and Bing, so along with a website, also start a blog and commit to […]
You have probably heard the term ‘SEO’ being thrown around in the business world, but do you know what it entails and what the benefits could be for you? SEO stands for search engine optimisation and is the process of ensuring that your website remains visible on the big-wide-web. A common route for businesses to […]
These days, it’s a must for businesses to establish an online presence to achieve their goals, both short term and long term. But this task needs consistent effort to ensure they build trust with their clients and customers and relay the right information to them.
Nothing is more frustrating than a slow website Website speed and page load time are one of the most important determinants of an online business’s success. Business heads, digital marketers, and CTOs are always striving to implement new techniques to improve the page load time on their websites. Website speed matters for effective SEO Website […]
It goes without saying that you cannot very well market a business these days without focusing at least in part on the online factor of that marketing. Without the digital side of it, your marketing is unlikely to be very effective, and this is something that you will want to bear in mind when you […]
The world of business can be a complicated and stressful place at the best of times. Throw some business jargon into the mix and it’s easy to feel overwhelmed. Whether you’re dipping your toes into business for the first time, run a small company, or just want to be more clued-up, it’s important to know […]
When it comes to startups, there is a very small chance of success. This is because most startups begin as small projects for a budding entrepreneur to gain experience. Perhaps the market is far too volatile to be a suitable first business, maybe the industry is already filled with trusted brands, or maybe there’s no […]
If you are in the service industry and your target group is the responsible homeowner, you will need to carefully plan how to ensure an adequate share of the market, and as with many things, the Internet can provide the answer. Sourcing essential services has never been easier, and if you want your business to […]
Video became an important component of SEO when relevant videos started showing up in the search engine results pages (SERP). Video marketing is also quite popular because it encourages social shares. Internet users want to share what they find with friends and family. Your videos should be among the ones that go viral.
Search Engine Optimization, often referred to as just “SEO”, is actually a big deal. We want our websites to be featured on search engine results so that more people come and visit our sites. That being said, there are a lot of things that you need to think about to make sure that your SEO […]
We all use the internet to market our business, but are we really using it the best way possible? By not using the best approaches to promote our company’s products, we are doing a disservice to not just the business, but to the untapped potential customers that we cannot see. The web is such a […]
The first thing I do when waking up in the morning is hit snooze on my iPhone’s screen. Then, 5 or 10 snooze cycles later, I check my emails, Facebook and text messages. I can usually smell the coffee that the computer chip in my coffee maker told it to start brewing. As I sip […]
Not too long ago we posted about the concept of the DIY business. Essentially, what this means is that you can create a business from scratch, by yourself, without any help needed. You might use the occasional outsourcing service, but for the most part, everything is sorted with your own two hands. That might be […]
It turns out that where your website ranks on Google and Bing is paramount. About 80 percent of your traffic comes from organic search, meaning that it is a lot more important than paid search – a good strategy for firms that are just starting out. Getting that organic traffic, however, is difficult. So what […]
