With the help of Instagram, businesses of all sizes can extend their reach, engage with new customers and build a strong brand presence in the increasingly influential social media sphere. That all sounds incredibly attractive, until you consider that newcomers to the platform might be baffled by the most impactful ways to use it. Rather […]
You’re a savvy startup with a finger on the digital pulse, but for some reason your brand just isn’t getting the kind of traction with your target market that you expected. You’re aiming for a young, cool audience with a healthy amount of disposable income yet discerning tastes. The kind of people who not only […]
Social media data breaches have been making headlines recently, and they could put your company’s reputation at risk. While it is true that social media can be a valuable part of your marketing arsenal, it is important to preserve your security while using these platforms. Here’s what you need to know. Social Media Risk Factors […]
The growth of any business in the present times is largely influenced by its social media presence. While there is no restriction as to how many social media platforms you can join, you have to act smart to stay on top of your competition. Joining social media might be free, but maintaining your brand and […]
Established businesses have gone through the biggest paradigm shift to get on board with social media in a big way and it’s because startups have proven it works and we the consumer have taken to it big time. We Are Social say 46% of worlds population are on social media and that more than 4 […]
Every month, Amazon receives roughly 197 million unique visits to its website. Wal-Mart’s online store gets 127 million hits and eBay, though it comes in third in this particular race, still has 113 million unique visitors each month. Not too shabby. While these are the top three eCommerce sites today, which would definitely make them […]
In today’s society where there is an estimated 3.196 billion social users worldwide, social media is the perfect tool to grow your business. However, though it is widely believed that social media is an essential marketing tool, knowing how to use the various platforms in order to optimise your business may seem like a daunting […]
Not every entrepreneur has the same way with words. Some have little time for poetry; others are too verbose for their own good. No matter how you choose to express yourself, though, there’s one particular bit of written communication on which you absolutely shouldn’t skimp: your personal and/or company description. If you’re a business owner […]
Building and establishing a following for your business is about more than posting on social media and interacting with followers. The word “influencer” gets used frequently, but the reality is that people who are popular on social media are only one type of influencer that can influence your business and its ability to attract followers. […]
In 2018, having a well-crafted social media presence is a crucial part of growing your small business. However, with over 50 million small businesses using Facebook alone to connect with consumers and influence their purchasing decisions, getting the attention of your target audience is more challenging than ever. That’s why we’ve put together a list […]
When social media first came into being, no one knew the impact it would create on the society. It was originally developed as a tool for interaction among people but as it grew, businesses began gaining interest in using it to advertise their goods and services. Given how these public networking took the globe by […]
Does your business use Twitter? If not, you could be missing out on a valuable opportunity to publicize your brand and connect with current and potential customers. Twitter hosts millions of business professionals and experts, from business magnate Elon Musk to doctor and senator Mark Green, and the global reach of this titan of social […]
The growth of social media is becoming more evident as the years go by. Different social media sites are recording tremendous growth with more users signing up at speedy rates. Experts in the field predict that the boom will most likely not go anywhere anytime soon. Business people should not ignore this kind of social […]
For brands that want to market themselves to a wider audience, social media is part of their marketing strategy, especially platforms such as Instagram that allow you to reach bigger audiences. This leads to bigger audiences that give you more influence, and many brands want this influence because it leads to big business. When it […]
To make the most of your online marketing campaigns, your business needs to be a bit like an octopus with its legs sprawled out in every direction or like the roots of a large oak tree that explore every nook and cranny of surrounding terrain to take in the maximum amount of water and nutrients, […]
Don’t take this the wrong way, but your social media game could almost certainly use some work. No, you don’t have to quit your day job to manage your social media presence. Your work — likely the primary reason you’re trying to up your social media ante in the first place — is too important […]
