In today’s society where there is an estimated 3.196 billion social users worldwide, social media is the perfect tool to grow your business. However, though it is widely believed that social media is an essential marketing tool, knowing how to use the various platforms in order to optimise your business may seem like a daunting […]
Not every entrepreneur has the same way with words. Some have little time for poetry; others are too verbose for their own good. No matter how you choose to express yourself, though, there’s one particular bit of written communication on which you absolutely shouldn’t skimp: your personal and/or company description. If you’re a business owner […]
Building and establishing a following for your business is about more than posting on social media and interacting with followers. The word “influencer” gets used frequently, but the reality is that people who are popular on social media are only one type of influencer that can influence your business and its ability to attract followers. […]
In 2018, having a well-crafted social media presence is a crucial part of growing your small business. However, with over 50 million small businesses using Facebook alone to connect with consumers and influence their purchasing decisions, getting the attention of your target audience is more challenging than ever. That’s why we’ve put together a list […]
When social media first came into being, no one knew the impact it would create on the society. It was originally developed as a tool for interaction among people but as it grew, businesses began gaining interest in using it to advertise their goods and services. Given how these public networking took the globe by […]
Does your business use Twitter? If not, you could be missing out on a valuable opportunity to publicize your brand and connect with current and potential customers. Twitter hosts millions of business professionals and experts, from business magnate Elon Musk to doctor and senator Mark Green, and the global reach of this titan of social […]
The growth of social media is becoming more evident as the years go by. Different social media sites are recording tremendous growth with more users signing up at speedy rates. Experts in the field predict that the boom will most likely not go anywhere anytime soon. Business people should not ignore this kind of social […]
For brands that want to market themselves to a wider audience, social media is part of their marketing strategy, especially platforms such as Instagram that allow you to reach bigger audiences. This leads to bigger audiences that give you more influence, and many brands want this influence because it leads to big business. When it […]
To make the most of your online marketing campaigns, your business needs to be a bit like an octopus with its legs sprawled out in every direction or like the roots of a large oak tree that explore every nook and cranny of surrounding terrain to take in the maximum amount of water and nutrients, […]
Don’t take this the wrong way, but your social media game could almost certainly use some work. No, you don’t have to quit your day job to manage your social media presence. Your work — likely the primary reason you’re trying to up your social media ante in the first place — is too important […]
Anything that changes the way that people use social media is going to change social media marketing. Based on that fact alone, it only makes sense that AI is going to have a big impact on online marketing. Keep reading to learn more. Chatbots Can Gain Information About Customers and Market Directly to Them More […]
If you’ve logged onto Facebook recently, you have probably noticed the influx of advertisements that seem to clutter your news feed. It seems like there are now more Facebook ads than ever before, and each ad appears to cater to your specific interests. For example, if you live in or near a large metropolitan area, […]
Blending social media and print campaigns is something that companies are increasingly needing to learn how to do successfully to stay current with the times. Big media has caught on with live tweeting during TV shows and multiple hashtags being shown on episodes of the reality TV show Survivor to encourage interaction and opinion sharing […]
There are more than 50 million businesses using a Business Page on Facebook, according to the social media giant. That’s a lot of competition. But before you begin to create a host of scheduled posts to go out at the top of each hour or spend your entire day online, you’re going to want to […]
Are you in need of a profile change? Read more to learn why you need a LinkedIn profile so that HR recruiters approach your profile and connect you to a job. Why Do I Need a LinkedIn Profile? Every professional that’s trying to improve or switch careers should have a LinkedIn profile. It makes your […]
Moving your business onwards and upwards is made easier when you know which digital marketing strategies to use. There’s a lot of noise out there and marketing to achieve sales can be expensive. The good news is, any business can take advantage of today’s technology-driven world to get started and build up an enviable presence […]
