Connect with us


Link building 101 – what makes a great link?

Last updated by


What is link building, and how do you know you’ve got a great link? Any good link building campaign must start with the creation of a high quality content.

After the famous Google algorithmic update known as Google Penguin, lots of the link building strategies that used to work wonders no longer do the job.

Now, quality reigns over quantity, and all SEO professionals need to update the strategies in order to keep positioning content. But, how does it work now?

Read on and remember, don’t focus on building links to your site any other way than creating relevant content that other sites naturally want to link to, thus giving your site a natural backlink.

First, it needs to be pointed out that any link building strategy is characterized by four parameters:

  1. Quantity of new links
  2. Quality of new links
  3. Speed of new link’s creation
  4. Diversity of the number of domains from which we receive the links

In general, the perfect link building strategy would be that which is capable of getting a good number of quality links fast and from a wide range of domains.

As we mentioned at the beginning of this article, quality now reigns over quantity. You’re not going to get hundreds of backlinks to your site in a few days or weeks. Now that you’re realized creating blog posts and articles that your social networks and blog readers want to share is the BEST strategy for backlinks, let’s consider what actions you can take once you’ve got content to share.

Blogging – Content For Quality Backlinks

Guest blogging works better every day. Logically, you need to select high quality websites. Thanks to guest blogging, you will not only get a new link, but you will also get to a new audience, improving your spreading.

Social link building has also gained a lot of importance after Google’s latest updates. Why? Because the number of users grow every day, as well as the time that is dedicated to this medium.

Furthermore, these users give a lot of value to the votes and comments published by other people. How can we take advantage of social networks for organic SEO positioning?

  • By creating our own profiles in the social networks on which we will promote our content.
  • By giving users the chance of sharing our content.
  • By developing a community surrounding our brand.
  • By participating in groups and communities with professionals from our sector who can share our posts.

The natural text, both of our domains and our anchor text, is another key for our actions to function without being penalized.

For example, it would not be natural for a page to get 2000 links with the same anchor text coming from one single domain! This is why it’s important to diversify the link text as much as possible. Don’t always use the keywords that you wish to position, but use semantic variations instead that are natural in your content.

And, finally, the content itself is one of the most important attraction sources. Quality content that gives value, that marks tendencies, that is fun or even polemic, will have more chances of attracting links in a natural way.

So, with backlinks covered, would you like some more detailed information about how to work on your SEO? Read more articles in this search on SEO tactics.