Some business owners create a website just because they have to, not for any practical reasons. However, the vast majority of website owners know that they would benefit tremendously from being listed on the first page of Google or other search engines.
The core of proper SEO is website optimization. It can become a bit problematic for people who are either new to the whole thing, or those who aren’t aware of the latest updates. Unfortunately, being overwhelmed by the high number of tactics that you can apply to your website is not uncommon. To help you implement strategies that could optimize and improve your site quickly, we’ve created this guide.
When a website posts a link to your website, it’s called a backlink. Google takes backlinks seriously because they’re often an indicator of the reliability and trustworthiness of a website. But that doesn’t mean that any backlink is considered a good one; some might even backfire and damage your ranking if they’re done wrong.
According to this article titled The Simple 3 Step SEO Backlink Strategy That Works Like Magic, natural-looking sentences containing a backlink are quite useful when it comes to building links. Building quality backlinks may take some time, but as long as you focus on the quality, not quantity, you should see your website rising up the ranks.
If you ask any SEO expert what matters the most when it comes to optimization and ranking, their response would be thorough keyword research. You want to have a deep understanding of the search patterns of visitors and their relationship with your keywords. You can gain better insight if you see the keywords your competition uses to find some footing in your niche.
Look for long-tail keywords that make sense from the perspective of your potential customer. Think as if you were someone looking for something online; the keyword you use usually is a clear indicator of the type of content they are looking for.
Some website owners are unaware of the fact that the traffic they get from mobile is higher than that of a computer. According to various reports, around 52.2% of total website traffic comes from mobiles. This is clearly taken into consideration by search engines, ranking mobile-friendly websites higher. Search engines want to avoid displaying sites that don’t work properly on mobiles because that would make them less reliable.
Any SEO expert would tell you that you should adopt a mobile-first approach to your website if you want to optimize your website as quickly as possible. You must focus on creating a responsive website design that can fit any screen it’s opened on. Focus on using high-quality images that don’t pixelate when they are scaled. You should also avoid anything on your website that can take unnecessary space from the view of a mobile user because the screen is much smaller than a monitor.
Visiting a website and waiting a few seconds for it to load is something that rarely happens. Unless you happen to have a government or one-of-a-kind website, no one will bother waiting for the website to load. Google takes into consideration the loading speed of the website as a factor in its ranking algorithm.
The majority of your visitors would bounce off the website and visit another if they wait more than 3 seconds for the website to load. Wasting the true potential of your website just because it is slow to load can be avoidable.
There is no standard way to increase every website’s loading speed because different variables can affect the speed. But the most basic tactics usually involve troubleshooting more than one side to maximize the speed of the website. You should look into your file and image sizes and try to reduce them as much as possible because bigger sizes take more time to load or appear.
Look for the best hosting services that ensure reliable and stable service. Try to reduce HTTP calls, in addition to enabling caching and cookies. Excess plugins, redirects, and irrelevant content are only going to reduce the loading speed of your website without actually providing any mentionable value.
Focus on UX
Search engines know that users rely on them to provide websites with a proper user experience that can allow them to find what they’re looking for quickly. Content, design, and functionality are the pillars of user experience of any website.
Great UX translates almost immediately to higher conversion rates because visitors would find browsing your website a seamless and smooth experience as long as it’s relevant. Focus on providing smooth navigation to allow users to search for what they look for easily. Ensure that your design isn’t all over the place while keeping it simple and straightforward. Use contextual marketing strategies to constantly show relevant information to your visitors.
Reducing Bounce Rate
There is no toggle to reduce the ratio of people who visit your website and quickly leave before visiting more than one page, known as bounce rate. This is why it’s important to look at your website from a visitor’s perspective and find what could possibly annoy you during your visit. Generally, try to lower the number of ads on your websites, especially in the form of pop-ups.
Keep links and blog posts close to each other. Update your content frequently and efficiently. You can add relevant links at the end of each blog post or description.
Creating Good Content
Those who visit your website are visiting it mainly for its content. Having low-quality content just for the sake of having content is going to backfire easily. You need to ensure that your content is top-notch, even if it takes more time to make.
Your content should also be frequently updated to match any new information. Focus on providing useful content to increase the number of visitors and the time they spend on your website.
The world of SEO has grown quite complex, compared to what it used to be a decade or two ago. Businesses are now relying on websites, which means that they are also directly affected by their ranking on a search engine’s page. Optimizing your website is the only way to ensure its success in the long run, especially in such a competitive environment.