Climbing the SERPS: How to Get the Best Google Positioning
Have you ever wondered how to rank higher on Google? Unless you’re Google, there’s no site out there that doesn’t want the no.1 position in organic results for every relevant keyword search. So the challenge for websites and SEO experts is how to get the best results, even if that’s moving up to page one of organic results in the shortest time.
Statistics show that three-quarters of people don’t go past page one when searching online. And as Google’s the most popular search engine, it’s essential to have your business website on the first page.
But how can you improve your Google positioning?
And is there a secret technique to get a higher search engine ranking?
This article looks at four quality ways to help you climb the SERPS. If you need a refresher on the three areas of SERPS, Ahrefs blog post explains it well.
Using SEO and fundamental methods, you’ll learn the best way to improve your Google website ranking. So read on to discover how to become #1!
1. Quality Content
According to Google’s guidelines, the search engine loves quality.
They rate a web page by looking at the experience a user has. Most important is that pages should help users. And they do that by providing quality content.
So write content for humans, not bots.
The text needs to read well, offer something new, and relate to your products and services. On the other hand, don’t overwhelm your visitors either.
Get to the point and include the phrases they search for throughout the text.
2. Quality Keywords
Search phrases are keywords, and you need to add them throughout your pages.
Make sure you have keywords in your page title, as that’s the text Google uses for result links. Also, include the phrases in your text/copy headers like the <h1> tags.
But don’t spam yourself.
Pasting the exact keywords over and over will actually decrease your Google ranking. Google hates techniques like this, so be warned!
3. Quality Backlinks
Backlinks are links pointing to your website pages from a third party.
Google uses these to measure how important your site is. The more quality backlinks, the higher your site’s quality for certain keyphrases.
Quality backlinking doesn’t allow for spam.
In fact, Google actively penalizes any site that purposely uses spammy backlinks to try and boost its rankings. This is because spam sites are designed for search engines, not humans. And that’s against Google’s rules.
Understanding backlinks helps separate the garbage from the good. You need to know who to contact and how to ask them to link to your site.
Remember to go for quality over quantity every time, and adhere to this standpoint for everything you do with your website including blog posts.
4. Quality Tools
How can you tell if your Google ranking is gaining ground?
Google Search Console is a free tool that lets you analyze your website. It measure’s your website’s traffic and alerts you if it finds a problem.
You can submit sitemaps and review your current index coverage. This lets you know what pages need more work.
Improving Google rank is easier when you’ve got analytics to measure. So sign up and use this free service to see your website progress. Commit time to understand what the information is saying to avoid wasting time working on ineffective SEO initiatives.
Improve Your Google Positioning and More
This article helps improve your Google positioning by optimizing your website. But what else do you need to consider when marketing your business online?
We have lots of great articles for businesses of all sizes.
From technology to management, we guarantee to have something worth reading. So pick an article and enjoy.