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How Duplicate Content Affects SEO & Google Rankings

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The process of setting up an e-commerce site or a company website is straightforward, but due to stiff competition, it has become increasingly difficult to gain adequate exposure quickly. Therefore, website owners faced low rankings on search results that engage strategies that will boost their online exposure.

Content creation is one tactic that’s prolific for SEO, and in a bid to outcompete rivals for a higher ranking in search engines, plagiarism is rife. Information provided by the internet and other streaming services has resulted in lots of duplicate content which is defined as a replica of textual matter on the internet.

There are instances where content is not replicated entirely but has a high degree of similarity. Such content is described as similar content or near-duplicate matter.

When To Detect Plagiarism

Before uploading content, check it’s not a replication of similar content found on another website. If you have used a few words that originate on another site in an article or blog post, quote the source.

The presence of matching content does not always attract a penalty, particularly if it’s obvious to the search engines’ algorithms that there is no pattern of behaviour of copyright infringement or the passing off content that is not your own.

However, matching pages and copied content can hurt the search engine ranking of the original website. Therefore, it is a matter of grave concern for any business owner, and they will take action to get their content removed from offending sites.

Classification Of Duplicate Content

There are a couple of duplicate content categories: Taking what’s on external sites, passing it off as your own and using your existing content over and over, and passing it off as unique information.

Internal Content Replication

For lack of inspiration or maybe laziness, internal content replication is a problem that often goes unnoticed. However, search engines will find the patterns so automatic, as well as manual scrutiny of the website functions and pages, is required and should be significant enough to ward off the development of duplicate pages and unwanted error pages.

For all website owners, visitor traffic and interaction are vital; therefore, a decline in organic traffic to the website must be avoided or evaluated meticulously if it occurs.

Page Versions

In many cases, page versions with or without www and trailing slashes create duplicate pages. The same problem of page rank dilution occurs when there are HTTP and HTTPS versions of the website. URL parameters also result in almost similar URLs that give rise to duplicate pages.

There is no deliberate attempt to steal information in case of internal duplication, but the search engines are confounded by the presence of similar content on various web addresses.

Hence the organic clicks get circulated within the different versions, and the main page ends up getting an average rank or is not featured on the results page.

With the help of an SEO copy checker, these problems are detected quite comfortably, and the redirects can be an immensely significant solution to the problem.

Check for Plagiarism Before Uploading Product Description On E-Commerce Site

Business owners with e-commerce platforms share product descriptions for selling their merchandise. However, similar facts also lead search engines to cancel out results with identical content.

A little bit of hard work is necessary to deal with the issue of the product specification. A unique product description is required for each site where the product gets featured.

In this way, search engines won’t eliminate results due to duplicate content.

Content Plagiarism From External Sites

Many website owners fail to invest time and resources in quality content, which is more likely due to naively. Instead, they may resort to copy-paste relevant content from other websites, doing so without malicious intent. However, as the content is used by Google as one parameter to rank websites, copying it without acknowledging the source is illegal, and website owners aware of its occurrence must use it to Google.

More information can be obtained from Google’s SEO plagiarism checker, and if you’ve not used it previously, it’s highly intuitive. All you have to do to find out if the content on your site has been copied is insert a few sentences of the content within the quotation marks, and once analysed by the software, the search bar will present the results, i.e. sites that have similar content.

However, there are many reasons for showing duplicate content on other sites. Therefore it’s not always due to stealing as website owners frequently share content on third party sites to acquire more visitors and exposure.

Permission to use the content is inferred using citation and a link back to the website of origin with rel=”canonical“. This is a well-used strategy, particularly with news sites that have partnership agreements with similar websites. The reason for sharing the content is to get more back-links, and rankings are not harmed.


An SEO tool plagiarism checker is an efficient content checker. To improve SEO rank using unique content is necessary but not enough. There are insidious ways in which content can get stolen or duplicated within the website pages.

Hence, it is vital to search for instances of copied content thoroughly on websites carefully. The paid or the free online plagiarism checkers, or the plagiarism detectors, too, can be of great help in many cases.

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