3 Creative Ways to Transform Marketing Strategies Using AI

Marketing your business is essential to generate profit and increase sales and brand awareness.

Investing in various marketing strategies, such as social media, content, and advertising, takes time and resources and is often a stretch for startups and small businesses. But what if there’s a way to get all the marketing your business needs within your budget?

Enter artificial intelligence (AI) technology. Today, there is no shortage of information on AI and opportunities to use the technology to improve business processes, sales, and customer service.

AI in marketing is typically used to capture customer data, generate personalized content, and automate repetitive tasks like email marketing. It improves customer engagement with data-driven marketing campaigns and faster decision-making.

3 Ways To Use AI In Marketing

This business blog focuses on three ways to use AI in marketing.

#1. Using AI for Content Generation

Do you know what the backbone of the marketing industry today is? Establishing strong customer relationships with personalized content.

Reports suggest that marketing using actionable content can lead to exponential business growth. On average, 70% of business-to-customer (B2C) marketers focus on content marketing strategies, including publishing informational blog posts, and marketers say quality over quantity produces better results.

High-quality content can give consumers a reason to visit your website frequently and learn about your brand. It’s a marketing strategy that delivers results; with quality, relevant content, your business can attract leads and nurture them to become prospects.

Many small businesses face the challenge of website affordability. On average, custom website development can cost up to USD 150,000.

Website design is one cost among many others, including hosting, security, maintenance, and content. If you need to outsource content writing, it will cost between USD 15 and USD 30 per hour. But what if there’s a way to reduce all the costs without compromising quality?

Web Development

Enter AI-based website-building and content-generation tools. According to Hocoos, such solutions can build business-ready websites in seconds. Each web page will be filled with AI-generated content and unique design elements. The best part is its pricing model. It can cost as little as USD 150 a year.

AI can help transform your branding by creating professional websites and logos to boost recognition. These website builders also come with revolutionary content creation features. Therefore, you can cheaply generate high-quality, personalized landing pages and blog posts.

AI in content generation and website building can help boost productivity, captivate your audience, and increase SEO rankings.

#2. Social Listening Using AI

Social listening can help you with competitor and customer analysis. With this, marketers can analyze brand-related online conversations to understand their audience. At its core, it’s a way to repurpose and track online brand mentions to increase awareness.

HubSpot reports that you should start leveraging social media listening to do the following:

• Discover new marketing opportunities
• Engage with an audience
• Enhance and increase customer acquisition
• Monitor brand reputation

Social media listening requires an action plan with clear objectives. What do you want to achieve from the effort—brand mentions, customer feedback, or leads?

To harness the power of social media listening without manually doing it, use AI to make it less time-consuming. These tools can help unify your social listening efforts and monitor your brand’s online performance.

Did you know AI can help you understand the tone and intent of each social media comment, message, or tag? It uses sentiment analysis and NLP technology to collect customer data. Therefore, you can discover industry trends and start conversations with your customers.

#3. Analyzing Your Audience With AI

Did you know you can leverage AI technology to connect with prospective customers? To do that, you’ll have to analyze consumer behavior. Marketers can quickly develop personalized marketing strategies and campaigns based on that data.

You can also use AI for consumer research. This allows you to find niche audiences to survey, and the insight gained can help fuel your creative and personalized marketing strategies.

Connect and Engage

AI can also help you engage with customers in real time. For example, you can integrate AI-powered chatbots into your website. These tools will learn from past interactions and offer personalized help to visitors. This can create a seamless and enjoyable customer experience, leading to increased loyalty and engagement.

Moreover, marketers can use AI to analyze the prospect’s social behavior. It’ll help you understand what drives and influences them to make decisions. As a result, you can personally and emotionally connect with your audience.

AI can genuinely deliver seamless service that your customers appreciate. Therefore, marketers should leverage AI to improve customer service while focusing beyond sales. With it, you can monitor online conversations, target audiences with trending topics, etc.

Final Thoughts

Although AI has limitless potential to improve the ROI of marketing strategies, many marketers may feel threatened by its existence and ignore it. Or they may not know how to use it and leave it to do everything, wondering why outcomes are not meeting the desired objectives.  This is where training and testing is valuable.

AI in marketing also requires leadership.  Leaders are crucial for AI-driven marketing projects by offering strategic direction, encouraging creativity, enabling teamwork, overseeing transitions, handling ethical dilemmas, evaluating progress, and encouraging ongoing education.