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6 Tips To Grow Your Blog In 2020

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The desire for growth and development is one thing that all commercially orientated businesses have in common. You might be an entrepreneur, a social media marketer, a web developer, or a blogger regardless of your profession, stay in the same position is untenable, growth is vital for survival.

Of course, for other professions, growth and development may look a lot different, i.e. it could be a much-needed promotion from one role to another with more responsibility and salary. Generally speaking the role of “General Manager” is considered more prominent than that with just the title of “Manager”. Whereas other roles, the title is insignificant and receiving more money is the recognition of success.

However, for bloggers, regardless of the niche, growth almost always comes in the form of increased traffic and recognition is rewarded in more income off the blog. There is usually a direct correlation between blog traffic and income when traffic increases, you can receive a higher level of engagements on the blog. That alone may be how you’re monetizing the blog, or it could be with paid advertising. Also, when your blog traffic is higher, it attracts the attention of advertisers.

What Are The Different Ways To Grow Your Blog?

Since the very first blog was created, people have been mapping out different possible strategies with which they can get more people interested in what they have to offer.

Internet audiences are renown for very short attention spans. Therefore you need a plan to be seen and visited.

Get Your Readers’ Emails

As a blogger, visiting many websites regularly you have seen the popup forms requesting your email address while the popup may seem aggressive marketing it works insofar as visitors will complete the short form so they can continue to the site. If you are a new blogger collecting email addresses is very important. Among other reasons, it helps reduce customer churn. Imagine a scenario where you write a blog post on a particular topic in your niche. The article is written so well that it goes viral. Several hundred thousand people around the world are clicking your link to read what you have to say.

You would want all those people to come back even after that post, wouldn’t you? Nobody really wants to be a one-hit-wonder. Well, one of the most effective ways to ensure that is by collecting emails of people who come onto your blog. On every page on your website, include an option for visitors to give you their emails.

That way, you would be able to send them weekly, fortnightly, or monthly reminders that you have posted new content. Not only will this help you grow your blog by turning visitors into regular customers, but it would also provide some level of security. This is so because you know you always have a set of people you can reach out to for traffic generation.

The Value of Networking

Network with other bloggers as often as you possibly can, as all bloggers face the same hurdles irrespective of their niche. Apart from exposing to experience and knowledge, just being present can afford you new opportunities from jobs to contracts or advertising campaigns.

Networking has been around for as long as there are businesses and it’s a gold mine that has so many undiscovered treasures to offer you over, and above what’s been previously mentioned, you have the opportunity to work together sharing links to posts with social followers. If you’re new, it’s likely that whomever you cooperate with will have a more extensive social network than your own so it means more people than you could manage to attract viewing your content and high-quality content always attracts more likes and shares.

The best thing about networking online is that even if you are an introvert, and shy away from the face to face interaction particularly with new people, you can cooperate with other bloggers and increase your visitor traffic.

Continually Contribute To Blogs In Your Niche

This tip might seem counterproductive. You are trying to build your own blog and your audience base. Someone behind a keyboard somewhere is now telling you to spend time playing a part in growing someone else’s blog almost to the point of needing a project management tool. To blame you for this line of thought would be ridiculous because it is entirely understandable.

However, by contributing to other people’s blogs and talking there as often as possible, you would be giving yourself free exposure. As long as you are doing it right with proper conversations such that you don’t get yourself kicked out, you would reap the benefits, and this initiative serves as a sort of alternative to waiting for other bloggers to promote you. You could simply go into a widely-read blog’s comment section, and speak on the topic at hand and let it link back to you. When people read the comments and like what they see, they will visit your site.

Your Site Should Be Easy To Use

Use a template that is proven for your niche. Make sure it is fully optimized for devices and SEO and that it provides the UX (user experience) so your visitors stay on your site for longer and visit many pages. The longer they are online, the more money you will make with clicks on links and adverts. Make sure you use plugins to improve the site’s features. A search bar must be present on all pages, and use popular posts, as well as your Facebook and Twitter feed.

Search Engine Optimization

For some bloggers, the majority of their audience comes from social media and social media shares. However, the power of social networks hardly compares to that of the organic traffic from search engines, namely Google. When people type use Search with keywords and your site pops up in the first handful of results, your site is going to get tons of visitors. However, this will be impossible if your website is not properly optimized for these search engines.

As a blogger, you must always include useful keywords in your content. These would prove helpful when people type in a query because when there is a match, search engines would recommend your site. Apart from your content, your site itself should be search engine optimized, and this is an experts speciality. Get an SEO professional to manage the setup including plugins then either learn how you can manage it from thereon in or continue to use an expert to keep your site SEO ready for Google algorithm updates.

One area of SEO you can and should manage is content. High quality, unique content is precisely what the search engines want, and value and this is evermore valuable if your website has an online store. You can use e-commerce KPIs to guide you on content and then you can measure the outcome via conversion rates with your website analytics reports.

Site Speed Must Be Quick

Having a slow-loading site has so many disadvantages, including ranking your website lower and also a higher than usual bounce rate. Imagine working hard and going through all the five tips listed above, and despite your best effort, slow page loading has visitors leaving before they’ve seen what your site has to offer. Wouldn’t that be heart-breaking?

Almost no one would spend a few extra seconds waiting for your website to load when they can just move on to another site. As such, it is of utmost importance that you take care of your site’s speed.

Ensure that images and audio-visual content are not too large or cached. Evaluate your plugins to ensure that they aren’t taking up too much space or processing power, but offering real value, i.e. deactivate and delete plugins that prove ineffective in providing your site with what it needs to grow.

In Conclusion

Many people think blogging is easy because you simply have to stay indoors and write and ‘boom’, everything is fine. They couldn’t be more wrong. Blogging is a specialist skill that can be learned, but it also takes discipline and consistency. Now it’s over to you, get started, and learn as you go. A final tip, get grammar and spell checker for your blog content. 😉

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