You have probably heard the saying that content is king. If you want to get ahead online today, no matter what type of business you run, you need to produce content that is original, engaging, and optimised for the leading search engines. Most importantly, the content needs to resonate with your customers. So, how can […]
Before the 21st century, if you didn’t like your job, you only had a few choices to improve your situation. First, you could adapt, making the best of a bad situation. Chances are this solution would not work well. It would be like using a band-aid for a deep cut. Unless you lead with your […]
No matter the size or scale of your business, if you are looking to improve how clients and customers interact with your firm then you will need to begin by improving your business brand reputation. Having a successful brand is vital for any organization, as this ties together your company values and motto. Consider firms […]
The new year is always a time of reflection, and it’s no different in business. This is the time of year when new ideas come forward, new predictions are made about the future, and how things might adapt, change, or even stay the same. So what is the future of business? More Women Founders In […]
Today’s marketing professionals must be thanking their lucky stars every day for the online revolution. Sure, there are new areas to think about like search engine optimization and social media engagement and pay per click, but at least now that we are all living in a paper free world, they can consign the pain and […]
Efficiency is one of the key ingredients you need to survive in a market as competitive as today. By being efficient, you have more tools in your arsenal and can solve any market challenge with relative ease. You can, for example, offer customers better deals by lowering your margin when your costs are low. It […]
It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]
Running a small business can often be a headache. If you’re not worried about finances and employees doing their jobs properly you’re worried about getting your brand out there. Marketing is one of the hardest points to consider because it can often be expensive, especially for a newcomer to the industry. However, if you were […]
These days, it’s a must for businesses to establish an online presence to achieve their goals, both short term and long term. But this task needs consistent effort to ensure they build trust with their clients and customers and relay the right information to them.
Operating a business is not for the faint-hearted. Not only does running a business requires a lot of time, but there are also a lot of small moving parts that make up a whole business. One of these moving parts is marketing, and thanks to technology, you must also add digital marketing to the list.
If you ever find yourself a little stuck on how exactly to market your business, then you are by no means alone. This is one of those areas of business where we might actually be suffering from an overload of information. The problem? Everyone has a theory about how marketing works, but few people have […]
Digital marketing isn’t a piece of cake. It’s understandable for some smaller businesses to make mistakes with their digital marketing. But it’s important that you actually identify and fix those problems as soon as possible! The earlier you implement stronger digital marketing practices, the better. So if your marketing hasn’t been showing great results as […]
It’s fairly understandable that, when setting up a medical practice, your primary concern is, and certainly should be, the care and wellbeing of your patients. After all, if this isn’t the main focus of your practice, then it’s likely that you’re going to end up taking it in the wrong direction. Not only does a […]
A marketing campaign is about more than getting customers interested in what you offer. There’s a good chance that most of your target market already likes the idea of what you could do for them. But they need more than that. So, your marketing campaign needs more than that. Here, we’ll look at what it […]
Digital marketing is no longer optional as businesses of all shapes and sizes are realising the substantial effect that it can have on their turnover. Consumers and workers are spending huge amounts of time behind computer screens and are commonly using the internet as a reference point for future purchases and indeed to make those […]
If you own or run a business, then chances are you have trawled through blog after blog in an attempt to learn how to market yourself better, more effectively and in a more cost-effective manner. The problem is, each of these blogs has probably highlighted the power of social media when it comes to marketing. […]
