Landing pages, or destination pages, are crucial to marketing, advertising, and SEO campaigns. These pages are used in emails, social media posts, and advertising. Their purpose...
Got a business to promote? Developing a digital marketing plan is the key to success. With the right approach and ample knowledge of online platforms, you...
Marketing your business is essential to generate profit and increase sales and brand awareness. Investing in various marketing strategies, such as social media, content, and advertising,...
Being a digital marketer is more challenging today. The role is much more complex due to new technology, evolving consumer preferences, content fatigue, and keeping up...
What is the driving force behind sales? Marketing. Sales-driven marketing, to be exact. Sales-driven marketing does not replace general marketing. You need that, too. General marketing...
Cold emails get a bad rap because people think it’s spam. You don’t want to spam your prospective customers, but you want to contact and engage...
Email as a trusted communication channel still reigns supreme with consumers and businesses. While there is a lot of competition now, particularly with instant messaging apps...
If Facebook marketing didn’t provide substantial returns for marketers, they wouldn’t use it. Some of the marketers considered the heavyweights spending hundreds of thousands on marketing...
The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement. There is now predictive software, AR, and automation,...
Why use a PR firm when you’ve got an advertising agency? By working with a PR firm that understands the latest trends and tools, you can...