It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]
Tag Archives | digital marketing
Running a small business can often be a headache. If you’re not worried about finances and employees doing their jobs properly you’re worried about getting your brand out there. Marketing is one of the hardest points to consider because it can often be expensive, especially for a newcomer to the industry. However, if you were […]
These days, it’s a must for businesses to establish an online presence to achieve their goals, both short term and long term. But this task needs consistent effort to ensure they build trust with their clients and customers and relay the right information to them.
Operating a business is not for the faint-hearted. Not only does running a business requires a lot of time, but there are also a lot of small moving parts that make up a whole business. One of these moving parts is marketing, and thanks to technology, you must also add digital marketing to the list.
If you ever find yourself a little stuck on how exactly to market your business, then you are by no means alone. This is one of those areas of business where we might actually be suffering from an overload of information. The problem? Everyone has a theory about how marketing works, but few people have […]
Digital marketing isn’t a piece of cake. It’s understandable for some smaller businesses to make mistakes with their digital marketing. But it’s important that you actually identify and fix those problems as soon as possible! The earlier you implement stronger digital marketing practices, the better. So if your marketing hasn’t been showing great results as […]
It’s fairly understandable that, when setting up a medical practice, your primary concern is, and certainly should be, the care and wellbeing of your patients. After all, if this isn’t the main focus of your practice, then it’s likely that you’re going to end up taking it in the wrong direction. Not only does a […]
A marketing campaign is about more than getting customers interested in what you offer. There’s a good chance that most of your target market already likes the idea of what you could do for them. But they need more than that. So, your marketing campaign needs more than that. Here, we’ll look at what it […]
Digital marketing is no longer optional as businesses of all shapes and sizes are realising the substantial effect that it can have on their turnover. Consumers and workers are spending huge amounts of time behind computer screens and are commonly using the internet as a reference point for future purchases and indeed to make those […]
If you own or run a business, then chances are you have trawled through blog after blog in an attempt to learn how to market yourself better, more effectively and in a more cost-effective manner. The problem is, each of these blogs has probably highlighted the power of social media when it comes to marketing. […]
Customers are a defining part of every business. One thing that often gets overlooked is customer engagement. An engaged customer is someone that’s always interested in what you’re up to and keen to buy things. Today, I have three unbelievably effective ways that you can keep your customers engaged:
Digital Marketing is the most efficient and effective way to advertise any product or service today. It could be done either offline or online. However, the latter is way more successful, especially for businesses, companies and entrepreneurs. Marketers choose digital online marketing way more than offline due to its proven and tested results. It is […]
Starting a new business is an exciting time in any entrepreneur’s life. However, it can often feel like you’re faced with a huge mountain. Quite frankly, the only way to reach the summit is to take it step by step. This can be said for all areas of business but is especially true when it […]
We all like to think that we’re great at boosting our businesses through social media. But the truth is that very few of us are able to get it right. Why? Because social media isn’t just another process. It’s something that’s far more organic because it involves real people.
Interactive videos (IV) are the next generation of video marketing, putting the viewer in the driver seat. Letting their input define what content they see places the viewer in an active role, interacting with your content in a way that is more engaging. IV is a rapidly expanding area of digital marketing, with innovative types […]