The Pros of Social Media Marketing: 7 Key Advantages

So you tried to raise your company’s brand awareness by broadcasting corporate slogans through an industrial-size megaphone for hours on end. Ok, so you didn’t try that.

But it would be hard to blame you if you did. In the hyper-competitive and Internet-fueled business world of today, standing out is more important than ever. So what tricks can you use to rise to the top of the popularity charts?

Well, you’ve come to the right place. We’re here to give you the 7 top pros of social media marketing for your company! So without further ado, let’s do this thing!

1. Need Some Pros of Social Media Marketing? How About More Money

One of the key advantages of social media marketing is that it’s an easy way to bring your company more revenue. While it won’t translate to immediate cash in your product, it gives a wide-reaching platform to show your product to the world.

To get the maximum effect however, you’ll need to have a master of social media management tactics like choosing images with a careful eye and strategic use of buzzwords.

2. Saves You Money Too

Another perk of social media marketing is that its cheaper than conventional print advertising. After all, it takes far less money to replicate a digital image somewhere than it does to replicate a physical image, and online advertising now reaches way more people than print marketing. What’s not to love?

3. Build Brand Awareness

Today, over 3.8 billion people use social media, which means every single person in that 3.8 billion is a potential customer. By maintaining a solid presence on social media and backing it up with quality products or services, trust in your brand will grow and your popularity will grow as well.

4. Know What Your Customers Think

Ever wanted to have almost instantaneous feedback on what customers think of your company or product? Social media gives that to you, allowing you to get your customer’s unfiltered thoughts through functions like a comment section and stay on top of your company’s image. Using this data helps your company improve and makes customers feel like they have a voice.

5. Unite Your Fans

Social media marketing lets you engage with customers, asking them questions in posts, or showcasing them in some fashion. If you need an example, think of a video gaming company having a contest for fans to upload their best game replays and then showing the top 5 or so.

This helps to show your company as approachable rather than some untouchable corporation and builds a sense of community among your customers.

6. Gives Your Website Traffic a Boost

Need more clicks on your website? Well, you can use social media marketing to attach links, giving interested customers easy access to your website, and generate more revenue. It also improves your SEO (search engine organization) ranking, which means you’ll appear more often on search engines.

7. Opens up the Floodgates of Communication

The final main perk of social media marketing is that it allows you to update your customers about events or sales way faster than print marketing would. By getting your messages out with extra speed, you’re not only ensuring your campaign gets more eyes on it but that your customer base feels like you’re communicating “with them” rather than “at them”.

Now Get out There!

So now that you know all about the top 7 pros of social media marketing, what are you still doing here! Go out and elevate your business to the top of the list!

Well, before you go, if you’re still hungry for more tips on staying ahead in the digital age of business, check out some of the other posts on our blog!

Now get out there and sell!