Your Twitter is failing, if you don’t have a strategy and strong brand image behind it. That’s where your Twitter voice comes in. It’s the strategy and tone that should flow easily through your entire profile. Want to know how to find yours? Read on below. What Is a Twitter Brand? To define what a […]
Social media started out as an online platform for people to share personal photos and communicate with others. However, it has systemically evolved to become the holy grail of marketing. Recent research reveals that social media is playing a major role on influencing buying decisions. This means that it’s about time that companies start paying […]
You’re a savvy startup with a finger on the digital pulse, but for some reason your brand just isn’t getting the kind of traction with your target market that you expected. You’re aiming for a young, cool audience with a healthy amount of disposable income yet discerning tastes. The kind of people who not only […]
With digital marketing dominating business strategies, there is no shortage of ways to make money blogging. However, one of the easiest popular strategies remains affiliate marketing. This partnership allows you to write about what you love while still generating income through client actions. Great as a side gig or a full-time strategy, your key to […]
Does your business use Twitter? If not, you could be missing out on a valuable opportunity to publicize your brand and connect with current and potential customers. Twitter hosts millions of business professionals and experts, from business magnate Elon Musk to doctor and senator Mark Green, and the global reach of this titan of social […]
For brands that want to market themselves to a wider audience, social media is part of their marketing strategy, especially platforms such as Instagram that allow you to reach bigger audiences. This leads to bigger audiences that give you more influence, and many brands want this influence because it leads to big business. When it […]
This year, the average small business will spend $75,000 on digital advertising for their company. While this might be a drop in the bucket for a hedge fund, a small to medium-sized hair clinic should be able to see a measurable return. If you want to get more traffic to your clinic’s website, you need […]
Not everyone wants a business selling boring products so you maybe are ready to start a new business selling fashion jewelry online, especially if it’s your own and it’s time to reach a wider market. Otherwise you may have a flair or interest in it so we’ve got 7 tips for selling it online. Before […]
There are more than 50 million businesses using a Business Page on Facebook, according to the social media giant. That’s a lot of competition. But before you begin to create a host of scheduled posts to go out at the top of each hour or spend your entire day online, you’re going to want to […]
Moving your business onwards and upwards is made easier when you know which digital marketing strategies to use. There’s a lot of noise out there and marketing to achieve sales can be expensive. The good news is, any business can take advantage of today’s technology-driven world to get started and build up an enviable presence […]
Digital marketing is at the forefront of every business nowadays. If you’re looking to promote a product or service – or even just increase the public perception of your brand – then digital marketing is the way to do it. With digital marketing, you often see lots of trends that come and go with the […]
It happens to all of us: the calendar flips over into a new year and we feel the urge to remake ourselves. This is why so many of us make resolutions. Even if making resolutions isn’t your thing, we’re willing to bet that you’ve probably made at least one appointment with a doctor, shopped for […]
After spending plenty of time researching your unique business idea, you finally launch it. You created a formal business plan, raised the funds, and went through the process of setting up a legal business structure. Still, whether your idea is a brick-and-mortar business or one that’s strictly online, you won’t get far unless you get […]
Are you starting a new business and need to promote your product or service? Or are you wanting to become a social media celebrity or influencer and need more people to follow you? Social media is now full of people whose talents, celebrity and income were found through social media, and now they can not […]
Although the wedding industry is huge and brings in a lot of money each and every year, making your stamp on this industry can be hard. Especially if you’re a small business or are just starting out, it can be challenging to know how you can set yourself apart from the competition and spark the […]
Social media platforms are great places to find your audience. However, you need to understand the tricks and best ways of locating your target audience on them. It can be quite overwhelming if you are not prepared to handle the dynamics of social media. Most particularly, just focus on the social media platforms that suit […]
