Is your business active on Instagram? Are you leveraging the platform to drive conversions and boost brand recognition? What does your Instagram marketing approach look like? If you’re not sure how to harness the power of the photo-based social media app, it’s time to start learning the in’s and out’s of Instagram. Everyone is logging […]
Depending on the type of startup you have, its social media presence may only be a minor part of the business makeup. However, what you may not realize is that social media could be a worthy platform used to gain momentum that makes venture capitalists take notice. It Could Demonstrate How You Praise Free Speech […]
Content marketing might be something that you’ve heard a little bit about in recent years. And there’s a reason for that! More and more companies are learning that customers don’t just want advertisements thrown into their faces every day. They want companies to offer them real value in everything that they do, including the products […]
It’s been clear for a while that every business needs an online presence. It’s a fantastic way to reach more customers, and drum up business. Social media also offers the chance to add a personal approach to the otherwise cold business world. You could go as far as to say that few small businesses will […]
Social media has literally changed the way the world works. People are always connected. They can see what other people are doing and talking about, millions of people, frequently checking and looking at one place. It only makes sense that businesses soon caught on and started to utilise it for marketing. If your business is […]
Hiring web developers is expensive. If you’re a startup business looking to take their company online but also save money, building your own website has never been easier. Here are a few of the steps you should take.
When it comes to startups, there is a very small chance of success. This is because most startups begin as small projects for a budding entrepreneur to gain experience. Perhaps the market is far too volatile to be a suitable first business, maybe the industry is already filled with trusted brands, or maybe there’s no […]
Digital marketing isn’t a piece of cake. It’s understandable for some smaller businesses to make mistakes with their digital marketing. But it’s important that you actually identify and fix those problems as soon as possible! The earlier you implement stronger digital marketing practices, the better. So if your marketing hasn’t been showing great results as […]
Have you been in business for a while but don’t seem to be getting many new customers? There are a number of reasons why this could be happening. They include poor customer service, lack of reach on social media, and poor website design.
Long before Snapchat went public, experts were warning that anyone who bought stock in the company would have no voting rights. Snapchat never hid this fact. When they released their IPO plans, they specifically outlined that most shareholders would not get to vote on company decisions. Yet, they still expected to raise $3 billion by […]
When a company reaches the echelons of developing a reputation that you initially strove for when you first decided to set it up, it can be an easy choice to simply sit back and keep that reputation, and reach, to the level it has already achieved without attempting to push it further and further. This, […]
Social media has exploded over the past couple of years. Gone are the days where there is just Facebook and updating your status from time to time. So it makes complete sense that businesses are on all forms of social media too. If it is an extra way to promote your brand or business, then […]
We all use the internet to market our business, but are we really using it the best way possible? By not using the best approaches to promote our company’s products, we are doing a disservice to not just the business, but to the untapped potential customers that we cannot see. The web is such a […]
The first thing I do when waking up in the morning is hit snooze on my iPhone’s screen. Then, 5 or 10 snooze cycles later, I check my emails, Facebook and text messages. I can usually smell the coffee that the computer chip in my coffee maker told it to start brewing. As I sip […]
The world of e-commerce is a very competitive one. Which, assuming you’re already in e-commerce, you’re probably very much aware of! But even if you’re only in the first steps of starting such a business, you may be a bit nervous about how much competition there is. How exactly can you stand out? Well, the […]
It will certainly come as no shock to anyone that trade show events are an unbelievable marketing opportunity, so if you are currently not using the likes of Twitter and Facebook to highlight forthcoming exhibitions you are attending, start doing so immediately! There really is no time to waste as these; often high profile trade […]
