The dictionary defines hard-working as a person tending to work with energy and commitment; diligent. So what is hard work in the business world? I'm going...
Have you ever met with a prospect who thought they knew everything about your product or service? But, after talking to them you discover they have...
Imagine you are the President of a large company that has individual sales people covering territories. How do you conduct your marketing? Do you market around...
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often...
Business-to-business companies have always needed closer relationships with their customers than business-to-consumer firms. It makes sense, since strong relationships help generate repeat business.
Do you make mistakes in creating your marketing campaigns and materials? Have you ever struggled on what to say to attract new prospects into your business?
McDonald’s made this question famous, and at the same time increased sales by asking it. I won’t bother discussing the movie that was made about, or...
ShopLocally.com aims to change the world, not just make money. My company, The Crankset Group, is focused on the same thing. We’re going to do it...
Like most immigrants who come to the U.S., I continue to foster my own culture in my family, especially by way of Chinese food. When I...
The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In...
Is it possible to have a 100% customer retention rate? Yes, when you know the equation, i.e. how to work out your customer retention rate (CRR),...
I recently had the opportunity to be a mentor, deal screener and speaker for the 4th annual Angle Capital Summit. Although there were specific things to...
Great collection of Seth Godins free eBooks! I have downloaded most and have learned a heap!
Consumers worldwide are drawn to green initiatives and franchisors are responding. Eco-friendly businesses have been all the buzz lately. From sustainable buildings to recyclable merchandise, franchisors...
Has there been a better time to start implementing your SMS text message marketing campaigns? Yes - you could have gotten into mobile marketing last year...
As it's getting close to the end of the year, most people are focused on holiday shopping and getting out of work early. Most businesses will...
