Why doesn't your marketing work? Reason #2 - Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes.
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just...
What most sales people and most business owners do not understand is that our job is enter other people’s worlds, not get them to enter ours;...
Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come...
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control...
