Leading Provider Of - Abused and Worthless. Please try not to use the term unless you truly are 'leading' your business sector.
After 13 months of planning and production, including eight months of Beta testing with a handful of high profile clients, the New Zealand based Showcase app...
Project Campfire is a blogging initiative Mobilize Mail Limited commenced 18 months ago to assist business owners "get found" on the Internet. From day one Project...
Are you part of something bigger than yourself, like an online community? Building Communities Call it ‘communities’ or personal networks, in life and in business, we...
Live local. Buy local. No amount of marketing or advertising would match the effect lockdowns had on shopping locally. Did you discover new stores in your...
As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: "It's in the...
As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this...
The marketing problem As a Duct Tape Marketing Authorized Consultant I get a lot of marketing questions asked of me. "Should I be using Twitter, how...
Let's take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you're going to get there,...
Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing...
What is your marketing timing trigger? Your marketing timing trigger is the reason why you take action on looking for and buying a specific product or...
What really grinds the gears of small business owners is the near-complete inattention by lawmakers on who creates jobs. So said Kimble Fletcher Ainslie in a...
This is a pretty simple yes or no answer with this question. I find that many small business owners say yes to this question, but then...
The first of Microsoft’s “12 Secrets of Microsoft Management” is possibly the worst management principle in history. It reveals an Industrial Age scarcity view of the...
Let's get real, this is an article not a book, so my goal is just to get you thinking about how you grow your business. So...
The dictionary defines hard-working as a person tending to work with energy and commitment; diligent. So what is hard work in the business world? I'm going...
