What’s the status of your brand look and feel? Ignorance is not bliss when it comes to your brand reputation, and there are a few signs that it’s time to update it – maybe even replace it! When your brand has been tarnished with a bad product or service, a rebrand is imperative to starting afresh to attract sales and a community of followers.
You’ve Made A Big Change
Your business should be considered ‘alive’ as a living, breathing entity. Why? For people to connect with it, you’ve got to be willing to take some risks with the brand and make changes as your target audience changes and lets you know they need something different.
Plus, when you’ve made big internal or external changes within your business, it might be a good time to make a change with your branding as well.
Eric Strong, a contributor to Business2Community.com, shares that if you’ve made changes in ownership, location, management, or anything like that, a great way to continue these positive changes is with your branding. This will also help your market associate the new changes for your company with the new changes in your branding. So if the exterior of your store is getting a facelift, think about giving your branding a facelift, too.
You’re Out Of Touch with Current Trends
Just like with fashion, trends in the business world and with design principles can change pretty quickly. Knowing this, the branding you originally chose for your business may not be vibing with the current trends that modern consumers expect to see.
Gabriel Shaoolian, a contributor to Forbes.com, writes that if your logo or other marketing materials are using fonts, colors, or design elements that current businesses are shying away from, you may want to consider seeing how you could incorporate more current trends into your own branding. This will help to keep your business relevant and in touch with how your market is changing.
You’ve Just Overcome A Past Mistake
Sadly, a lot of businesses ignore customer input and the impact of their mistakes on the brand. As a result, customer referrals dry up, and so make the sales.
When you see a change in sentiment, act fast by making adjustments and reaching out to regain the love and trust of your customers.
Rob Bloxham, a contributor to The Guardian, recommends giving your branding a much-needed update when there is a rise in negative feedback or a dive in sales volumes. While consumers will know you’ve probably just rebranded, they will also be hopeful that other changes are happening too. A rebrand is the starting point for customers to differentiate between the way your business used to run, and where it’s going.
More transparency and communication including visual representations of the progress you’re making could go a long way toward repairing any damage done to your brand reputation.
If you’re not sure when your business should consider updating its branding, vie on the side of caution, do some research and use these tips to help you figure out when the time is right for the new you. Are you keen to know how to keep your brand relevant? Continue reading our articles see this search result.