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Content Marketing

Use These Interactive Content Marketing Types

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Interactive content includes anything that allows users to interact with a website or app to learn something new. It could consist of quizzes, polls, games, videos, or other media types.

Regular content marketing is passive. Readers arrive at a website, read a blog, or watch a video without having to do anything. But interactive content marketing is different. Instead of being consumed passively, it requires users to take action.

This is perhaps best illustrated with a series of examples. There are many ways to make content interactive, and they’re making their mark in the buyer’s journey.

Examples of Interactive Content Marketing Types


Quizzes are a popular way of getting users engaged with your content. Asking users to answer simple questions about a piece of content they read can help make your core message stick in their minds.

Therefore another easy way to add interactivity to a post is through quizzes. You can use Google Forms to create an online survey that allows users to answer questions. Then, you can collect responses and display results as a graph or pie chart.


Not everybody has the math skills to convert between units (feet and meters) or determine how much a particular loan or financial product will cost them per year. Calculators help customers get answers to questions quickly without having to reach for their calculator or spend hours doing complicated calculations.


A poll is an excellent way to encourage interaction between visitors and your site. It allows users to vote on topics, answer questions, or express opinions. You can use polls as part of a blog post or as standalone widgets.

Polls can be used for different purposes, from asking users which products they prefer to get their opinions on which charity your business should support. Polls provide valuable information about what matters to your target audience and can even help you determine what content you should produce.

Heat Maps

Businesses use heat maps for things that can be represented geographically, like voting patterns. To provide in-depth information, users pan over heat maps and statistics for different regions.

Heatmaps have their place for showing large data sets and complex data visually. CrazyEgg says heatmaps are a form of visual storytelling. We all know how important it is for SEO to keep visitors on a page and the site for longer, and heatmaps do this interactively, presenting data visually.

Interactive Lookbooks

Online shops use interactive Lookbooks to provide prospective customers with a more impactful visual experience of viewing products. Zooming in on the product’s details and providing visuals from different angles, e.g., viewing a dress on a model from the front, back, and side view.

Use SlideShare

SlideShare is one of the easiest ways to add interactivity to your blog posts. These slideshows allow you to embed a slideshow into your own website. SlideShare is a hosting platform for presentations – much like YouTube hosts videos, and you can embed them on your site so they play to visitors while remaining on your site. Again just like YouTube, you should also provide a link back to the original source so people can share the presentations you’ve created with others.

Create Infographics

Creating infographics is another easy way to add interactivity to a blog post. These visual representations of data can help readers understand complex concepts quickly and easily. They also make it easier for people to share them with others.

For example, you may show the difference between a blog site like BusinessBlogs and an eCommerce site like Amazon. Or use an infographic to compare social media sites or present the advantages and disadvantages of social media advertising.

Where appropriate, enhance your audience’s experience with an interactive content marketing type. Like all things, overuse will dilute the experience. Hence, mix it up and don’t be afraid to share your experiences as a customer – digital storytelling is also a highly effective content marketing strategy.