With the rise in social platforms over the current years, influencer marketing has risen in popularity and become one of the most effective ways to grow brand awareness, sales, and favorability. You will find that the best campaigns benefit both brand and influencer, creating a seamless link between them in the mind of the audience. In order to get the most out of your influencer marketing campaign, check out this infographic provided to you by Influencer marketing agency London Redpill for all you need to know about influencer marketing campaigns.
Right Influencer & Audience
Before beginning your campaign, it is essential to select the right influencer and audience in order to ensure that it is as effective as possible. An influencer with millions of followers on various social media channels may seem like the best idea, but you will soon find disappointing results if the influencer doesn’t match your brand.
To establish who the best influencer will be, take these three points in to consideration:
- Your target audience and follower’s profiles
- Brand identity and influencer personality
- Objectives and follower behaviour
When it comes to influencer marketing, it’s also important to remember the three golden rules:
- Tailor content for specific platforms
- Strike the correct balance
- Use influencers as brand ambassadors
With these rules implemented in your mind, it will be far easier to have full focus on your marketing campaign and produce excellent results time and time again.
There are many hurdles to overcome when it comes to influencer marketing campaigns, but one of the most important things is to establish the best performing platforms to take your campaign to. Thanks to this infographic, you can see that the 4 best performing platforms are Instagram, YouTube, Snapchat and Facebook. If you are looking to build a loyal following through the use of images, Instagram is your best bet. Looking for deeper connection through long form video content? Head on over to YouTube. If you want to connect with a younger audience, Snapchat is the place to be for reaching teens in the moment. Lastly, Facebook will always be a popular platform for widespread sharing of short form video content.
Once these factors have been established, you can think of ways to reach beyond your influencers audience. With a well designed and well managed campaign, you can use the exposure your influencer provides to market your brand to an even wider audience. Promote your influencer campaign – this will benefit both the brand and the influencer. Synchronise with other activity, timing your content to release simultaneously with other activity. Track and measure performance of the campaign frequently to develop key learnings for the next campaign.
Are you ready to see the money? Influencer marketing campaigns receive 11x higher ROI than traditional forms of marketing and 45% of the public would follow a brand after reading an influencer’s sponsored post.
Lastly, this infographic explores the ‘5 do’s of influencer marketing’. These are the following:
- Set realistic targets
- Use audience profiling
- View engagement rates
With these tips in mind, you will be sure to get the most out of your influencer marketing campaign.