With the meteoric rise of social platforms, influencer marketing has taken off and is now hugely popular and successful. It is one of the most effective ways to grow brand awareness, sales, and reputation. You will find that the best campaigns benefit both brand and influencer, creating a seamless link between them in the mind of the audience.
This infographic provided by the influencer marketing agency, Redpill, essentially illustrates all you need to know about influencer marketing campaigns and we walk you through it in this article starting with how to choose the right Influencer and audience.
Right Influencer & Audience
Before beginning your campaign, it is essential to select the right influencer and audience in order to ensure that it is as effective as possible.
An influencer with millions of followers on various social media channels may seem like the best idea, but you will soon find disappointing results if the influencer doesn’t match your brand.
To establish who the best influencer will be, take these three points in to consideration:
- Your target audience and followers profiles
- Brand identity and influencer personality
- Objectives and follower behaviour
Golden Rules of Influencer Marketing
When it comes to influencer marketing, it’s also important to remember the three golden rules:
- Tailor content for specific platforms
- Strike the correct balance
- Use influencers as brand ambassadors
With these rules now firmly fixed in your mind, 🙂 it will be far easier to focus on your marketing campaign and produce excellent results time and time again.
There are many hurdles to overcome when it comes to influencer marketing campaigns, but first you’ll need to choose the best performing platform to take your campaign to.
Best Performing Platforms
The infographic nicely illustrates how to use the 4 best performing platforms which are: Instagram, YouTube, Snapchat and Facebook.
If you are looking to build a loyal following through the use of images, Instagram is your best bet.
Looking for deeper connection through long form video content? Head on over to YouTube.
If you want to connect with a younger audience, Snapchat is the place to be for reaching teens in the moment.
Lastly, Facebook will always be a popular platform for widespread sharing of short form video content.
Once these factors have been established, you can think of ways to reach beyond your influencers audience.
With a well designed and well managed campaign, you can use the exposure your influencer provides to market your brand to an even wider audience.
Promote your influencer campaign
Don’t leave all the work to your influencer. Promote the campaign and it will benefit both your brand and the influencer.
Synchronise with other activity too. Time your content to release simultaneously with other activity like emails, banners, blog content.
Track and measure the performance of the Influencer campaign and do it frequently so you can develop key learnings and ideas for the next campaign. The focus is on improvement. However well you do, there’s always something to learn and do differently the next time.
Are you ready to see the money? Influencer marketing campaigns receive 11x higher ROI than traditional forms of marketing and 45% of the public would follow a brand after reading an influencer’s sponsored post.
5 Do’s of Influencer Marketing
Lastly, the infographic by Redpill explores the ‘5 do’s of influencer marketing’. These are the following:
- Set realistic targets
- Use audience profiling
- View engagement rates
With these tips in mind, you’ll the confidence to give it go and get the most out of your influencer marketing campaign, this time around and next.