I am reminded of this so often in business and life, yet we all seem to forget the lesson. On Friday I went to a store...
I had been invited to attend a staff meeting of one of my clients last week...So...while I was sitting back in silence...which for those who know...
With so many cheap marketing options available these days, it's all too easy to forget the value of traditional, face-to-face methods. However, research shows that such...
When it comes to a home based business, you must consider the right timing before moving forward. With today's precarious economy and more households than ever...
I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost...
The success of any marketing strategy starts with knowing what you need it to achieve. Use the 4 Ws (what, why, where, when) and H (how)...
In a recent training session I was hosting, one of the delegates talked about her experience with a car dealership. She said that she had bought...
Marketing is as interesting concept. Webster dictionary defines Marketing as “The total of activities involved in the transfer of goods from the producer or seller to...
Yesterday I participated in a discussion on LinkedIn. It was started by Chris Barton , an entrepreneur from Sydney. Chris posed a question: “I am interested...
Having worked in retail for years and having the importance of good customer service being drilled into me I found it satisfying and very disappointing when...
Black Friday, Small Business Saturday, and Cyber Monday are upon us and as small business owners it is time to begin preparing our businesses for the...
For the past few years, it’s been obvious that for the vast majority of businesses, times have been tough. Falling consumer demand, a rise in unemployment...
Trying to control the first page search rankings with quick and dirty guerrilla SEO tactics is like a coiled spring. You have to keep paying people...
The Internet has provided society with many benefits including the ability to connect with like-minded people, share ideas, express opinion and warn others of scams and...
To this day I have no idea why Facebook implemented a feature that allows people to add you to Facebook groups without your permission. Its dumb...
Generating positive publicity for your business is an area of marketing that is often forgotten or not even considered. Yet using the media to tell people...
