Did you know agency services for Search Engine Optimisation (SEO) is on target to grow to $83 billion by 2025? With more online commerce, sites compete for better quality and higher traffic volumes.
HubSpot blog says Google gets 63,000 searches a second, so your site’s organic ranking is a top priority.
Without SEO, your site will remain invisible to 99% of your potential customers. Unfortunately, there is no easy one-off fix to SEO either. Hence it’s a multi-billion dollar industry!
The art of improving a website’s visibility within a search engine is no easy task. Yet, there are specialist digital marketing companies that can turn any website around, and here are just a few of the tools they use to achieve this.
Fast Page Loading Time
It almost goes without saying that a slow-loading site is doomed from the outset. Did you know 1 – 2 seconds on mobile is an adequate load time? That is very fast, and most sites take more than 2 seconds to load, so there’s always work on page speed.
Plugins slow load times, including Google Analytics and AdWords (if you’ve got Google Ads showing on your site). However, if you’re earning a good income from AdWords, you will need to look at other initiatives to reduce page load times.
There could be many reasons for this, and an SEO expert would have no trouble identifying the culprit and making some adjustments. As a guide, a typical shopping cart website would take 7-8 seconds to load completely, while it can be done in as little as 3 seconds, providing everything is optimized.
Videos and Images
One reason for the slow load time is embedded videos, as they are not stored on your site server, and it takes time for the media site server to respond to a request. The solution is to host the videos on your own server.
Large image files can also really hamper page loading, and the experts would ensure that all media content is correctly formatted for maximum loading. For example, a plugin or service like Cloudflare optimizes images to WebP files.
Use Google Free Tools
With so much competition out there, the consumer turns to search engines in order to pinpoint a product or service, and there is little one can do to change this. In fact, the use of search engines for sourcing products has been on the rise for a few years now. Search engines like Google are constantly changing the way they rank sites, which means you need to have an SEO expert in your corner from the very outset.
Google has free tools to help you and your SEO expert with your SEO. As mentioned above page speed is very important to page ranking in search and Google has a couple of free tools to help you;
- Page Speed Insights – see here for more information
- Google Trends – to assist with your content topics
- Google Search Console and Analytics – how your website is performing.
There are also more tools available with Google, and all marketers should subscribe to Think With Google emails for tips and insights on attracting and converting quality visitors.
Create your own community with social media accounts on the networks that attract your customers.
Developing pages and groups with rich and informative content will attract followers and engage directly with your followers. Use your blog to share high value with your community on social media, so they click to read the full blog post on your site.
Google also loves quality content, so here is another incentive to prioritize content creation as an SEO and customer acquisition initiative.
With eCommerce comes the need for site security and adherence to privacy laws. Your site will rank lower if it is not secure to protect visitors and their data. See this search of articles on-site security.
SEO is a growth industry for an excellent reason – sites need to rank on the first page of search results.
You can take many initiatives to improve your site, so it attracts higher quality visitors in abundance – the most important being content. Write informational blog posts and articles that share your knowledge and expertise.
Also, learn how to read Google Search Console and Google Analytics reports. Plus, invest in SEO services to improve your domain authority and technical tasks like improving site loading time.