Search Engine Optimisation (SEO) is a growing industry and exists primarily to give a website the best ranking within major search engine results. The number of global online consumers that use search engines in their quest for services and products is growing exponentially, and simply put, without SEO, you will remain invisible to 99% of your potential customers. The art of improving a website’s visibility within a search engine is no easy task, yet there are specialist digital marketing companies that can turn any website around, and here are just a few of the tools they use to achieve this.
- Fast Page Loading Times – It almost goes without saying that a slow loading site is doomed from the outset. There could be many reasons for this, and a company like Digital Search Group would have no trouble identifying the culprit and making some adjustments. As a guide, a typical shopping cart website would take 7-8 seconds to load completely, while it can be done in as little as 3 seconds, providing everything is optimised. This could be caused by embedded videos, as they are not stored on your site server, and it takes time for the media site server to respond to a request, and the solution is to host the videos on your own server. Large image files can also really hamper page loading, and the experts would ensure that all media content is correctly formatted for maximum loading.
- Search Engine Optimisation – With so much competition out there, the consumer turns to search engines in order to pinpoint a product or service, and there is little one can do to change this. In fact, the use of search engines for sourcing products has been on the rise for a few years now. Search engines like Google are always changing the way they rank sites, which means you need to have an SEO expert in your corner from the very outset.
- Social Media Presence – Some business owners are under the illusion that social media is for idle chit chat and has no place in the business arena. While this may have been true a few years ago, more and more consumers are ordering goods via social media sites. Creating accounts and developing pages with rich and informative content will likely bring you a healthy following, which will show dividends in your monthly sales figures. If you would like more reading on the topic of social media marketing, there are informative articles online that highlight the fact that social media is a popular purchasing platform.
- Online Marketing Campaigns – Traditional businesses have always had a series of marketing campaigns, and the digital world of e-commerce also demands a high level of marketing. Loyalty bonus programs for existing customers will certainly pay dividends, as would a “refer a friend” promotion, and with a range of digital platforms, your message will be delivered to where it matters most. If you would like more information on how to create an effective online marketing campaign, you may refer to various blogs for more informative articles on the topic.
SEO has become a necessary ingredient for any successful online enterprise, and by enlisting the help of a digital marketing agency, you can be sure of bespoke marketing solutions that will drive more traffic to your shopping cart site. The above are just a few of the areas that SEO services are used, and ideally, the digital marketing agency would tailor something to suit the client’s business, which will ensure healthy and sustainable growth, and in the ever changing virtual world of e-commerce, SEO is an ongoing requirement and therefore, should never be regarded as an optional extra.