A man is known by the company he keeps - this age old adage, holds true in real life and on the internet through social networks....
It only takes one rotten apple to sour the barrel as the old phrase goes, and this has apparently become the case when it comes to...
If you work in marketing, you know how important technology is in regards to your business. Some of the biggest trends of today are occurring in...
If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after...
Building a reputation is hard work, however building a good reputation is even harder. Not only do you have to get people talking about you, but...
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of...
It’s second nature these days, if you want to find out about something you ‘Google’ it. The same action occurs when people want to find out...
A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks...
Reputation can be defined as the result of doing something different from the norm. In the New Zealand Business market, by doing something different from your...
When it comes to rebranding, I have one word for you: Monday. It was, in fact, a Monday in 2002 that the (then) PricewaterhouseCoopers spun off...
In the fifth and final part of the Business with Australia series, I ask New Zealand exporters whether the long distance relationship can work. It’s unlikely...
In this post I will define some components of our online reputation management strategy for business. At Mobilize Mail our reputation management experience has been honed...
New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the...
As technology moves ever forward toward instant access to information and communication, “old fashioned” ways of doing business can sometimes be cast aside, whether or not...
In the third of a six part series on Kiwi companies exporting to Australia, Bella Katz discovers that it pays to play down the Kiwi heritage...
Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say...
