Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing...
What is your marketing timing trigger? Your marketing timing trigger is the reason why you take action on looking for and buying a specific product or...
What really grinds the gears of small business owners is the near-complete inattention by lawmakers on who creates jobs. So said Kimble Fletcher Ainslie in a...
This is a pretty simple yes or no answer with this question. I find that many small business owners say yes to this question, but then...
The first of Microsoft’s “12 Secrets of Microsoft Management” is possibly the worst management principle in history. It reveals an Industrial Age scarcity view of the...
Let's get real, this is an article not a book, so my goal is just to get you thinking about how you grow your business. So...
The dictionary defines hard-working as a person tending to work with energy and commitment; diligent. So what is hard work in the business world? I'm going...
Have you ever met with a prospect who thought they knew everything about your product or service? But, after talking to them you discover they have...
Imagine you are the President of a large company that has individual sales people covering territories. How do you conduct your marketing? Do you market around...
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often...
Business-to-business companies have always needed closer relationships with their customers than business-to-consumer firms. It makes sense, since strong relationships help generate repeat business.
Do you make mistakes in creating your marketing campaigns and materials? Have you ever struggled on what to say to attract new prospects into your business?
McDonald’s made this question famous, and at the same time increased sales by asking it. I won’t bother discussing the movie that was made about, or...
ShopLocally.com aims to change the world, not just make money. My company, The Crankset Group, is focused on the same thing. We’re going to do it...
Like most immigrants who come to the U.S., I continue to foster my own culture in my family, especially by way of Chinese food. When I...
The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In...
