Marketing graduates and young professionals are cheaper than the battle-scared 30’s+ professionals who know the game and have vast networks.
The Community Manager role is unlike any other position in the technology and online world. Rather than managing hardware or software, products, services or content ...
Once you have figured out how to gather a bunch of prospects, you then need to catch them and make them want to buy what you...
Keeping your existing customers happy is vital as a happy customer will refer new customers to you and generally its far easier to up-sell to your...
What’s the biggest issue you face in selling your products or services? Market positioning? What to say? Collateral? Bad Product/service? Too many potential customers (don’t we...
A lot of marketing success is just dumb luck, other times its extensive research. But once somebody hits on something that works, a Mother Duck/Duckling phenomenon...
My best referrals are from people I’ve served, who like me, and who have benefited from our relationship in a non-monetary way.
How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and...
Stop networking, and start building a network. Stop collecting contacts and start making true connections.
Why doesn't your marketing work? Reason #2 - Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes.
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just...
What most sales people and most business owners do not understand is that our job is enter other people’s worlds, not get them to enter ours;...
Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come...
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control...
