Every website needs ongoing revision, and a big part of it is dynamic content. A website without a community makes it harder to attract more visitors.
The good news is your community can be in part your blog traffic and your social following in LinkedIn, Facebook or another platform, maybe Instagram or Twitter. So focus on relevant, dynamic content that your community relates to and is motivated to share, and that’s one major part of your website improvement sorted.
The most obvious sign your website is outdated is what you see visually i.e your website theme.
The style you choose for your site today will not be what you want a few years from now. Like all things digital, new themes that offer higher rates of conversion soon flood the internet. News plugins also change your site’s features and user-friendliness.
However, a necessary website improvement that’s not so obvious is how well your site is being received online, including what the search engines think of it.
SEO is a site improvement action that never ends as it affects every page and post.
While social media and referral sites are an excellent way to get traffic to your site, search engines and organic traffic matter more.
The best way to climb the search engine ranks is through the clever use of SEO. Keywords used to search for information online is where your articles and blog posts are useful. So add relevant keywords into your articles and possibly titles too. You can also consider writing for other blogs, and they can link back to your site as the source for more information.
Ecommerce stores need to use SEO in the description of products and services to be indexed by the search engines and found via keyword organic searches. Rather than attempt to wing it, engage an SEO strategist to create your SEO plan.
There will be tasks you can do, and there are businesses like SemRush, Ahrefs, MOZ that provide analysis and helpful tips to remove errors and improve user experiences like page load speed.
The theme is the aesthetics of the website. Depending on your site’s content, choose a user-intuitive theme and has fast page loading. Nothing puts off visitors more than a slow site.
If your website visitors fail to quickly and easily find what they want, they will ‘bounce off’, and you’re not likely to see them again. The theme is a representation of your brand, so be discerning on the visuals. Ensure the images, logo design and so on are high quality and consistent with your offline brand content.
Plugins are the extra bits on your site that make it a better experience for anyone who visits it. They might be social media sharing plugins, or they might allow for comments through Disqus.
Another useful plugin is the Yoast SEO plugin which will help you create SEO rich content and point out places for improvement in your articles. JetPack is also invaluable in so many ways for understanding your website site users. However, this doesn’t replace Google, so make sure you have google analytics and their other site measurement tools.
There are so many different plugins for varying purposes, so depending on your website and what you need, you might find a different plugin helpful. Also, check the plugins are regularly updated by the developer.
Website security is a top priority and one the search engines take seriously. Make sure your website has a security plugin or uses Cloudflare services. Make sure it is also on HTTPS, and your login areas are secure and ideally using multifactor authentication.
Customer data privacy is also key to keeping your customers happy, abiding by the law and keeping your site relevant and trustworthy.