When creating and managing a website, you want it to be as good as possible. You want as many visitors as you can manage and for whatever you use the site for to be well received. It isn’t enough to have a strong social media presence (although that definitely helps) and to product high-quality content (although that again helps). There are some key things that every site needs to be as successful as possible.
While social media and referral sites are an excellent way to get traffic to your site, search engines will also play a major role. The best way to climb the search engine ranks is through clever use of SEO. You should consider what keywords your articles use and what people might search to find an article like yours. Once you have done this, you need to put these keywords into your article and possibly your title. If your site doesn’t deal with articles but is for something else, then the same thing applies. If you run an online store, then you need to cleverly use SEO in the description of your products and services. Doing so will increase the likelihood of your store coming up in a search engine when someone searches for products that you are selling. If you are struggling to use SEO to its fullest, then you might want search online for more help or hire a freelance writer to help write some SEO rich articles or product descriptions for you.
A clear and well-designed theme is key to a successful website. Depending on the content on your site, you’ll want a different theme, but sites like readz.com have a lot of options for you to choose from. However, you want to make sure that it is suited to you and that your visitors can easily navigate it and have an enjoyable experience. One of the quickest ways lose traffic to your site is through a poorly designed and confusing theme. If people can’t quickly and easily do what they want to do, then they will look elsewhere, and you likely won’t see them again. It can sometimes be worth trying a few themes before deciding on the one for you and should your needs change you shouldn’t be afraid to change your theme, too.
Plugins are the extra bits on your site that make it a better experience for anyone who visits it. They might be social media sharing plugins or they might ones that allow for comments through Disqus. Another useful plugin is the Yoast SEO plugin which will help you create SEO rich content and point out places for improvement in your articles. There are so many different plugins for varying purposes, so depending on your website and what you need you might find a different plugin helpful. If you have something that you would like doing through your website, but your theme doesn’t allow for it then you should search to see if there is a plugin that can help.