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How To Choose Custom Sign Letters For Your Business

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digital marketing and seo

Ever seen the popular “Pearson Specter Litt” sign letters at the entrance of our favourite law firm?

We all know the saying: “first impressions count” so when a person walks up to your office, the first thing they’ll notice is your business sign, and with the psychology of that first impression, either your business sign will set the right perception of your business or it won’t.

Choosing the sign letters is not just about the font type. It’s also about the product. So the next question is; are custom sign letters worth getting, and what do you need to consider in your selection? There are so many types so here are some tips from Woodland Manufacturing on how to choose the most fitting of custom sign letters for your business.

  • Zoning restrictions

It’s highly recommended to hold off on any decision regarding the design and product until you’ve consulted the municipality. The saying: ‘one size fits all’ does not apply to zoning requirements. You will need to check with the municipality in your district to know whatever you choose is within their regulations.

  • Sign cost

Let’s say you are a start-up business and have just started making a dime, when is it the right time to get a custom sign board?

The answer to this question is twofold. What first impression do you want to give to prospective customers and how much is that worth? Many an entrepreneur has started from a garage with no signage so the timing really has to be right for your business. You want the signage to be an asset not a liability.  

  • Texture

The three-dimensional letter signs have texture and interest. If you are in the corporate sector, get a classy and more sophisticated signboard. If you are business is a restaurant and or pub that open at night, try adding some lights or use brighter colours for the actual lettering.

  • Costs after installation

There will be ongoing costs after the initial purchase and installation of your sign letters, so budget for these expenses as best as you can. Where you get, the sign letters may not be where you get your maintenance service. Shop around and get a few quotes before signing on the dotted line for your custom sign letters.

  • Designs

As mentioned above, customised signs are designed according to your requirements.

If you want a particular design and you’re not entirely satisfied with the catalogue, present your ideas and they will be heard and considered. What’s fundamental in the design process is that you get what you want as it is your brand, and it needs to represent your business exactly as you’ve planned it.

Consider these pointers when you’re ready to take the leap of faith with a customized sign letters board. With the advancement in technology, it’s hardly any effort to fire up your laptop and look up some designs and provider websites to get the process underway.