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6 Ways to Improve Your Instagram Marketing Strategy

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Is your business active on Instagram, and are you leveraging the platform to drive conversions and boost brand recognition?

If you’re unsure how to harness the power of the photo-based social media app, it’s time to start learning the ins and outs of using Instagram in 2023.

With millions of users, commercially, there is a massive opportunity to market your products and services. Instagram is not just about users sharing visually appealing images. With the right Instagram marketing strategy, your business can use it to grow an online community and engage with customers.

Instagram appeals to such a wide variety of users and entrepreneurs because it’s clean, simple, streamlined, and visual, and it can be a powerful tool for growing your business.

If you’re ready to tap into a whole new market for your products and services, try incorporating these strategies into your Instagram marketing campaign.

Sell a lifestyle

One of the fastest and most effective ways to gain success, visibility, and followers on Instagram is to showcase lifestyle photos and videos, highlighting your products and services without directly promoting or pitching them.

Instead, you feature how the products contribute to an overall lifestyle that appeals to your audience, inspiring and connecting your online community.

Don’t focus on selling your audience how excellent your product is; focus on selling them the related culture and experience. For example, backpacks may be boring, but hiking in Europe is an adventure that appeals to just about anyone.

Meanwhile, instead of selling that may boost your business, why not buy organic Instagram followers for your Instagram account to build a following quickly? Just choose providers that give you honest, active, and engaged followers. Of course, you can combine two methods to achieve the best possible results. This can work well for brands in various industries, from fashion to travel to food.

With this intelligent strategy, you can attract new followers, build awareness for your products and services, drive sales, and tap into a new community.

Have a strong logo

Instagram is all about visuals, so you’re already at a disadvantage if you don’t have a strong, well-designed, professional logo to represent your brand.

What makes a strong logo? Well, it should be attractive, visually appealing, memorable, and, more importantly, represent your brand values, mission, and goals. It should also be consistent with the overall aesthetic of your Instagram profile. In other words, it should fit in with your existing content and strategy.

You don’t just want a good logo because it makes a positive first impression and reinforces your credibility; you also want a professional logo as a watermark on quality content. If it goes viral, it can always be traced back to you.

Business is all about earning and keeping customers’ trust, and a professional logo is the first step in establishing and generating that trust.

Add a link to your IG profile

One of the few downsides to marketing on Instagram is that you can’t drop live links in the captions of your photos.

In fact, the only place you can link a URL is in your profile, so make sure you have something for followers to click on when they check you out.

This could be a link to a blog page, Facebook page, custom landing site, lead generation page, or even an eCommerce site, and you can change the link in your profile as often as you’d like.

You have to hashtag

Hashtagging photos with popular, industry-related keywords is essential for helping users find your content. When done correctly, hashtags can help you tap into new markets and engage with a broader audience.

However, if you don’t understand how hashtags work to connect content on the internet, it can seem like some silly fad the kids are doing and not something a professional organization needs to worry about.

But using hashtags on Instagram is critical since it’s the way people can find you, view your content, and learn about your brand — even if they’ve never heard mention of you.

You can find out which hashtags are trending in your industry or among your target demographics to maximize their impact and appeal to the right customers for your brand.

Be creative

Instagram is a visual, photo-based social media platform. It also has a grid layout for your profile page, creating additional creative flexibility. Focus on taking high-quality, creative images and balancing them in an aesthetically pleasing grid format that will attract followers who click on your profile to check out your brand.

A cohesive grid format and quality photo content will draw a broad audience to engage with your posts.

This strategy can be an excellent way to reach users who may not follow your brand but want to check out your business.

Promote others

This may seem counterintuitive since your goal is to promote your brand (which can be more than enough work all on its own!).

But Instagram is a community of influencers (people with huge followings) who can bolster your brand with a single shoutout, and turnabout is fair play.

If you help promote other brands and they help you in return, you’ll get access to a broader audience and gain new followers quickly. That means supporting other users, especially those in your industry with similar target audiences, can significantly impact your bottom line.

All intelligent advertisers know that at its heart, marketing is really all about storytelling. This is why Instagram is such a powerful tool for building your brand.

With its unique image-based format, users can tell stories with a single photo and caption, a series of photo stories, or even an entire profile grid to share their brand culture and experience.

Plus, it’s easy to build up your presence when you buy quality Instagram likes.


With over 700 million monthly users on the platform, your potential impact on Instagram is huge. These tips can be used to market your business on a hugely popular social media platform.

What is your favorite Instagram marketing trick? Maybe it’s Instagram collabs!