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How Top Salespeople Get More Sales With Less Effort

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Top Salesperson

Top salespeople get more sales with less effort by making better decisions and improving their sales strategy.

Selling is more than hustle and perseverance — maximizing efficiency to get the best results with minimal effort. But how do you achieve this?

In this business blog guide, you’ll discover sales techniques to help salespeople like you stop wasting time on inefficient selling tactics and poor decision-making, including the following:

  • The Role of heuristics
  • Types of salespeople
  • Successful salespeople traits
  • 8 selling strategies for higher performance

What is Heuristics?

As a salesperson, you must be aware of your biases that lead to poor decision-making and performance.

Are you wondering why you’re struggling to get new customers and more sales even though you’ve got more experience? It may be your use of shortcuts in your decision-making that’s hindering your sales performance. People use shortcuts in just about everything they do. For example, the route they take to and from work or the supermarket. We all look for and use shortcuts to speed up our decision-making and problem-solving.

The action of using shortcuts is called Heuristics. These rules of thumb allow people to save time and effort by relying on past experiences and instincts rather than considering every possible option whenever a decision is required. While heuristics are helpful in many situations, shortcuts can cause errors and biases in judgment.


One example of a heuristic is the “representativeness heuristic,” which is the tendency to judge the likelihood of an event based on how similar it is to a prototype or typical example of a particular category. For example, if someone is asked to imagine a regular hiker, they might picture someone fit, wears hiking boots, and carries a backpack. If they are asked to imagine a hiker who is 60 years old and out of shape, they might be less likely to consider this person a “typical” hiker because they do not fit the prototype in their mind. This heuristic can lead to errors in judgment because it does not consider all relevant information.

Another example of using heuristics in a business scenario is the assumption that men are the leaders or managers. When meeting two workers from a business, one male and one female, many people assume the male is the more senior. This bias, if acted on, will get you in trouble if you attempt to build a relationship with the business.

Are you letting your biases hold you back from getting more sales? The first step to turning your sales around is working on your sales strategy, and to do so, you need to understand what type of salesperson best represents you.

Types of Salespeople

Which type of salesperson are you? Let’s find out. Many names are given to types of salespeople; however, fundamentally, you will be either a ‘hunter’ or a ‘farmer.’

A typical hunter-type salesperson focuses solely on customer acquisition. A farmer-type salesperson, on the other hand, prefers seeking new sales from existing customers.

What makes a good salesperson?

Salespeople need good habits, such as being positive and enthusiastic. They also need strong communication skills, the ability to build client relationships, and the ability to persuade and negotiate effectively.

Salespeople also need to be organized, self-motivated, and able to adapt to changing situations. Ultimately, the most critical factor in a salesperson’s success is their ability to identify the needs of their clients and offer solutions that meet those needs.

Whether a farmer or hunter salesperson, these traits are the basics, so you must hone them and work on your sales strategy to improve your performance.

Sales Strategy For Higher Performance

Salespeople can use a few strategies to get more sales with less effort, including online and offline, including the following:

  • Build a strong network
  • Develop strong communication skills
  • Foster relationships with clients
  • Stay up-to-date on industry trends and developments
  • Build a solid online presence
  • Use digital tools, platforms, automation, and AI
  • Learn from successful salespeople
  • Develop a follow-up system

1. Build a strong network

Developing a network of industry contacts and referral sources can help salespeople generate leads and close deals more efficiently.

2. Develop strong communication skills

Whether communicating in person, on the phone, or through video conferencing, salespeople need to clearly and effectively communicate the value of their products or services.

3. Foster relationships with clients

Building trust and establishing solid relationships with clients is still a crucial part of successful sales, regardless of whether the interactions are in person or online. Instead of focusing on one-off transactions and small deals, build strong customer relationships to generate repeat and referral business.

When you focus on building connections with existing and potential customers, you will see more success over time than if you were simply trying to make quick sales. Additionally, showing that you genuinely care about your customers’ satisfaction makes them more likely to continue doing business with you.

4. Stay up-to-date on industry trends and developments

Salespeople should constantly learn and adapt to stay ahead of the competition. This might involve attending conferences, reading industry publications, and taking continuing education courses.

5. Build a solid online presence

In the digital age, salespeople need a professional online company, including a well-designed website and a strong LinkedIn profile.

6. Use digital tools and platforms, embrace automation

Use digital devices and platforms to connect with clients and prospects. This might include using digital marketing campaigns using social media, email marketing, and online advertising to reach potential customers and nurture leads. Plus, with these tools, you can leverage data and analytics. Salespeople should be able to use data to understand the needs and preferences of their clients and tailor their sales approach accordingly.


Start by monitoring key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and average order value. This will give you a better understanding of which strategies work best so you can focus more on what’s driving results and less on trial-and-error approaches. Furthermore, data from customer surveys should be used to see how well existing services meet customer needs to continually improve product offerings and sales processes.

Automation and AI

Automation can help reduce the time and energy you spend running your sales process. You can automate repetitive and mundane sales-related tasks using automated tools like integrated customer relationship management (CRM) systems. This will allow you to engage prospects more, build relationships, and create solutions for customers’ needs.

Additionally, automation allows data-driven decisions to be made quickly, making it easier to recognize patterns or trends in customer behavior, which can inform a more effective strategy.

Artificial intelligence (AI) can be used to manage sales leads and nurture prospects. AI-powered tools can analyze customer behavior and purchase intent to anticipate customer needs, improve conversion rates, and provide personalized customer experiences. With AI, you can automate generating leads, segmenting audiences, tracking engagement levels, and qualifying each prospect to ensure better lead management and increased sales conversions.

7. Learn from successful salespeople

Salespeople can learn from the strategies and techniques of their most successful colleagues and apply them to their own sales efforts. For example, follow salespeople who are influencers on your favorite social media sites. Their helpful tips will help you to stay in the right mindset and sell more with less effort.

One recommendation will be to set clear goals and track your progress.


By setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, salespeople can stay focused and track their progress toward meeting them.

8. Develop a Follow-Up System To Maximize Conversions

Following up with customers is critical in converting leads and closing more sales. Develop a system for follow-ups so that no one slips through the cracks and you maximize conversions. Automated emails can be helpful for this, as they remove manual work from your plate. But you should also have multiple contact points – such as phone calls, texts, or social media messages – to ensure you stay at the top of your mind.

Sending timely and relevant content can also help nurture prospects until they’re ready to buy. Finally, don’t be afraid to ask for feedback after the sale – this will give you insights into the customer’s experience so you can make improvements where necessary.