Did you know half the world’s population now uses smartphones? Additionally, we’re all spending more time on them. A recent study of iPhone users found most...
There are hunters and farmers in sales teams. The farmers are also called account managers, and their role is to ‘farm’ or nurture the relationship with...
I don’t know about you, but social media has become one of those things I do every day, as naturally and regularly as checking my emails...
Before I get into this subject let me ask you something, how much time and effort is required by you to secure the work of a...
Does your business have a “point of difference”? In this competitive market, you need to know how to market to your target audience and, just as...
The other day I hired a bow tie from a small, independent suit hire shop in Auckland. It was a small purchase, potentially the smallest transaction...
Customer acquisition is probably more difficult now than it has been in years. With the economy so erratic, spending is down, so the competition is really...
Once you have figured out how to gather a bunch of prospects, you then need to catch them and make them want to buy what you...
Okay, you make a great product or provide a very unique service. You’re in love with it and so are your customers. It’s a wonderful product/service....
Keeping your existing customers happy is vital as a happy customer will refer new customers to you and generally its far easier to up-sell to your...
