As an entrepreneur, you’ll want to make use of all the marketing tactics that you can to increase your website traffic, online presence and sales. Many businesses use Facebook marketing as part of their strategy, and if you’re not already doing the same, then perhaps you’re not sure about what the benefits are?
If this is the case, you’ll want to take a look at some of these top reasons that your business needs Facebook marketing.
Remarketing allows your business to show ads on Facebook to those who have recently visited your site. You’ll be aware that, generally speaking, the first visits to your website don’t always result in a purchase. This is why remarketing is helpful, it can allow you to draw people back in to (hopefully) make their purchase the second time around!
Blogs & SEO
Using Facebook marketing can result in increasing the traffic to your blog. By sharing your blog posts on Facebook, you’ll reach a much wider audience. You’ll drive traffic quicker as opposed to waiting for people to find your post by chance. Blogs are a fantastic way to show off your branding and tap into your audience’s values. You can establish yourself as creative and authoritative within your field. Facebook can also work to drive your rankings within search engines. Any activity on your social media, including comments and likes, contributes to driving your ranking higher. If you market yourself well on Facebook, your social activity will improve and thus so will your SEO.
Analyse your results
When it comes to marketing, analysing your efforts is key to a great strategy. You’ll need to always be assessing your strengths and weak points to move forward. Facebook advertising is measurable so that you can directly view your conversions and clicks. Working with Facebook marketing professionals can help you to design your strategy and assess your results. If you can see where you are missing opportunities, you’ll easily be able to correct these.
Popularity of use
Facebook is used daily across many different generations and locations. Statistics have revealed that Facebook has as many as 2.32 billion monthly active users. When your customers are checking and rechecking a platform daily, you won’t want to miss out on tapping into this kind of reach and exposure. Facebook is a powerful marketing tool that you don’t want to make the mistake of underestimating.
Reach your target audience
It doesn’t matter how great your product or service is if your marketing to the wrong people! The beauty of Facebook marketing is that you can carefully target your ads so that you are reaching the right consumers. You can present your ads to people based on demographics such as their interests, beliefs, age or location. Doing so saves you lots of time and increases your likelihood of making sales. When you’ve spent so much time doing your target market research and profiling your customers, you won’t want all that hard work to go to waste!