Marketing

What Every Entrepreneur Should Learn from these Famous Logos

Coming up with the best possible logo is very important. Many companies have struggled to find a logo that communicates the essence of their brand. If you are looking for inspiration, you need to look at some of the companies that did it right. Of course, you don’t want to outright copy their design approach. However, you can get a sense of the approach they took and why it worked so well.

Here are some famous logos and the lessons that you can learn from them. You shouldn’t have any trouble replicating one of these logos when you need one for your own brand. There are plenty of great logo design tools that can help you out. Some tools use state-of-the-art artificial intelligence technology to execute the most intricate design algorithms to create hundreds of logos in minutes.

Target

Target has a straightforward logo. It is basically just a bull’s eye made from two red rings and a white one conjoining them. This is a simplified version of its original logo, which had three bands of each color.

This logo clearly communicates its message for two reasons:

The logo is a transparent image that conveys the theme of the brand. The company’s name is Target, and the logo is its target itself. It couldn’t be clearer.
Target uses very few design elements in its logo. New entrepreneurs and graphic designers might think that this is a drawback. However, this is actually one of the reasons it is so effective. People don’t want to try to make sense of overly complicated designs. Simplicity is usually best.

Target’s logo has gone unchanged for nearly 15 years, because it works so well. Their own research shows that most customers recognize it at a casual glance.

“Target’s telltale logo was first revealed in 1962, streamlined in 1968 and has since evolved into one of the most recognized symbols in North America. No, seriously — a 2003 Target study found more than 96 per cent of American shoppers know what that bold, red Bullseye represents.”

Apple Computer

Apple Computer’s logo has evolved significantly over the past 43 years. It has evolved in a way that you wouldn’t expect. Instead of becoming more complex, it has actually evolved into simplicity. The 1976 version of the logo was a very complicated drawing of Isaac Newton. One year later, it was a vector-based design of an apple with six different colors. Today, the logo is still an apple with the same contours that the company has used for nearly half a century. However, the logo is completely black. It no longer uses a mixture of different hues and vectors.

Apple realize that its logo was a lot more memorable if people could recognize it at a glance. This worked a lot better using a simpler logo, which is why the Isaac Newton cartoon gave way to a basic picture of an everyday apple.

Google

Google is one of the newer companies on the New York Stock Exchange. However, its logo is already one of the most famous in the world. The company has the most popular website globally, so a couple billion people see it every day. Due to its high visibility, Google couldn’t afford to get its logo wrong.

Google is another company that has thrived by using a slick, simple design. Its logo is basically a text version of its name. It has multiple colors. There is one subtle difference that people wouldn’t pick up on at first glance. One of the letters is green. It is the only letter that does not have a primary color. This is meant to signify simple differences that make the company unique. Nonetheless, the overall design is effortless to understand, even if the metaphor is lost on most people.