Choosing a simple logo design should be easy – but every brand would have one if it was. What makes a simple logo so compelling is clarity.
A logo is one of the most important parts of your brand identity. It’s what people see first when they think about your company. A memorable logo is of enormous value to a company, especially in attracting customers. So, to create an effective, simple logo design, keep reading this business blog post to understand what makes a simple logo a winner.
The Simple Logo Design Process
What makes a logo successful?
Why does one logo generate fantastic results for a company while another logo falls flat?
The traits of winning simple logos include:
- Instantly recognizable
- Provokes emotion
- Is memorable
- Visibly appealing
One of the most influential factors of having a simple logo is that it should be recognizable at a glance. Your subconscious mind must be able to recognize it as familiar long before your conscious mind has time to individually examine it. Therefore accomplishing this with your logo is both a science and an art form.
Your logo must bring your particular brand to mind within a fraction of a second, and the quicker, the better.
2. Prompt Emotional Reaction
A great logo is not only instantly recognizable, but it should also elicit an immediate emotional reaction. When the logo is simple in design, the mind can process it more quickly and efficiently to take over your sensitive side. When a logo has a complicated design, it requires too much cognitive processing to have an emotional impact.
The underlying reality of design is that simple logos are more memorable. When designing a logo, the intent should immediately make the viewer associate it with the product or service it represents. This isn’t nearly as easy as it sounds. Our world is flooded with an endless stream of corporate logos daily, and every day on signs, buildings, and social media, yet few can cut through the clutter and become memorable.
Another aspect of a great logo is that it can stand the test of time. For example, the Coca-Cola logo hasn’t been updated in over 50 years. No need to because it’s still as fresh and competent as half a century ago.
The hard truth is that if your logo isn’t memorable, it’s useless and could do more harm than good. The lesson here is to take the design of your logo as seriously as any other aspect of your business and, in doing so, create something memorable. It takes a professional to make a simple logo look great.
4. Aesthetic Appeal
The next factor to consider when designing a logo must be visually appealing. An attractive logo creates an appreciation of the brand.
Simple designs are typically the most beautiful. Believe it or not, understanding a simple design’s value and power often takes an educated and discerning eye.
Remember that no matter how complex or straightforward a design might be, it will not benefit your company if it isn’t easy on the eye.
5. Industry Relevance
Designing a relevant logo for your industry overtly can be dangerous, especially in the long run. For example, if you own a hotel and include an image of a hotel in your logo, your company name will always be explicitly associated with hotels.
This could be fine in the short term. Still, your company might expand in the future, diversifying to include other types of business, forcing you to consider completely revamping your original logo.
It’s a tricky line to walk, but we suggest reconsidering choosing an overly industry-relevant design.
6. Ease of Recall
The beauty of a simple logo design requires less cognitive processing. Think of it this way: is it easier to remember one sentence or an entire paragraph?
Large amounts of information exhaust our brains. The human attention span is less than that of a goldfish. We don’t want to stare at a puzzle until we figure it out.
Did you know there is a correlation between good design and mental well-being? Good design has a calming effect reducing stress and anxiety. So with most decisions being 80% emotive, your logo can create a feel-good impression every time!
We want brief, clear data. A simple logo provides exactly what your brain craves. Even if it doesn’t understand why. Never forget that marketing is about psychology. The more you understand this, the more effective you will be at appealing to the average consumer.
7. Clarity of Message
Your logo should clearly communicate who you are and what you offer. The most effective logo design globally is a failure if the average consumer has no idea of your brand. Your logo and brand should be inseparable. A convoluted brand message is of no value to your company.
This is why your logo needs to be simple yet targeted. Remember to keep it concise. What is your brand? What is your message? Your logo should say it all. The instant people see your logo, they should have all the information they need to have a complete emotional reaction. This is the moment they decide about you, good or bad.
Effective Logos: Less Is More
A logo designer knows that the most effective logos are deceptively simple in logo design. But it’s not just creating a simple design; it’s about conveying your product’s message by the most efficient means possible. Do lots of research and use our tips. Plus for new ideas, you could create a logo design contest or competition.
With so many famous logos coming from competitions – you too do not need to reinvent the wheel. Instead, run a competition. To inspire you here is a list of famous brands that use the designs of everyday people.
- Google Favicon
Invest time and resources into the design process of a unique logo that has the wow factor.
Avoid simple logo designs that are too similar to other brands, especially competitors. Can you afford for your business to be mistaken for another and for customers to choose to shop elsewhere? No.
Watch out for free logo creation tools, as many will not provide quality design files. What use is a design file you can not print? Professional logo creator tools like some provided by Logo.com can deliver quality designs that are distinguishable and memorable.
Plus, remember to take your time in the design process, as your focus is to create a simple logo that is unique and instantly recognizable.
Do you need help with your brand identity before designing your simple logo?
It’s also important to remember that simple design is not equated with a simple brand message, identity, or business model. In fact, quite the opposite is true. The simplicity of an effective logo indicates a focused awareness of your customers’ needs.
Maybe you need help with your brand identity before creating the perfect simple logo? There’s more t communicating your brand identity than just a few visuals. We have a couple of business blog articles on the topic – read more here for creating a brand identity or here for six ways to get your brand noticed with your target audience.