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7 Reasons a Simple Logo is the Best Option for Your Brand


Choosing a logo design isn’t as easy as you might imagine. Compelling logos must contain several qualities, and at the top of that list is clarity.

A great logo is of enormous value to a company. And if your business doesn’t invest sufficient time and resources into developing the most unique logo possible, the results could be disastrous.

So, what makes a logo successful? What are the reasons one logo generates fantastic results for a company while another logo falls flat? Let’s take a few reasons why some logos stand out as winners and others don’t.

1. Recognizability

One of the most influential factors of having a simple logo is that it should be recognizable at a glance. Your subconscious mind must be able to recognize it as familiar long before your conscious mind has time to individually examine it. Accomplishing this is both a science and an art form.

Your logo has to bring your particular brand to mind within a fraction of a second, and the quicker, the better.

2. Prompt Emotional Reaction

A great logo is not only instantly recognizable, but it should also elicit an immediate emotional reaction. When the logo is simple in design, the mind can process it more quickly and efficiently to take over your sensitive side. When a logo has a complicated design, it requires too much cognitive processing to have much of an emotional impact.

3. Memorable

The underlying reality of design is that simple logos are more memorable. When designing a logo, the intent should immediately make the viewer associate it with the product or service it represents. This isn’t nearly as easy as it sounds. Our world is flooded with an endless stream of corporate logos each day and every day, on signs, on buildings, and on social media, yet few can cut through the clutter and become memorable.


Another aspect of a great logo is that it can stand the test of time. For example, the Coca-Cola logo hasn’t been updated in over 50 years. There’s no need to because it’s still as fresh and competent as it was half a century ago.

The hard truth is that if your logo isn’t memorable, it’s useless, and could actually end up doing more harm than good. The lesson here is to take the design of your logo as seriously as any other aspect of your business, and in doing so, create something memorable. It takes a professional to>make a logo look great.

4. Aesthetic Appeal

The next factor to consider when designing a logo is that it must be visually appealing. An attractive logo creates an appreciation of the brand. Simple designs are typically the most beautiful. Believe it or not, it often takes an educated and discerning eye to understand a simple design’s value and power.

Keep in mind that no matter how simple or complex a design might be, it will not benefit your company if it isn’t easy on the eye.

5. Industry Relevance

Designing a relevant logo to your industry in an overt way can be dangerous, especially in the long run. For example, if you own a hotel, and include an image of a hotel in your logo, your company name will always be explicitly associated with hotels.

This could be fine in the short term. Still, your company might expand in the future, diversifying to include other types of business, forcing you to consider completely revamping your original logo.

It’s a tricky line to walk, but we suggest reconsidering choosing an overly industry-relevant design.

6. Ease of Recall

The beauty of a simple logo design is that it requires less cognitive processing. Think of this way: is it easier for you to remember one sentence or an entire paragraph?

Large amounts of information exhaust our brains. The human attention span is less than that of a goldfish. We don’t want to stare at a puzzle until we figure it out.

A complicated logo is jammed with information. This is not desirable to the human brain. And complicated is also harder for an average person to commit to memory.

No, we want brief, clear data. A simple logo provides exactly what your brain craves. Even if it doesn’t understand why. Never forget that marketing is about psychology. The more you understand this, this more effective you will be at appealing to the average consumer.

7. Clarity of Message

Your logo should present a clear message of who are and what you offer. The most effective logo design in the world is a failure if the average consumer has no idea what your brand is. Your logo and brand should be inseparable. A convoluted brand message is of no value to your company.

This is why your logo needs to be simple yet targeted. Remember to keep it concise. What is your brand? What is your message? Your logo should say it all. The instant people see your logo, they should have all the information they need to have a complete emotional reaction. This is the moment they make a decision about you, good or bad.

Effective Logos: Less Is More

A logo designer knows that the most effective logos are deceptively simple when it comes to logo design. But it’s not just a matter of creating a simple design, it’s about conveying your product’s message by the most efficient means possible. So for new ideas, you could create a logo design contest or competition.

It’s also important to remember that simple design is not equated with a simple brand message or business model. In fact, quite the opposite is exact. The simplicity of an effective logo indicates a focused awareness of your customers’ needs.

Click here to learn about branding tools that no business owner can survive without.

Have you got your brand identity worked out? There’s more to it than just the visuals – read more here.

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