What does this mean for your future career as a wedding singer?
First, that there is a booming market for you to target, and secondly, you can get paid well doing it! While pursuing a career in any field of music may be challenging and scary at times, it certainly is not an impossibility based on these figures.
So, if you fell in love with Adam Sandler famous movie, The Wedding Singer, and dreamt about becoming a wedding singer ever since then you’re in luck. It’s time to finally follow your dream and become a wedding singer “At Last” Etta James style.
Whether you’re just starting out or find yourself being the go-to wedding singer for your friend circle, you’re likely interested in knowing how to get more gigs and make singing at weddings your career.
Allow us to help you out!
Read on to learn how to become a successful wedding singer.
How to Become A Successful Wedding Singer
Being a wedding singer isn’t just about having the pipes. Like any other business exchange, you’ll need to deliver and please your paying customers. Explore the following tips to expand your wedding singer career and be successful.
1. Target Audience
To successfully market yourself and your business, you will need to utilize a variety of marketing strategies.
The good news is that you’ve already identified your target audience as people who are getting married. If you truly want to create a marketing niche for your business, however, you’ll need to zero in even further on what types of couples you want to target.
Do you want to target young couples? Are you interested in advertising to couples within your state or only within your city?
To identify your ideal target audience within the wedding industry, consider the type of music you can and are willing to play. Based on the type of music you play, your ideal target audience and branding strategy will also emerge based on who listens to this type of music. For example, if the genre of music you play is electronic, then it’s more likely that a younger couple would hire you for their entertainment.
Don’t feel like you need to only offer a generic wedding singer experience either. 40% of couples are now choosing unique musical choices to perform at their wedding such as musicians who play the bagpipes.
View here more information about different types of music played at weddings.
2. Marketing Platforms
Once you identify your specific target audience, the next step is discovering where they frequent online and how they use social media.
Start by selecting a platform that is appropriate for your business and your target audience. For example, if you’ve decided that you want to tailor your wedding singer services to younger couples then Facebook and Instagram pages for your business would be effective social media platforms to use. These platforms are also conducive for posting video content as well which makes sense for your business.
When selecting social media platforms, focus on one to two platforms instead of maintaining a presence on all of them. While it’s tempting to want to be active on every social media platform, doing so will be time-consuming and less effective overall.
In addition to getting active on social media and engaging with your followers, it’s also a great idea to have your own website. Having your own website allows customers to further review your services, prices, and availability in a centralized location making it much easier for your customer to navigate and decide whether or not they want to hire you. Remember, people planning a wedding have a lot on their plates, so your website needs to be easy-to-navigate and your content needs to be completely accessible and transparent.
The simpler, the better! To simplify your website have individual pages dedicated to your rates, previous work, services available, schedule, and contact information. This kind of transparency will also reduce the amount of work and communication required before securing a gig leaving you more time to market your work and play gigs.
3. Marketing Strategies
Once you’ve selected your marketing platforms, it’s time to implement marketing strategies.
As a musician, you will need to post videos of you performing. You can upload these videos to YouTube and then to your social media or directly to your social media pages.
Your videos need to be high quality so that the audio and visual components are clear and professional. To get the highest video quality hire a videographer and/or use a high-quality camera to film performances.
Next, it’s important to connect with your followers and potential customers by posting content on a consistent basis. If you don’t have a video performance to upload, then engage your followers by asking them questions about their own weddings, their favorite wedding songs, and their favorite wedding stories.
It’s also important to engage with your potential customers in-person. Since 52% of newlyweds have seen their DJ or live band perform prior to booking them, it’s important to create opportunities for potential customers to see you perform live. After the performance, welcome people to a meet and greet so that they can get to know you and your services better.
Post on your social media and create events as well when you are performing live. At live events, also have on hand a business card to pass out to potential clients with your contact information as well as your social media pages.
4. Practice and Improve
Practice your craft on a daily basis in order to improve. Be open to learning new songs, creating a demo disc, and exploring new techniques.
If you’re in a wedding band, then make sure to practice on a weekly basis.
Take note of which marketing strategies work and which don’t so that you can improve your business and marketing skills as well.
Your Career as a Wedding Singer
Becoming a wedding singer starts with a dream, but can certainly become a reality with determination, business savvy skill building, and raw talent. If you find yourself having a “Love Stinks” moment like Adam Sandler in The Wedding Singer, don’t give up. Find a mentor, ask for help, and always believe in the power of your voice, your passion, and love!
To learn how to get more followers on social media and improve your social media marketing strategy, then check out our blog post!