That’s the number of chances you get to wow visitors. If your business website isn’t up to par with your competitor’s, you can forget gaining traffic. A clunky layout or a site that freezes every two seconds won’t cut it.
In order to compete with the best of them, you need a better web design. It’s a one-way ticket to attracting customers to let them know you have something they’ll love. After all, a good first impression results in social cohesion.
Don’t know where to start with your website? There’s nothing to it, other than knowing which decisions are best for your business and most importantly, the user.
That said, let’s go over some design tips to make your business website the cream of the crop. Take a look!
Use High-Quality Images
Let’s talk about stock photos. Sure, some are free while others you have to pay for.
The thing is, they should only be temporary. When you’re getting your site together, go ahead and use stock photos.
When you’re about to launch?
Use high-quality photos that represent your actual business. Show the user where you work, show them your product displays, show them the real human beings (not models) that work for you. A picture’s worth a thousand words and one that’s not fake will help you attract more business.
Keep It Simple
Quality website design calls for simplicity. Don’t overwhelm the user by cramming everything about your business on one page.
Keep copy brief and short. Photos should be used sparingly; having a bunch will only slow down your site.
As for the layout, white space is your friend. It tells the user your site is clean and easily navigable.
Responsiveness and websites go together like peanut butter and jelly. One without the other just doesn’t work.
Since everyone uses their phone in place of a computer, it only makes sense to make your website work on mobile devices.
Buttons should be suitable for fingers and images shouldn’t take up the whole screen. Limit the number of pages for your mobile site so users don’t become frustrated.
Opt for AMP
AMP is an acronym for Accelerated Mobile Pages. You might’ve experienced this when using your phone to access popular news sites.
The pages load quickly, in mere seconds. Images are already loaded so nothing interrupts your craving for content.
Your website can benefit from AMP if you have a lot of content. It’ll load lightning fast so users can get straight into enjoying your site, rather than becoming aggravated. Not only that but it’ll get you more traffic as well.
Showcase Products and Services Appropriately
It doesn’t matter whether you sell products or are service-based. A cluttered page won’t tempt users to buy.
Instead, organize your pages by category. For example, an apparel business would have a page for shirts, another for pants, and another for shoes.
This allows the customer to find exactly what they’re looking for without having to spend hours sifting through tons of products or services.
Get Your Business Website Ready for Sales
A good business website starts with the design. A poor one results in zero sales. A good one, on the other hand, means big business.
Follow these tips to ensure your site is ready to compete with the big leagues.
Need more help designing your site? Check out our website design tips for the less tech-savvy!