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When Your Side Hustle Can Be Your Business

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A side hustle is any activity you do that rewards you with an income besides your usual job. They are exciting too as these gigs on the side feel more like a hobby or an interest and less like work.

In this article, we look at how you’ll know when a side hustle can become your business so you can ditch your day job!

Let’s start with why side hustles are popular.

Why A Side Hustle Now?

The short answer why side hustles are popular today is the ‘pandemic’.

Covid-19 is front and centre of our minds as we grabble with it’s imposed changes and how it affected our lives. It’s been a wake-up call for many reasons including:

  • We realise how fragile life is and that we need to make the most of it.
  • Working long hours for someone else is no guarantee of job security.
  • Remote working is less stressful than working in the office.
  • Standard work hours are not as relevant when you’re working from home.

There is a saying ‘tough times don’t last, tough people, do’ and never is this more evident in an economic recession or disaster like a pandemic.

When there is an event that causes economic fallout, spending slows and cashflow shrinks.

Nothing sharpened the mind more than the need to survive, and if the pandemic has taught us anything new, it’s that people are resilient and will innovate to take care of their own.

Can Side Hustles Provide Financial Security?

When you control your source of income-you’re on your way to financial security. The side hustle is one way to gain confidence and believe in a better future. If not all, a good percentage of your income is controlled by you, not someone else.

With job insecurity and a lot of time spent at home, many workers realise they can take matters into their own hands. This is evident when doing a quick search online. For example Google search results for ‘side hustles’ include:

  • Forbes’ 5 profitable side hustles
  • CNBC’s side hustle guide which confirms US business formations were up 42% in 2020 according to US Census Data.

With furloughs and job losses, workers say they feel more in control of their income with a side hustle so are there any rules?


There are no hard and fixed rules for side hustles, insofar as the activity you’re doing that provides you with the extra income can be from any source. It could be as a social media influencer or freelancing on an ad hoc basis.

There are also no limits on how much time you commit to your side hustle. Nor is there any limit on the number of side hustles you can take on.

However, all income must be declared, and tax paid irrespective of where you reside, so make sure you know the tax payment requirements in your area for all your income.

See this BusinessInsider article on payment of self-employment taxes.

Getting A Side Hustle Underway

Not everyone will know what they can do as a side hustle. If this is you – relax. Avoid the trap of getting down on yourself because you don’t know your side hustle.

Remember, the whole journey is about fun and enjoyment. Yes, there is a seriousness to it – i.e. you want your gig to earn an income, however, avoid wasting energy on negativity and self-doubt.


Plant the seed of opportunity in your mind – this is called positive visualisation. For example, start daydreaming and think big with your aspirations. If you enjoy writing, imagine yourself as a successful author with award-winning titles. Okay, this may seem like a long way from where you are now; however, this is how you achieve your goals.

It’s easy to get bogged down with the detail but until you know what motivates you, don’t allow yourself to get caught up with the ‘what’ as in what is your side hustle. Nor do you need to know the ‘how’ as in how you do it? Getting started requires motivation and aspirations. The initial process of visualization is to let your subconscious mind work on what stimulates you.

Have a Plan

Even your side hustle needs a plan and a set of goals. Once you know what you want, your side hustle to be, your goals and plan are focused on these tasks to get it operational:


Do a lot of searching online to identify people you can follow who have a side hustle.


Information is power, and you need a lot of it. Successful people like helping budding entrepreneurs so formulate questions on side hustles ask relevant experts and people with side hustles a few questions at a time.

Join Groups

Budding business owners have never had it so good with unlimited online resources. Set a goal and stay focused on joining relevant forums, groups and pages where you can find peers and mentors.

Regularly participate in discussions through sharing what you’ve learned. This may seem scary initially as you probably believe you don’t know anything the members don’t already know. So look for news items and go to blogs like our blog 🙂 and share interesting information on current events that impact side hustles or startups.

In time forum or group members or page, followers will reciprocate, and now you have a network of like-minded peers and experts to assist you.

Marketing & Sales

See our marketing category for articles on marketing. Then use our ‘search’ for keywords to identify articles that have relevant information—for example, SEO (search engine optimization).

Start with a marketing strategy that is familiar to you, i.e. if you really enjoy Instagram and you’re adding stories and growing your followers – stick with it. For example, see @tuippet on Instagram.

whippet dog

Can you work out what @tuippet’s side hustle is? Snoods.

Marketing will require more than one platform or strategy to scale your side hustle into a business. Continue to work on the platform or campaigns you enjoy and outsource other marketing initiatives to expert marketers or an Agency. The same recommendation applies to other areas of the ‘business’.

As your side hustle matures, you’ll need to drop your day job and focus on it full time. Your business plan and goals include business activity and areas of the business that will need resources and management, including:

  • SEO
  • Website Development & Hosting
  • Technology
  • Bookkeeping
  • Accounting
  • Product Manufacture, Sourcing
  • Transport & Logistics
  • Customer Support
  • Marketing & Sales
  • HR & Management

What’s Stopping Your Side Hustle Becoming a Business?

Probably everything including a fear of the unknown, to a lack of self-confidence and belief, all of which instil uncertainty. This is where your positive visualization can again be put to good use.

There’s no harm in day-dreaming about doing something you love so you can give up your day job and working on something that makes you happy and secure.


Side hustles are exciting as they don’t usually feel more like a hobby or an interest and less like work. They go some way in helping employees feel more financially secure.

Gigs on the side can turn into businesses.

Positive visualization is the starting point for opening your mind to new business opportunities and overcoming fear and a lack of confidence.

With a plan, and goals in next to no time at all, you’ll be at the helm of your thriving business, looking back and wondering what all the fuss was about.