Digital marketing is at the forefront of every business nowadays. If you’re looking to promote a product or service – or even just increase the public perception of your brand – then digital marketing is the way to do it. Your customers are online, and that’s where your business needs to be, too, even if it provides a service like dry cleaning or you operate an electrical business.
With digital marketing, you often see many trends that come with the years. There will always be new trends are on the horizon. To help you prepare for what lies ahead , here are the best digital marketing tips that are the foundation for businesses reaching customers via the internet:
Continue To Be Active On Social Media
Social media platforms like Facebook and Instagram reign supreme on the internet. This won’t always be where you focus your communications with your community of followers. The Metaverse is going to be the new internet and it will change how you reach your customers.
To get ready for what lies ahead – use interactive content like videos. There are a lot of tools available to create videos for everything from broadcasting news and views to tutorials. Plus, you can engage in live streaming.
Facebook, Instagram, Twitter and Linkedin allow live streaming. Hosting live events has replaced in-person meets to avoid Covid-19, and consumers really can get excited about a big reveal of a new product, so use live streams to create anticipation and generate sales.
Another use for live streaming is to bring consumers closer to your brand. Stream from inside your office and introduce team members to your audience. This helps develop a closer connection between your customers and your brand, which will only benefit moving forward.
Remember, the Metaverse will take your videos to the next level and prepare for it – use live streaming to pull your customers to your brand.
Continue With Relevant Content
Content marketing only works for your SEO and ranking when it’s relevant and high quality. While traditional advertising will never truly become obsolete, consumers are far keener to learn about new products or brands through content. They’d rather watch a quick video or read a blog post than be peppered with adverts they don’t want to see.
When it comes to a strong content marketing strategy, you need to attack things from all fronts. Don’t just rely on written or visual content, provide a mix of all different things. This again links back to social media as you need to push most of your content through those channels. The key to great and engaging content is to develop things people haven’t seen or read before. It won’t be beneficial if you just re-hash what your competitors do. Take a leap of faith and develop original ideas that offer something new to consumers.
Email Marketing For Communication
There was a time where email marketing suffered a bit of a lull, and we wondered whether it was finished for good. However, it remains one of the most effective digital marketing techniques. What’s more, it’s a low-cost, high reward technique too. The reason for its increased effectiveness stems from the rise of mobile devices. Everyone has a phone or tablet with an email app. Most people will open their emails on a mobile device and are more likely to see emails than they were in the days where these devices weren’t used. They get notified of emails received and can open yours right away.
How to grow your email list
Email for comms is preferred over other online options for privacy, so use it but remember to make sure your emails are highly targeted and personalized. What you may find challenging is getting consumers to sign up to your mailing list.
Grow your email marketing list. How can you do this? Offer a discount on their next purchase when they sign up with their email address. Also, let them know what content they will get in their inbox and the regularity, so they don’t unsubscribe as soon as they have used their discount coupon. Gone are the days of emails filled with blatant marketing and advertising jargon.
Now, people want to open things that provide something beneficial – like tips and advice. Combine email marketing with your content strategy to send mini blog posts and link back to your website. Give them email content that talks about something relevant to a product or service, convincing them that it can help them out. As a result, you will generate more leads and make more sales.
Voice Searches and Chatbots
Optimize your website for voice searches and also use an AI chatbot. One of the significant consumer trends of 2017 was the emergence of smart speakers and virtual assistants. Amazon Echo and Google Home were the most prominent, and sales soared. People enjoyed these products as they allowed you to search for things simply by asking the speaker a question. It would conduct the search for you, telling you the top results. Coupled with the rising use of AI in phones, voice search is quickly becoming a massive thing.
Consequently, you should optimize your website for voice searches. What does this entail? Mainly, you need to focus on long-tail keywords and phrases. When someone conducts a voice search, they’re likely to say something like “find the best digital marketing tips for a small business” rather than simply “best digital marketing tips”. As these devices get more popular, so will voice search. Don’t miss out on potential traffic by not optimizing for this type of search.
AI Chatbots can manage most consumer queries before escalating to a real person. Get more sales with a smart chatbot.
Make Everything Mobile
Finally, you need to make your digital marketing mobile. Every single thing you do needs to be fully optimized for mobile devices. This applies to your website, content, and even your ads.
At this current stage in the digital marketing timeline, it’s simply unforgivable if you don’t cater for mobile users. More people browse the web and social media on their smartphones than desktops; they’re the majority these days! It damages your brand and hurts lead generation when your online assets aren’t mobile-friendly.
There are so many ways to market online. These five tips will help you develop a winning digital marketing strategy. However, there are many more ways to reach customers, including social media influencers, PPC and Youtube ads. Start trying new strategies and getting ahead of the game. Don’t be afraid to step out of your comfort zone. At the end of the day, it prepares you for what’s to come – the Metaverse.