Tag Archives | business marketing

entrepreneurs take social media seriously

How to Start Your Own Contractor Business

Taking a step outside the world of being an employee and becoming an independent and self-employed contractor is not an easy task. Although you will be in charge of your own business, where you will have the benefit of added freedom and not having to answer to anyone but yourself, you also do not have […]

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desk job

E-Commerce Training 101: Learning the Ropes

Many of us have heard the term “e-commerce” used before within online business articles. While we might have a broad understanding of what the concept entails, utilising the proper techniques in order to positively impact a current marketing campaign may not be as clear. In order to fully appreciate the benefits associated with modern e-commerce […]

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billboards

Bring the Wow Factor! 6 Tips for More Effective Print Ads

Competition in today’s economy is fierce. Although consumer confidence and spending are up, about 500,000 small businesses are opening their doors every month to grab their piece of the market. That reality has made it difficult for new and established companies alike to get the attention of customers. While digital marketing is often the go-to […]

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video filming

Creating Effective Video Content Marketing

Today, content marketing is king.  Becoming a real resource for prospective clients has become nearly as important as the product or service you are providing, and this is key to forming lasting customer relationships that lead to repeat business. One of the challenges today in content marketing is marrying the intricacies of video production with […]

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Data protection tips

How Pay Per Click Services Can Pay Off Big for Startups

You found that perfect big idea, you pursued funding, and you’re building your dream company. Congratulations! Now how do you make the company profitable? Marketing is an essential part of any business’ success, but the key is finding the right strategies. One of the most steady and successful marketing strategies for startups is pay per […]

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keywords

7 Awesome Tips to do PPC Keyword Research Like a Pro

Pay-per-click advertising, also known as PPC, works off the simple premise of keywords. But there’s a lot more that goes into it than just a random bunch of words. Well-researched keywords form the backbone of any PPC campaign. Without this, you’re setting yourself up to fail. A large part of PPC keyword research is based […]

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people faces

Are You Doing Dynamic Retargeting the Right Way?

Many mobile app marketers know that even if they have the best applications, advertisements or products, users who were once engaged are inevitably going to drop off. Losing these once-active users is a big problem for obvious reason; including loss of revenue. But in that “problem” is also an opportunity. These ex-users represent a perfectly […]

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devices

If Your Business Marketing Automation Isn’t Up To Scratch, Why Not?

The use of marketing automation is increasingly unavoidable for businesses looking to maintain customer relationships around the clock and beyond. It’s widely known that early adopters of new technologies often gain a considerable competitive advantage in a fast-growing market environment. Still, simply adopting new technologies is different to utilising them to their, and your, best […]

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SEO

Top SEO Tips for Niche Businesses

Some products on the market are so unusual that the audience for them is only a fraction of the size of many other consumer industries. The businesses that offer these unique products dabble in niche markets. While there are a lot of benefits of catering to such an audience, it can be difficult to succeed […]

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people meeting

Tips For Creating A Better Marketing Strategy

One aspect of your business that’s extremely important is your marketing and advertising approach. This is because consumers won’t know who you are or what you do unless you’re proactively educating them about your company. What will help you out the most is working on creating a better marketing strategy that’s going to get you […]

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talking business

Marketing for Law Firms: 5 Tips That Yield Impressive Results

The Boston Globe released an article a couple of years back talking about the lawyer bubble in America. In it, they outlined the rapid growth of the legal field and stated that in America over 1.2 million people carry law degrees and are all competing for a population whose collective legal demand is not high […]

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