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Tag Archives | business marketing

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Why Does Your Business Need SEO?

You have probably heard the term ‘SEO’ being thrown around in the business world, but do you know what it entails and what the benefits could be for you? SEO stands for search engine optimisation and is the process of ensuring that your website remains visible on the big-wide-web. A common route for businesses to […]

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businessblogs

How to Understand your Target Market

How well does your business know it’s target market and what’s your commitment to ongoing target market research? Smart businesses today, focus on utilising marketing strategies that retrieve more information on their customers and prospective customers’ preferences during most encounters. This information capture and analysis is of course a lot more manageable than ‘big data‘ […]

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business

5 Business Tips for Managing Debt

Growing a Business is a calculated risk that can turn out really well, however for it can also end badly and not always because of anything the owner did. Events outside of your control can put a huge strain on your business, just look at what’s happened in the Caribbean with Hurricane Irma. So natural […]

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BusinessBlogs

Why A Service Business Needs to Focus on Reviews

The strategic management and marketing of a service business is completely different from that of a manufacturing business. While all kinds of companies are trying to keep up with the fast digital transformations, the greatest challenge for service oriented businesses is about meeting the needs of their customers. Think of any service oriented business, a […]

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BusinessBlogs

Why is Digital Marketing so Important?

It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]

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Digital Marketing for Small Businesses

Attracting customers online is done using digital marketing strategies. Businesses of all sizes will have a marketing plan that uses marketing strategies that focus on engagement with customers and prospective clients. The starting point is with an online presence that will include some or all of the following: a website, a blog, social media profiles. […]

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BusinessBlogs

Trivial Trinkets or Powerful Branding: How Silly Promotions Can Bring In Business

They seem like trivial stunts to some but “silly” promotions attract business partners and customers. There’s nothing silly about making more money. Of course, any marketing implementation demands strategy; it makes the difference between a trivial trinket and a powerful branding tool. Pick the Right Time One’s marketing and ad budget is spent continuously but […]

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