More and more businesses are adding blogs to their websites. It makes sense. Blogs are a great way to drive traffic to your website and can help provide your customers or clients more detailed information about the industry you operate in. Blogging is a modern, current way to share news and views, and you can […]
In the current times of cut-throat competition, with marginal difference in the selling price of any product/service; the only thing that gets preference is how good a brand is in providing great consumer experience. Brand loyalty is essentially what every business is after. Their customers are usually forgiving when they get it wrong with the […]
You have probably heard the term ‘SEO’ being thrown around in the business world, but do you know what it entails and what the benefits could be for you? SEO stands for search engine optimisation and is the process of ensuring that your website remains visible on the big-wide-web. A common route for businesses to […]
How well does your business know it’s target market and what’s your commitment to ongoing target market research? Smart businesses today, focus on utilising marketing strategies that retrieve more information on their customers and prospective customers’ preferences during most encounters. This information capture and analysis is of course a lot more manageable than ‘big data‘ […]
Growing a Business is a calculated risk that can turn out really well, however for it can also end badly and not always because of anything the owner did. Events outside of your control can put a huge strain on your business, just look at what’s happened in the Caribbean with Hurricane Irma. So natural […]
Social media marketing is here to stay, and the fact that it keeps evolving makes it an even more powerful marketing tool. With business competition growing every day, business owners are looking for marketing techniques that help them adapt to new changes and developments in the market, and social media offers the right platform to […]
The strategic management and marketing of a service business is completely different from that of a manufacturing business. While all kinds of companies are trying to keep up with the fast digital transformations, the greatest challenge for service oriented businesses is about meeting the needs of their customers. Think of any service oriented business, a […]
It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real […]
No matter what industry you’re in, or how big or small your business is, the path to success is almost always paved with a strong social media presence. How well your brand performs on social media is usually a pretty precise indicator for how well it will actually perform on the market. Investing time and […]
Attracting customers online is done using digital marketing strategies. Businesses of all sizes will have a marketing plan that uses marketing strategies that focus on engagement with customers and prospective clients. The starting point is with an online presence that will include some or all of the following: a website, a blog, social media profiles. […]
They seem like trivial stunts to some but “silly” promotions attract business partners and customers. There’s nothing silly about making more money. Of course, any marketing implementation demands strategy; it makes the difference between a trivial trinket and a powerful branding tool. Pick the Right Time One’s marketing and ad budget is spent continuously but […]
Digital marketing is a profitable and rewarding business in which the industry is constantly evolving. There are certain things companies need to do to keep on top of it. First of all, keeping up with all the major digital marketing sites, such as Google, Twitter, Facebook, and don’t forget the industry news. Blogs also share […]
