You might be surprised to know that the key to growing your business isn’t attracting new customers. Rather, the key to growth is getting your current customers to keep coming back. Leverage this principle, and you’ll see your business boom. Returning Customers Fuel Revenue If you’re investing all of your advertising dollars in drawing in […]
The end of the year is a great time to reflect on and celebrate all your successes and triumphs you’ve had throughout the year. While doing so however, it’s also important to create a mindframe for how you’d like to see your business flourish in the new year, and which ways it can do so. […]
Consumers prefer convenient mobile experiences that add value to their daily life. The most successful businesses have already recognized that fact and adapted accordingly. Why? Because the future is mobile. As of last year, two thirds of the world’s population was connected by mobile devices, and that percentage is expected to rise to 75 percent […]
Stop for a moment and think of your top five favorite brands. What is the first image that pops into your mind? Is it the owner behind each brand you like? Or maybe the short description they give on the box of the product? Perhaps it’s the last ad or social media campaign they released […]
Having an e-commerce business, or incorporating e-commerce into an existing business can be an excellent way to expand your opportunities. E-commerce technically encompasses all of those business transactions that send or receive information across the internet. Whether it’s money, goods, or business dealings, if it’s conducted via the internet, it’s e-commerce. The value of conducting […]
Running a small business comes with a whole host of challenges. One of the most significant hurdles is figuring out how to grow your business – especially if you don’t have a huge budget. Many people find they don’t have time to think about growth strategies when it already takes so much effort to run […]
When you are looking to grow your business you will have several things to consider, two of those things are marketing and who is using your service? The two of these go hand in hand. If you know who your primary customer demographics are then you will be able to target your advertising strategy appropriately. […]
What makes a successful marketing campaign? Perhaps this is one of the most common questions of many business owners, managers, and CEOs. Basically, a marketing campaign is considered a success if it sparks new interest in a product or services, generates new leads and clients, and ultimately increases the impact, revenue and profit of a […]
Brand management is sought after by every company looking to expand and grow their name in the world of advertising. For those of us who assist in this process, we are always looking to offer the best methods to keep our clients name on the top. In digital marketing, the development of a company’s growth […]
Human experience and behavior largely influences purchasing intent and the role of advertising and marketing is to engage consumers as much as possible. A plethora of tactics, and marketing strategies, are used during extended campaigns, and businesses desire their marketing efforts to be multiplicative rather than being additive. The ultimate aim is to generate greater […]
The brand cannot be identified as an entity that exists on its own because it only exists in the minds of your customers. As such, when you start a branding campaign, the focus should not be on reaching as many people as possible. It should instead be on the quality and relatability of each interaction […]
The likes of Coca-Cola, McDonald’s, and Nike are some of the most successful businesses in the world for one primary reason: they know how to build brand recognition and are considered a household name because of this. If you want to become a leading player in your industry, here are six quick and easy ways […]
Despite the proliferation of online marketing, advertising and relationship building, participating in trade shows remains relevant for most businesses. Trades shows bring together key people from your industry, and there is the opportunity to network and also showcase what you have going on regarding new products and services. There’s also the chance to introduce yourself […]
The internet is littered with blogs. Some lie dormant whereas successful blogs are visited by thousands of people every day. Yet many business owners don’t recognize the power of a humble blog. Instead, they assume it’s hard work to set one up and that the results don’t justify the time or effort. But this is […]
According to Merriam Webster, millennials are the people who were born in the 1980s and 1990s. They form the largest chunk of society now and will remain the largest until at least 2030. Therefore, they are the talking point of many important issues. They have an especially large impact on the present consumer market. Millennials […]
If you want to make sure that your business pops online and attracts a massive audience visual content is key. Using visual content, you can make your business more attractive, more immersive and far more interesting for customers who have countless sites they could browse if they choose to click off yours. Visual Content Types […]
