In this always-on, mobile world, today’s consumers receive a constant flow of marketing messages through an increasing number of channels, including email, SMS texting, smart phone apps, social media and now even smart TVs. But email remains among the most efficient and cost-effective ways for a small- to medium-size business to promote itself and generate […]
As the digital market has become increasingly competitive it is now time for retailers to offer customers a highly personalised service in order to stand out from the crowd. Personalisation is customer service at its best, recognising and giving the customer exactly what they need. Now with great advances in technology, it has become easier […]
Is your business in need of exposure? Having a website is a great place to start. However, there’s more to it than just having a site. A common misconception, once the site is up, is your internet worries are over. That’s not how it works, and it’s an issue most business owners don’t consider. When […]
Creating regular content is an excellent way to promote your business. It improves your SEO, keeps your website updated, and gives you material for social media. But the content itself has to be promoted in turn so that you can get it the attention it needs. Search engine optimization is important, but there are other […]
We’ve talked before about using simple printed materials to give yourself a boost in marketing power. Now it’s time to take things to the next level. We’re talking about creating your own artistic designs with a standout retro feel, then creating a full-scale business signage marketing campaign. Have a skilled sign company help you create […]
Successfully mastering every aspect of the sales process from the initial pitch to closing the deal and securing an agreement certainly requires a great deal of effort. Whether you are specifically tasked with sales responsibilities or are an entrepreneur who must take on a wide range of diverse tasks, understanding how to close a sale […]
All business owners know they have limited number of hours to accomplish a huge task list. From marketing to distribution of products, they have to oversee every step of their business. Even when they have multiple employees, checking in on progress and ensuring deadlines are met still must happen each day.
More small and medium-sized businesses than ever before are starting to outsource marketing activities. And, if you want to keep on top of your game, it’s imperative to have a good online marketing strategy to boost your business profits. You can hire a full-time team of employees, of course. But in many cases, it is […]
Social media marketing is one of the most effective methods to draw in new clients as well as connect with your existing clients. Millions of people use social media each and every day, and online business owners are finally seeing it as a valid choice for marketing. One of the best reasons to use social […]
Marketing a small business can be tough, and expensive. However, a lot of that expense is in finding new customers – retaining them is much cheaper. So, as a small business owner with a limited budget, it makes sound financial sense to keep as many clients as you possibly can. Bear in mind that many […]
Point of Sale software has become the lifeline of retail businesses. POS systems enable the retailers to get critical information about their stock on hand at any given time as well as their current sales figures. As on today, POS is stepping forward one more step by going mobile.
Pokemon Go has temporarily taken over the Internet. Since its release in the United States, the location-based augmented reality game has filled social media feeds with pictures of little digital creatures. Players of the game explore the real world while looking at their mobile device for Pokemon to capture. While there are some concerns about […]
