A company’s website can either engage and convert visitors, or it can drive more traffic to competitors. Knowing which best practices to follow can help improve your business’s website. Here are five ways to make your site more effective.
1. Use a Responsive Design
Mobile internet use surpassed desktop use for the first time ever in 2016. It’s no longer a question of whether you should cater to mobile devices, but more a question of when. Visit your website on your smartphone. How does it look? If it’s tiny (think impossible to read), difficult to navigate and slow, you may be missing out on a lot of traffic. And those visiting your site may be turned off to your brand because you don’t have a mobile-friendly site. If you haven’t done so already, change your site’s look and use a responsive design. Responsive means that the layout and look of the site changes depending on the device the user is using. Your site will look completely different (in a good way) on smartphones and tablets than it does on desktop.
Mobile-friendly websites load quickly and have simple designs that make navigation a breeze.
2. Make Your Contact Information Easy to Find
If you run a business, users want to know that you’re a legitimate organization. Make your contact information easy to find. Doing so will boost your credibility and allow customers to get in touch with you without having to jump through hoops. Nu Flow Indy, a drain cleaning service, is a good example of how to display your contact information. The company lists its address and phone number at the very top of the page for easy viewing. They even have a link to directions to help you find their office. Making their contact information so readily available makes them look more professional and automatically boosts their credibility.
3. Create Great Content
Content will always be an important part of every business website, but you need to put time and effort into creating it.
You don’t necessarily have to have a blog, although you should consider it, but you should at least have great quality content copy on every page. Use original content. Don’t copy and paste content from your competitors.
4. Make it Easy to Navigate
Visitors don’t want to be left scratching their heads when they land on your website. Make your site easy to navigate, so users can find what they need quickly and easily. Instead of listing every single page in your main menu, add sub-pages to a dropdown menu. It should also be easy to get back to the home page no matter which page visitors land on.
5. Tell Users What to Do Next
Every page on your site should have a call to action, or CTA, that tells users what to do next, whether it’s call for service, buy a product or download an eBook. Try to keep the CTA above the fold, so visitors can see it right away without having to scroll.