There are many ways to write a blog post. Some prefer to write long-form pieces (700 – 2000 words), while others like to keep things short and sweet. You may want to write about your own experience or share information about a topic you’re passionate about. Whatever the case, make sure you’re providing value to your readers.
There is no “right” or “wrong” way to write a blog post. However, if your goal is to get people to read your blog, you need to ensure that your readers find your content interesting and engaging. You want to keep your readers interested and engaged throughout the entire reading experience.
Writing for some people is like meditation. The process allows for personal expression and creativity. It’s also perfect for sharing knowledge and experiences. The business blogs that accept reader feedback in the comments feature improves user engagement and provides inspiration for the blog content.
How you write for a blog depends on its niche and audience. Blogs do not face the same level of scrutiny as academic writing or business ‘white papers’; however, that doesn’t mean you should be encouraged to publish poor-quality content. Here are a few tips for writing content for a blog or website.
How to Write a Catchy Headline for your Post
Headlines are significant for your blog post, as they are the first thing anybody sees when they come to your blog (or run a search). Writers advise writing the headline last, as that will allow you to properly understand what is going on in the article, so you can write a better headline.
Headlines are doubly important if you are advertising since a headline is often the only thing that will appear in the search. So they need to catch people’s attention and make them want to click through and read what you have to say.
Formats of Content
The online world has given rise to many formats for information and ideas – blogs can have anything from articles to videos to so-called infographics to convey information. Articles of various kinds are still the primary type of content you will find on most blogs, as that is still the most familiar to us.
Articles can themselves take a variety of forms. While blogs are normally more informal than other forms of communication, this isn’t a hard and fast rule. Blog articles can be either formal or informal as the writer chooses and as short as they choose. One particular appeal of a blog is that it opens up new methods of writing that wouldn’t otherwise be possible.
How to Organize an Article
The above being said, organizing an article usually follows the already agreed-upon rules of the organization. A definite introduction and conclusion, well-thought-out body paragraphs to present your argument, and a good hook that draws people in, is necessary for blog writing.
It doesn’t matter that blogs can encourage more informal writing than they otherwise would; they still need to make sense to the reader, and they still need to justify why people should spend time reading them in the first place.
Online Tools for Grammar Checking
There is an ever-increasing number of sites and apps that can be used to check your grammar and spelling before posting to any blog. They can all check for different things, so it can be good to test a few of them out to see what suits you before deciding on one in particular.
- Grammarly.com – checks your grammar and syntax and alerts you to potential plagiarism.
- Grammarcheck.net – this site checks for spelling and punctuation problems and any of the typical grammar problems.
- Languagetool.org – this checks for grammar errors but also highlights stylistic issues with the writing to show people where they are going wrong.
Online Tools For Content Writing
AI writers are being used to create blog articles and other content. Yet for the more discerning business bloggers among us, the jury is out, so to speak, particularly on how reliable the software is at writing in a specific style and with authority like a human.
- Is the content unique?
- Is the content reliable?
- Are the sources quoted real and relevant?
For research, we tested a couple of AI writers and found them lacking in all areas of reliability and uniqueness. New trend words will challenge AI writers. For example ‘quiet quitting’ we know it refers to doing just what’s required to keep your job. Whereas an AI writer we tested, said quiet quitting was about actually being quiet as you quit your job!
Maybe one day we will all rely on AI (artificial intelligence to write paragraphs and maybe entire articles however, for now, this would be a risky move. Google’s helpful content update should be enough encouragement for business bloggers to stick with what they know now – i.e. write the content yourself or use a human copywriter. Avoid AI writers for more than suggesting titles, meta descriptions, and the occasional paragraph rewriting exercise.
Online content may not have to follow such strict rules as it would offline, but thinking that this means there are no rules is a mistake. Online writing still needs to be able to convey ideas accurately, and having a recognisable structure is one way to do that. The level of formality is not the issue here; what is needed is attention to the article’s point, how it will address that point, and what it will say.
Online writing is becoming more beholden to keyword usage, also known as SEO (Search Engine Optimization). This is because keywords determine how many search engines find blogs and articles online. SEO is the process of finding the appropriate keywords for each article and making sure that they are used several times throughout – this means that search engines will be more likely to find the article (and, by extension, the blog) when running searches. The article will be seen by more people.
Don’t Overuse Keywords
While keywords are important, don’t use them too much – people will end up being put off by too many keywords, as it will mess up the flow of your work. Also, if people become frustrated, they will leave. It is that simple.
Hyperlink to Sources
One major advantage of the online world is that it is straightforward to reference other works, particularly if they are directly related to your own.
Unlike offline, where people have to construct a reference page entirely from scratch, the online world allows you to use hyperlinks to link directly to the source you are using. These hyperlinks can either be within the body of the text itself or at the end of the text, with a small reference to check at the end of the article within the body.
Update Your Links
Following on from the hyperlink discussion, remember to keep your links updated! By this, we infer you need to update the content on the pages that have backlinks.
Websites can disappear, people can clean up their houses and websites, and links can change. Your credibility is only as good as your references unless you are an expert, so make sure that you keep your links updated. If people come to your website and find any links to other sources are dud, they will most likely look elsewhere for the information they need.
Keep Things Moving
One particular feature of online content is that it needs to actively work to keep attention. Remember that there are a million and one other sites and articles all available at someone’s fingertips if they don’t like your work. Don’t let them get to that point – keep them focused on what you’ve written.
Online writing differs from offline writing, but writing is easy to pick up and use. This article contains some tips to help point readers in the right direction of what to do, but there is much more to read if you want to go further in-depth with your work.