Nothing is more central to your business’s ability to make sales than marketing. It’s how you create a connection with your customers and establish mutual value. But many companies are falling behind by not following tried and tested marketing strategies. Instead, they launch themselves into the world of business without having taken the time to […]
A large number of small sized businesses are coming up almost every-day. These businesses are generally termed as start-ups. In order to create brand awareness, there are very few start-ups that possess a significant amount of budget to do the same. They have to make sure that they have a sufficient amount of budget which […]
Marketing has become an integral part of business operations. All the firms irrespective of their modus operandi or the size and structure of the organization, are indulged in one or other type of marketing tactics’. The firms are using new and robust marketing techniques but the traditional ways of marketing are still equally popular. Large […]
The online world is going mobile. Every day, more people are using their mobile devices to access business website. And research shows that if your website design isn’t optimised for mobile, you’re losing sales. More than 80 percent of shoppers say their mobile purchases are impulse-driven and they’re more likely to buy from a site […]
As a small business owner, there are several things that you need to take care of, such as managing the employees, operations and advertising your company etc. While advertising and marketing can be handled by you, it is always a better choice to leave this job in the hands of professionals. It is a common […]
Science. It’s brought us electricity, the internet, and fundamentally changed how we view ourselves and the world around us. Not to mention, it’s a rich field of study for marketers to explore. When potential customers know there’s solid science behind your advertising claims, they’re far more likely to hear you out.
In the setup and operation of a business, the focus is often too heavy on modern technology, at the expense of the old reliable methods. While there’s nothing wrong with computerized operations or use of smartphone apps for business activities, there is still a lot of mileage to be had from telephone use.
The biggest web design trend over the past year has been a focus on continuous- or infinite-scrolling websites. We expect that web design trends will become more refined around the actual value given by continuous- and parallax-scrolling websites. In the coming 12 months, trends in web design will shift to responsive website design, an even […]
It goes without saying that more users access websites on mobile devices of all kinds (from tablets to smartwatches, and everything in between), but did you know that ClickZ’s research shows that in the six months from June 2014 until November 2014, nearly half of the traffic to Google came from mobile users? That is […]
There is no one instruction manual on how to successfully set up a small business. Much of it can only be learnt through personal experience in the field. However, the successes (and failures) of other small businesses can be valuable learning tools that can guide your own small business journey. From the recurring stories of […]
The world we live is greatly digitalized with new gadgets and technology which you can’t even think off. It is getting upgraded day by day and insisting us to explore the new trends and features which will make you thing awesome while using them.
Outdoor marketing is always known to be an effective one, which attract more customers or clients. Nevertheless, billboards mainly used to control the roads because it is a major form of marketing or promoting an organization or a multinational company. On the other hand, using a banner is a perfect as well as a fabulous […]
