Networking events are an integral part of the modern business world. These events open up opportunities for businesspeople to establish connections with other professionals in their...
One of the most effective and least expensive ways to advertise your business is with custom flags. There are many different types to suit every position,...
Managed marketing strategies are great for small businesses because they allow companies to focus on other aspects of running their business while leaving the marketing to...
Whether you gather information from visitors on your website, marketing efforts on TikTok and other social sites, or in-person research, you shouldn’t struggle to understand the...
Reporting and feedback are crucial for an agency that manages social media marketing campaigns for clients. Therefore setting up the measurement and interpreting the statistics from...
The odd trick or two is used in marketing and advertising to sell a product. Greenwashing is one such trick that some businesses use to sell...
There’s no room for guesstimates and hunches when running a business. To make strategic decisions that lead to growth, you need to let data show you...
How will personal data protected by privacy laws affect your business? Understandably marketers are concerned about the effectiveness of their campaigns without access to third-party data....
You may think advertising and customer loyalty are incongruent and shouldn’t be used in the same sentence. However, times have changed, and genuine and trustworthy advertising...
Uncertainty and new challenges are threatening the survival of many businesses. Climate change, technology, and, more recently, disruption to supply chains are playing a role in...
A Pitch Deck is a short presentation. You may reach for it when the opportunity arises to impress potential clients. Another use for a winning pitch...
On average, lawyers, get a third of their clients from keyword searches. So how’s your law firm website fairing in search results? This article is for...
Videos are visually rich communication tools, which can be personalized to share any message and suit every audience. Whether you want to increase leads, make a...
What do Coca-Cola, Google, and McDonald’s have in common? You instinctively know something about them. Indeed, you probably consume their products or use their services. While...
Did you know that CRM (customer relationship management) as we know it started back in the 1980s thanks to Robert and Kate Kestnbaum? Salesforce and HubSpot...
Natural language processing (NLP) is a subset of artificial intelligence (AI) that helps computers understand, interpret, and communicate the way humans do. Because of those abilities,...
