A business blog is an excellent way to build authority and increase traffic to your website. This business blog article will provide tips that helped us to start and succeed as business bloggers, so you can start one today!
- Choose a topic you’re passionate about
- Write regularly and consistently
- Include links
- How to use Google Analytics
- Collaborate with influencers and bloggers
A business blog is a great way to share information on topics that interest you. It also helps you establish yourself as an expert in your field. What’s more, being a business blogger is good for sales. There’s nothing wrong with sharing information on new products and services and helpful tips on using your offerings. Read on for our top business blogging tips.
1. Choose a topic you’re passionate about
To be successful as a business blogger, you must first decide what type of content you want to write about. There are many different types of business blogs. The best way to choose which topics to focus on is to think about what motivates you right now.
For example, if your business uses AI and automation and it’s still a steep learning curve for you – use blogging to reaffirm what you’ve learned about it, and the paradigm shift you went through to accept the software is not going away. It can add significant value to a business, even if initially disruptive.
Do the research, and write in your own words what you’ve learned or discovered about your topic. You will retain new information just through the action of writing it down, i.e. using your computer’s keyboard and your business blog has fresh content. When you use this content strategy, you’re providing a win-win-win outcome with your knowledge retention, your business has new fresh content on its site, and your readers get to share your experiences vicariously.
Complex topics tip
When you write on complex topics, create content your blog readers can read quickly, understand, enjoy, and get inspired enough to share with their followers on social media.
2. Write Regularly
With millions of blogs online, you should write at least once per week, even if it’s short content, i.e., under 700 words. Developing the habit or routine of business blogging regularly (ideally every day) helps you stay focused and accountable.
Plus, as we know, practice makes perfect, and you will get better at forming sentences, and before you know it, you’ve knocked out over 1000 words!
The key to success is consistency. If you are not consistent with your topics, writing style, and regularity of blog publishing and sharing, people won’t know what to expect from you.
People are creatures of habit, and while we adapt to change, we don’t really love it. Being consistent with your business blogging will encourage people to create their own routines around reading and sharing your blog posts and articles.
4. Schedule Posts
When your business schedule changes, including traveling to visit clients around the country or abroad, your blogging can remain a constant for your readers and site visitors. If you’re away on vacation and it prevents you from creating and publishing your business blog posts, this doesn’t mean you need to forego creating and publishing new content on your business blog. All you need to do is plan ahead of time.
5. Plan Ahead
Write more articles leading up to your absence from work and schedule the release of at least one content piece on your blog per week (or per day – if this is your regular schedule).
Your site visitors and regular blog readers will be none the wiser of your absence from work, and you are being consistent.
6. Add Links
Linking to your site is called an internal link. Linking to external pages on other sites are external links. It’s wise to do both for SEO and to support your content.
Linking to internal blog posts
Rather than repeat the same content in a new blog post, add a hyperlink to the existing content. For example, you’ve written about how you’ve been using automation in the workplace previously. Hence, all you need to do in your new content is hyperlink the anchor text ‘workplace automation’ or similar words related to the content on the linking page.
Linking to external pages
To be successful at blogging, you must include links to other sites in your posts. Adding external links to reference sites proves you have researched your content topic thoroughly and that your content is trustworthy. When readers click on those links, they will be directed to websites where they can learn more about what you wrote about in your post.
If you want to build traffic to your site, then including links to other sites in your posts also attracts interest from the owners of those sites.
The site owners will use their site analytics to identify referring domains, and if you’re sending traffic their way, they may reciprocate and link to your site in one of their blog posts. This is a voluntary action and done in good faith – it is not black hat link building – it is white label linking.
The best thing about using links in your content is that people who click on them are likely to visit your website regularly. Your Google Analytics lets you know which content on your site is popular.
7. Study Your Site Analytics
You can use Google Analytics to find out what content resonates with visitors.
Where have these visitors come from?
Other business bloggers will be adding content to their blogs regularly, and when they find high-quality content on your blog that’s relevant to their topic, they will add a backlink, and their readers will click on that link and visit your blog post.
The more people who visit your site from outside sources, the more likely it is that Google will rank your website higher in search results.
What time are most visitors online?
Timing is everything. Publish new content around the time most of your users are online.
Which pages are visitors visiting?
It’s rewarding to know which pages on your site visitors are viewing – more so when it’s your business blog content. Knowing what your visitors like empowers you to write more on the topics that pull visitors to your site and, ideally, share your content on social media.
8. Use Web Push Notifications
With push notifications plugins like PushCrew or PushEngage, your site visitors can agree to get the alerts from your site. When they are online, and you publish a new business blog post, your notifications subscribers will get the small top righthand side pop-up that lets them know they can click on the pop-up to your new content.
Moreover, the push notifications plugin can alert subscribers when you have updated existing content on your site.
9. Update Existing Content
All content needs to be relevant, so you must update it regularly. Yes, you’re probably realizing now that business blogging is hard work. However, it’s also rewarding, which is why we do it! 🙂
10. Promote Posts On Social Media
One way you can be rewarded for writing unique and on-topic content is when people engage with it on social media.
Shares and likes, and more views of a trending post, can also add more followers to your social media profiles. Great content is always a winner.
To share the new business blog content to social media sites like Facebook, Twitter, Linkedin, and more, just add a share buttons plugin to your site – which is very easy to do when using WordPress CMS. Your visitors can share the page they are on with their social media followers, and to save you time, you can also click the share buttons and share your content.
11. Build Relationships With Influencers and Other Bloggers
If you want to gain more social media followers, you need to focus on building relationships with influencers. These are individuals who have a large following and influence others. They often have a lot of authority when promoting products and services.
Are you inspired to take the next step to establish yourself as a business blogger?
12. Include Keywords Your Customers Search For Online
We hope so, and for a final tip, when you write a blog post, you want to be sure that you include keywords that people search for online.
You can use tools such as Google Adwords or Neil Patel’s Ubersuggest to find popular keywords related to your topic. Once you know what words people are searching for, you can create content around those terms. If you’re writing a blog post about marketing, for example, you might include keywords like “marketing strategy,” “social media marketing,” and “email marketing.”
The list of tips is endless, and in this article, we have covered tips that have helped us to succeed as business bloggers. 🙂
Use our comments to share your thoughts and ideas on blogging.