Did you know according to Statista SMM (social media marketing) is one of the top digital marketing strategies? Furthermore, SMM is the most popular digital marketing channel in the USA. Marketers say it’s their go-to strategy because SMM helps with lead generation, exposure, and traffic.
For some people, social media platforms like Facebook is the Internet. If you’re in a developed nation, you may be thinking that’s a stretch of their imagination but consider this fact – there are 107 developing nations from a total of 195 countries. Half the world’s population is in under-developed nations, mainly in Africa and Asia (excluding China).
Facebook has made it easy for developing nations to use it for just about everything from socializing with friends, communicating with family, and running a business. Therefore it’s not an overstatement to say pretty much everyone is on social media. This business blog looks at how to assist new marketers keen to show their clients how successful they can be with social media marketing.
Social Media Networks
To perform for your clients, you need to understand everything there is to know about social media etiquette and how to gain and retain active followers. Learn by doing so make sure you have profiles on the social media platforms you’ll be using for marketing campaigns for your clients. There are many popular social media sites prime for your marketing activity, including:
Statista in their most popular social networks worldwide October 2021 graph confirm Meta which owns Facebook, WhatsApp, Instagram, Messenger is the most powerful social networking business on the planet.
Find more statistics at Statista
However, another network performs better for B2B (business to business), and that’s LinkedIn, so make sure you are on it and know how to create and share content that is relevant and inspires likes, shares, and comments.
Focus your SMM business on the social networks that deliver the best conversion rates. If you need to reach out to other platforms, you personally are not familiar with, engage a third party SMM expert or agency. Remember your business is about delivering marketing results for your customers. Like any services provider, this will often require engaging freelancers or partners to cover the activities your business doesn’t specialize in.
A lot of time can be wasted upskilling in social networks that do not match 80% of your client base. A way around time-wasting is to identify the social media platforms your clients’ audiences spend most of their time on and develop your know-how and results with just these sites.
Everything Starts With Content
We love content and aim to write relevant and interesting business articles and blog posts every week. As an SMM expert, you too should have a thirst for sharing ideas, thoughts and discovery.
Great content starts with understanding your audience and delivering videos, articles, links to news and views and so on that resonates with them. How will you know your content works? User interaction is how you measure the success of your content.
Are users liking, commenting and sharing your content? Make sure you respond to comments. Being active in a social network is not just adding your content. It’s also engagement with your followers. Once you’ve got traction with your content, you can also promote your offerings. When the offering is relevant, your audience will respond favourably; however, you’ll find less feedback if you overdo the advertising.
Marketing in social networks is a balancing act. You will need to go through a trial and error phase to find out how much promotion your followers are comfortable with. An excellent way to pull customers in is to offer free stuff often. Free samples of new products and discounts always work.
Apt Digital Marketer
Being a social media marketer does not relieve you of being a competent digital marketer, so ensure you’ve given yourself the best start with education and experience.
Get a digital marketing qualification to acquire an all-rounded education covering SEO, SEM, data analytics, media studies, copywriting, graphic design, video marketing and more. Plus, if you want to eventually work as a freelancer or run a business, you’ll need business acumen.
Creating a business plan, marketing and sales plan and forecasting is part of the sales pitch to secure clients. While being an SMM expert is your desired role start your career in a digital marketing role beforehand, so you learn how social media is integral to all marketing.
Goal setting is part of being an apt marketer. To know your campaigns have met the expectations of your clients, you need to know what success looks like. SMART goals give your ideal outcomes form and substance. For example, a specific purpose may be to get 50 clicks to the landing page mentioned in a marketing post on Facebook.
Make sure your SMM goals are realistic. Experience will let you know if you’re reaching too far or not far enough. Make time for regular research by following your competitors and your client’s competitors. Assess their SMM and digital marketing activity. There’s no harm in letting their mistakes and wins be your lessons.
Ask your clients, business coach and mentor to provide regular reviews of your performance. Join social networking groups to find people who can help you develop your skills and use systems and apps for greater effectiveness and efficiency.
As a new social media marketer, the future is bright as more business and marketing activity moves to social networks. Be selective with a few social networks and use third parties to help the rest. As an SMM, commit to never stopping learning – which mostly will happen by doing.
Ready to learn about the next Internet? See this article on the Metaverse.