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Surprising Ways Blogging can Improve Your Digital Marketing


Are you looking for different ways to boost your digital marketing? Have you ever considered starting a blog on your company’s website? You might be surprised to find out that the two are very connected to one another.

If you’re looking to improve your digital marketing, then adding a blog to your company’s repertoire can do just that. It can help you generate more leads, reap higher sales conversions, and start to build customer loyalty with your brand.

See below for several surprising ways that blogging and propel your digital marketing and online content. Be sure to consider them all as you weigh out whether or not to start a blog.

1. Boosts Your Brand Awareness

Put yourself in the shoes of a customer real quick. Whenever you have a question that you don’t know the answer to, you go to Google and search for an answer.

From there, you click on a page that seems to best answer that question. As you’re reading the article you were directed to, you start to become more aware of the website you’re on and how their company can help you solve that issue.

This is exactly how a blog can boost awareness for your brand. You’ll generate more leads to your website by answering their biggest questions. The more questions you answer, the more you establish yourself as a knowledgeable source in their eyes.

Using your call to action, they’ll be directed to purchase your products and services that can help them further.

2. Engages Your Target Audience

You could have thousands of site visitors each day, but none of them will do you any good if they aren’t in your target audience.

Even worse, your target audience might visit your website, then quickly press the “back” button because your content isn’t engaging enough. Starting a blog on your site is the first step towards correcting that problem.

You can use it to sympathize with your clients and their biggest pain points. For example, if you were running a fitness gym, you could engage with your clients via workout videos, articles about dieting, quick articles about different at-home workouts, and so on.

More importantly, your blog’s articles encourage action. Your prospects will read your articles and watch the videos on them to learn more about your products.

You can improve your digital marketing by pushing the articles of your blog out to your social media pages, online ads, and so much more.

3. Improves Customer Loyalty

When you think about the perks of a blog, improving customer loyalty might not be the first thing that comes to mind.

However, the vibe that your articles give off to site visitors is priceless. It creates a trustworthy and personable side to your brand, building loyalty that will have them following your every move online.

Customers that enjoy your blog articles will also find themselves engaging in your other forms of digital content. They’ll watch your videos on YouTube, connect with your on social media, and become quite the champion for your digital marketing.

All of that starts by helping your target customers when they need it most. When they had a question that they needed answered, your brand was there with a detailed article to help them out. That won’t go lost on them.

You can then build on their loyalty by inviting them to subscribe to your email list, follow you on social media, share your posts, and so on.

Customers that build loyalty to your brand won’t just want to keep it for themselves. They want all of their connections to join in on the fun as well. Thus bringing you even more like-minding target customers to your digital marketing efforts.

4. Feedback From Customers

If you’re going to reach the maximum potential for your digital marketing, then you’ll want to use constructive criticism as your tool. Site users are more than happy to provide that for you.

Too many businesses shrug off the feedback that they’re given from their customers. These are actionable recommendations that real site users have taken the time to tell you about, don’t let them go to waste.

This might be things such as topics to cover in your next article, what types of content they find enjoyable (infographics, videos, etc.), what they want to see more of, and so on.

Don’t take offense to their feedback. If they nag on you about something, it’s because they see potential and care enough about your brand to help it grow.

5. Naturally Produce More Backlinks

For those of you unfamiliar with the term, a backlink is when there is a link on a website that connects site users to another website.

Google uses backlinking as a way to determine what the best sources are to send their users to. In other words: the more backlinking you have to your site, the more attractive your site becomes in Google’s eyes.

Other websites will use your blog articles as an external link on your site. You can also write guest posts and link them back to a particular article to do this. The more backlinking that you create, the higher you’ll climb on Google’s top search results.

Add a Blog to Improve Your Digital Marketing

Now that you’ve seen several ways that adding a blog to your website can help improve your digital marketing, be sure to add one as soon as possible.

Start thinking of different topics that you can cover. Be sure to use different forms of content to make your articles more engaging and attractive for site users.

Make sure to browse our website for more articles on digital marketing, as well as many other helpful topics.

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